JangoMail

MARCH 23, 2016

Good email marketing is about sending relevant and quality content to subscribers that have opted in to receiving your messages. There are many ways to segment your list, but finding out which of your subscribers are active and inactive is the place to start. Segmentation Case Study. Have one big list?

Segmentation 40

Segmentation Click Rate Blast Campaigns Open Rate 40

Content Standard

JULY 11, 2019

But as I found out, approaching a webinar is completely different than other kinds of content. The idea started out very broad: technology and the public sector. For example, in the case study above, we decided to focus on wireless technology. The reaction it generated was huge. Talk Tracks, Hooks, and More Planning.

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The unique opt-in customer preference data can enable improved personalisation of offers, communications and experiences. The highest-ranking answer? ‘No

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

markempa

AUGUST 19, 2013

This post grew out of one of those talks. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The unique opt-in customer preference data can enable improved personalisation of offers, communications and experiences.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Outgrow

APRIL 8, 2020

Golden Gate Wine, a premier wine importer, switched from shotgun batch and blast marketing. You can design custom email templates and carry out A/B testing to know what works best for your customers. With the cross-functional projects at hand, opting for the right team collaboration tool can fetch a more productive team and results.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Hubspot

MARCH 12, 2018

Figure out ways you can congratulate your prospects. If there are ways I can help you get your message out to my network of [title of people they’re trying to reach], please connect me with the right people. Or you can offer what this study says people appreciate just as much as cash -- a compliment. Flattery works.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

APRIL 22, 2016

While there are many studies that have linked sunlight to productivity in the workplace, one study in particular -- "Impact of Workplace Daylight Exposure on Sleep, Physical Activity, and Quality of Life" -- is especially compelling. If that's the case, remember these words: Warmer. Music doesn't do the trick for you?

Product 28

Product Case Studies Blast Campaigns Opt-out 28

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. This will allow you to find out where prospects are leaving before completing the goal.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Heinz Marketing

FEBRUARY 22, 2023

If that’s the case, that email needs to count! You’d think there is a magic tool out there that will guarantee your placement in the primary inbox, but it’s much more nuanced than that. Here are some benchmarks from HubSpot , Campaign Monitor , and Mail Chimp , but many other resources exist out there.

Deliverability 96

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 96

Hubspot

MAY 22, 2013

Allow me to try to make the case for you (and feel free to co-opt any of this if you''d like to make this case for a 22%-er yourself.). This is the perfect opportunity to lend a helpful hand and reach out to those people who are asking sales-centric questions. But there''s good news -- there''s still time to join the 78%!

Social Media 28

Social Media B2B Sales Domain Case Studies 28

DealSignal

DECEMBER 27, 2021

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. Two major goals among many B2B email marketers are: 1) building out your database of marketing qualified leads and 2) generating high quality leads for their sales team.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Content Standard

JUNE 1, 2015

When I set out to build the Content Standard , I didn’t know where to start. I had accumulated some marketing knowledge, but when it came to developing an editorial mission, I couldn’t figure out a natural starting point. Just take a look at some of the amazing work coming out of the Times ‘s T-Brand Studio.

Case Studies 40

Case Studies Case Study Studies Newsletter 40

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. What is Revenue Optimization in E-commerce?

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. What is Revenue Optimization in E-commerce?

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Sharpspring

SEPTEMBER 29, 2021

Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Keep reading to find out! If people opted into your list, don’t they know it’s a legitimate campaign? This means often enough to be recognizable but not so often that people get sick of you.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Albacross

JUNE 20, 2018

Consider this: A study by Salesforce shows that the average sales rep spends 21% of their time doing lead research. There are tons of B2B lead generation software out there, and while some might cover the entire lead gen journey, others might be more tailored to a specific part of the process. Pretty innovative, huh? The bottom line?

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off! In many cases, these leads will have been sourced or qualified by an external agency. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

SEPTEMBER 18, 2019

If you printed out all the emails sent each year, they’d stretch to Mars and back three times. Make sure the thumbnail file name says what’s in the video, just in case the thumbnail doesn’t load. For example: Email blasts. In one study, personalized videos in email earned 16x higher click-to-opens and 4.5x

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

LeadSquared

JULY 15, 2016

In case you missed it, you can view the recording here: And here’s the Q&A from the webinar session on website conversion optimization: Email Marketing. It’s called double opt-in. And if you’re going to send out a lot of email communication to users, it is better to have a two-step verification.

Optimization 52

Optimization Conversion Marketing Websites Work Management 52

Vidyard

SEPTEMBER 14, 2020

If you printed them out and stacked them up, they’d reach all the way to Mars (probably). Read on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. PortoBay Hotels Drives 22,000 Email Opt-Ins 8.3

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Marketing Insider Group

JULY 27, 2010

According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. But they miss out on all those highly targeted offers. Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Huptech Web

JULY 7, 2022

Yes, you have to scratch your head, strategizing day in and out to keep up with your competitors’ pace, but every effort is worth the wait. But nothing is possible until you genuinely decide to put your feet out of the comfort boat. Market study: E-commerce trends are volatile. and facilitate growth.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

SendinBlue

FEBRUARY 26, 2020

That moment, when you reach out to someone — only to be ignored. If you don’t bother with a welcome email, you’re missing out on an opportunity to make a good one. Studies have shown that users ignore the stock images or models but pay attention to real pictures. It’s never a good feeling. No two ways about it.

Examples 87

Examples Best Practices Marketing Automation Services Template 87

Hubspot

MARCH 27, 2012

And the first step to figuring out whether you should opt for a dedicated or shared IP is by understanding what exactly the difference between these two options is. Companies opting for a dedicated IP also typically have to pay for the initial setup fees and/or recurring maintenance costs. Maintenance.

Email Marketing 28

Email Marketing Deliverability Blast Campaigns Opt-out 28

Content Standard

SEPTEMBER 28, 2015

If you see me on LinkedIn tomorrow sending out SOS flares, it’s because she’s thrown me out of the building, permanently. Let’s talk about getting your stuff out there to your audience. In some cases, the way we approach social media marketing still follows the traditional interrupt advertising model.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Hubspot

AUGUST 12, 2016

In most cases, that's not how purchases are made. And thank goodness, otherwise many of us marketers would be out of a job.). For content marketers, this usually means you're putting out content that your readers don't really relate with, which can cause you to lose them. Defining the Buyer's Journey.

Top of Funnel 28

Top of Funnel Buyer's Journey Marketing Management Digital Marketing Funnels 28

DealSignal

FEBRUARY 26, 2024

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. Unsubscribe Rate : This is the percentage of people who unsubscribe or opt out of receiving any further emails. Be consistent with your sending volume. Provide options to subscribers.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

seo.co

FEBRUARY 16, 2023

In any case, here’s a briefer on where this guide is going from here: Social media. Internal links will help direct more of your users toward your best pieces, while your inbound link building strategy can boost the page authority and search rankings of those piece (be sure to also check out our guide to link building ) Social bookmarks.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Hubspot

JUNE 26, 2018

Outside of compliance regulations , there is no external entity that can impact how, when, or why you reach out to your subscribers. Use Cases for Email Marketing. To build that list, you need several ways for prospects to opt in to receive your emails. Should you send out new product announcements? Report or Study.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. I now know this is a generic email blast. 1) Understand t he Psychology of the Prospect.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Single Grain

AUGUST 20, 2020

And your click-through rate, in many cases, can more than double. We experienced this ourselves, but there’s plenty of other data to back it up: One case study found that adding an FAQ schema to their landing page increased conversions from 1.82% to 2.75%. Another study saw their click-through rate increase from 6% to 14%.

SEO 138

SEO FAQ Lead Scoring Lead Ranking 138

seo.co

MARCH 30, 2022

But as you’ll see, this isn’t exactly the case – especially in today’s crowded content market. The vast majority of online users don’t go out of their way to track down new content; instead, they rely on connections that are already established, such as news sources, friends, and social media sites. Content Strategy Vacuum.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Single Grain

FEBRUARY 15, 2023

Imagine that you’re organizing a product launch event, but you don’t send out invitations or emails letting your customers know about it. Quality wins out over time. And marketers took that to mean they needed to create nothing but short, punchy content with short, attention-grabbing headlines.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Paid Search Agency 59

Sprout Social

AUGUST 16, 2018

For example, check out how Sharpie double-dips user-generated video content for Instagram on their Facebook page. The fact that Live videos produce notifications that ping your fans and followers is an added bonus for helping your videos stand out too. You don’t necessarily need to create big-budget commercial content, either.

Facebook 111

Facebook Effectiveness Webinar Metrics Paid Search Agency 111

seo.co

DECEMBER 8, 2020

With the introduction out of the way, let’s take a deeper look at some of the strategies that can increase your search rankings (and simultaneously bring advantages to your general online presence). A good, basic (free) service if you’re just starting out is MailChimp. Create an opt-in form. Put the opt-in form on your site.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

DECEMBER 16, 2014

Phase 0 (2006-2007): Building Our Opt-In Email List. I say "unleashed" because it really did take off -- over the course of its first year, it garnered thousands of opt-in email addresses. The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28