Oktopost

JULY 2, 2020

Why, then, are we still focused on email blasts? Catch a conversation by searching for B2B Marketing Now. Listen to the podcast: Watch the live broadcast: In today’s modern marketing and sales functions, nothing happens in the SaaS industry without the customer. And how can social media transform the customer experience?

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

BOP Design

MARCH 22, 2021

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. are critical to everyday business. Creating Thought Leadership (aka Blogging).

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. I joined Brandpoint almost 22 years ago, driven by my background in marketing services. In 2002, Kristi Marquardt started her journey with Brandpoint.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

ClickZ

SEPTEMBER 23, 2022

30-second summary: For the past twenty years, the potential of marketing technology has captured the attention of marketers. Peter Prodromou, President and Founder of Boathouse, provides four ways for marketers to transform their approach to marketing technology. Twenty years later, the bloom is off the rose.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Buffer

DECEMBER 6, 2021

If their skills align with your needs, and they already like what your company is doing enough to give you a follow, then it could be the perfect match. Think About Where Your Ideal Candidates Hang Out Smart social recruiting isn’t about blasting all of your social channels with your job openings until you fill them.

Social Media 85

Social Media Media Business Blast Campaigns 85

Hubspot

JULY 6, 2021

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Customer Experience Matrix

JUNE 7, 2017

Pega sells software that improves the efficiency of company operations such as claims processing and customer service. Although Pega also offers some conventional marketing systems, they were not a major focus. This doesn’t come up much in the world of marketing technology, which is where I mostly live outside of Vegas.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read What are the do’s and don’ts of sales pitches?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. Marketers spend an average of 4-6 hours a week on social media ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

SmartBug Media

JULY 25, 2022

It’s nearly the end of the month or quarter, you view your marketing dashboard to check on your metrics, and you see that your lead numbers are not hitting the mark. Lead numbers can be impacted by a number of factors that are out of our control as marketers. Your lead numbers are low, and you’re running out of time. Use Your Team.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

ViewPoint

APRIL 6, 2017

As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - we give growing companies an unfair advantage to beat revenue goals. Any interest in a short chat?

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. 1: Optimize your company’s LinkedIn page.

Linkedin 107

Linkedin Paid Content Tips B2B Thought Leadership 107

EveryoneSocial

APRIL 8, 2020

Meaning, the people at your company should help be the voice of the brand. Below are the social media posts your company should encourage employees to create and share to their networks. . It will make engaging your workforce a breeze, keep employees engaged quickly, and help your company measure ROI. Behind the Scenes.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

markempa

SEPTEMBER 20, 2016

In this post, I interview Susan Tatum, Partner at The Conversion Company. Then came a couple of decades of marketing positions – mostly in the technology industry. So I kept my eye on it, and several years ago I saw LinkedIn begin to morph from a job site to a true business networking site. development?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

PureB2B

SEPTEMBER 10, 2019

With content marketing, success sometimes lies in how well your content can tell a story and speak your customers’ language. Creating impactful content could mean the difference between a successful marketing campaign and one that falls flat. Put on the Press Hat. And that means doing some homework. Dig Deeper into Customer Data.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. Gone are the days of blasting an email to conference attendees and expecting a positive response.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Atomic Reach

FEBRUARY 12, 2019

Recently, we surveyed 150 of the top content marketing influencers on how they are approaching content marketing today. Larry Kim shared some incredible insights about how he thinks about content marketing. He is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization.

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80

Envy

NOVEMBER 24, 2022

Over the years, this shopping mania day continued to grow in popularity until around the 1980s, where retailers started to market around the name and give heavy discounts on high value products. 3 Tips For B2B Marketing on Black Friday/Cyber Monday. You can do this relatively cheaply via an email blast. Messaging Consistency.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

ClearVoice

APRIL 23, 2019

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The catch is, you’ll need to learn to think like a marketer (or content strategist, or social media manager) to get those gigs. Case study. White paper. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

PureB2B

SEPTEMBER 10, 2019

With content marketing, success sometimes lies in how well your content can tell a story and speak your customers’ language. Creating impactful content could mean the difference between a successful marketing campaign and one that falls flat. Put on the Press Hat. And that means doing some homework. Dig Deeper into Customer Data.

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

Biznology

SEPTEMBER 27, 2016

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. Furthermore, more than half (52%) don’t think that the marketing team makes it easy for them to advocate for the company on social media.

Social Media 80

Social Media Spending Media Social Networks 80

ClearVoice

MARCH 26, 2019

That’s where networking comes in. There are right ways to network — and wrong ways — the kind that could tarnish your reputation faster than you can click “Delete Tweet.” It's not enough to just build a #freelance business, you need to hatch a networking strategy to land actual clients. The hustle.

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85

SendX

MAY 30, 2019

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. It’s vital that you leverage your existing network.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

SmartBug Media

APRIL 13, 2023

With Google Ads remarketing , you can provide potential customers with a relevant message across the Google Display Network and Google Search Network. Conduct Personal Email Outreach It’s not news that people are inundated with email and often skip over the generic e-blasts many companies are still sending out.

Paid Search Agency 98

Paid Search Agency Urgency Marketing Advertising Funnels Intent 98

SpotMe Blog

AUGUST 30, 2021

Event organizers realized that this broadened their market reach, giving them access to an audience and customer base that might not have been able to attend. If you’re charging for registration, opening up your event to a global audience can provide your company with an additional revenue stream. . It’s good for the planet.

Planning 52

Planning Work Management Marketing Management Conference 52

SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. For example, if you are a pharmaceutical company and research shows your HCP audience wants to fill their personal education and knowledge gaps, focus your event on educational medical content and studies from experts and KOLs.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Pam Didner

OCTOBER 15, 2022

Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Circle Studio

NOVEMBER 2, 2017

Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. With email marketing lists, quality is preferred to quantity.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

EveryoneSocial

JANUARY 14, 2020

In order for your company to be recognized and understood in the world, you’ll have to build a strong external communications strategy. And that includes your customers, potential prospects, investors, shareholders, and how the world views and identifies with your company. It sounds a bit like marketing, right?

Marketing & Strategy 85

Marketing & Strategy Work Management Newsletter Press 85

Single Grain

FEBRUARY 24, 2020

As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Think about this a bit and you’ll realize that you’re always sharing your content within the same or similar networks. Tried and tested. Get A Free Consultation.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

There are various sales prospecting techniques, from making calls to sending direct mail, attending networking events, and connecting on social platforms like LinkedIn. Prospecting is what happens in between: From leads … Sales and marketing source leads. If it’s a publicly traded company, read their investor reports.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Hubspot

FEBRUARY 1, 2017

As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And what can marketers stand to learn from it? Today: Current model: " The world’s leading Internet television network. ". 6) BuzzFeed.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

ClearVoice

FEBRUARY 1, 2021

Some companies were already prepared for the shift whereas others continue to face the daily challenges of remote work. Companies are struggling to make the shift. One of the primary benefits is that remote work is saving companies money. The benefits of remote work for companies and employees.

Work Management 82

Work Management Account Based Marketing Paid Search Agency Advertising Agencies 82