Delivra

FEBRUARY 25, 2019

That’s why it’s been so difficult for us to narrow down our favorite email marketing case studies of 2018. Although they’re unique, each of these email examples has one thing in common: a well-thought-out strategy. And of course, we’ll showcase our favorite email marketing case studies from 2018.

Case Studies 63

Case Studies Case Study Studies Email Marketing 63

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

Opt-in 105

Opt-in Opt-out CAN-SPAM Deliverability 105

chiefmartech

MAY 7, 2024

It turns out that SaaS companies are hard to kill. Two other statistics worth calling out. That’s the case for any business in any industry — 52% of the Fortune 500 from 2003 no longer exist today. We did an in-depth study of composability in martech last month, and the results were quite surprising.

Long Tail Marketing 122

Long Tail Marketing Work Management Marketing Management Product 122

Mailmunch

APRIL 19, 2021

Case Study: Humana – Cleaning Up the Design. You can quickly compare your tests this way to figure out what is better. . Get Better Open Rates : Find out how many emails are being sent and opened. In this case, they didn’t change the image or the color. Image Source ). Humana did A/B testing. Image Source ).

Case Studies 62

Case Studies Case Study Studies Landing Pages 62

Webbiquity

JULY 12, 2022

And a double opt-in list is the best way to ensure you aren’t wasting time or money sending emails to people who aren’t actually interested in what you’re sharing. But the big downside of double opt-in lists is the dreaded “unconfirmed subscriber.”. This is common if you haven’t taken care to personalize your opt-in funnel.

Opt-in 150

Opt-in Opt-out Domain CAN-SPAM 150

Top Rank Marketing

FEBRUARY 26, 2024

” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Ad Agencies Allocation 124

Optinmonster

MARCH 27, 2024

In this cheat sheet, I’ll share 130+ proven opt-in headline ideas to generate more leads. With your lead magnet, a high-converting opt-in form , and one of the proven opt-in headlines below, you will have no problem converting more website visitors into leads. Let’s dive in. Use a proof headline.

Lead Scoring 94

Lead Scoring Lead Ranking Examples Sales Qualified Leads 94

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. Researchers found out that 47% of users open emails based on the subject line - that’s why it’s crucial for marketing teams to test email content and choose the most appealing subject line.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Vision Edge Marketing

NOVEMBER 7, 2023

In fact, per a Bain & Company study, while 80% of brands think they deliver a superior CX, only 8% of their customers agree. Consequently, even though 80% of brands believe they deliver a superior customer experience (CX), only 8% of their customers agree, as highlighted by a study by Bain & Company.

Design 235

Design Best Practices Lead Ranking Customer Satisfaction 235

Tomorrow People

MAY 24, 2021

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. However, ‘Data Stories’ throughout provide real-life examples of companies putting the data principles into action, linking back to case studies from Cognite. A voice of authority.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Martech

MAY 1, 2023

This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. Get MarTech!

Ideal Customer Profiles 112

Ideal Customer Profiles Case Study Case Studies Opt-out 112

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Share Case Studies. How to Generate Warm Leads.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? They give you your email addresses when they subscribe to receive your content or opt in, usually on your website.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. This investment proves that they’re qualified leads.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

SendX

JULY 16, 2020

Frankly, I was pleased when I got such an email from Dorothy Perkins: Source: Dorothy Perkins The brand also used my name in the subject line, which made their email stand out among the rest in my Inbox: Source: Dorothy Perkins 3. If they don’t need to confirm their subscription via email afterward, such an opt-in is called single.

Opt-out 198

Opt-out Opt-in Burn Rate Urgency Marketing 198

Marketing Insider Group

JUNE 7, 2023

Remember to focus on the metrics that demonstrate success in your case. However, you’ve probably figured out that the old technique of stuffing a keyword into an article full of gibberish is no longer effective and even harmful to SEO. Quick hint: Opt for short sentences and direct paragraphs wherever possible.)

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

SendX

JULY 16, 2020

Frankly, I was pleased when I got such an email from Dorothy Perkins: Source: Dorothy Perkins The brand also used my name in the subject line, which made their email stand out among the rest in my Inbox: Source: Dorothy Perkins 3. If they don’t need to confirm their subscription via email afterward, such an opt-in is called single.

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. campaigns) to opt out. A carefully planned email strategy is essential for guiding your journey to higher frequency.

Click Rate 108

Click Rate Budget Programs Case Studies Open Rate 108

KoMarketing Associates

APRIL 29, 2020

So we’ve reviewed several recent studies in order to show you what B2B buyers say they want from content, and what they’re currently getting from it. 66% of B2B buyers want vendors to “use more data and research to support content,” according to DemandGen’s 2019 Content Preferences Study. Fortunately, this isn’t all that hard to do.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

Optinmonster

FEBRUARY 18, 2024

These emotions drive our actions, purchase decisions, and whether or not we opt into someone’s email list. Smart marketers use these proven psychological principles to boost their opt-ins. Are you ready to learn how to persuade people to subscribe and how to employ them with your email opt-in forms? In a study by A.

Opt-out 62

Opt-out Trigger Marketing Opt-in Co-Registration 62

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

FunnelEnvy

OCTOBER 2, 2023

Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Is there a compelling benefit to filling out the form? Do error messages do more than just point out errors?

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Martech

DECEMBER 19, 2023

That might be because Google is rolling out the account removal gradually. The DMA’s 2023 Consumer Email Tracker study found that only two of the fourteen possible actions consumers could take when they receive an interesting email will be attributed to email. Or, you need to review your list opt-in policy.)

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

Martech

JUNE 8, 2023

In what has become another holiday or event tradition, my inbox is filling up with offers to unsubscribe from Father’s Day emails in case I find them upsetting. Here’s an example from Ace Puzzles: For many brands, the limited-term opt-out has become another step in the email workflow. On the face of it, yes.

Opt-out 90

Opt-out Intent Opt-in Trigger Marketing 90

Inbox Insight

MAY 7, 2024

Case studies Case studies demonstrate your success and build credibility by detailing how your solutions have helped other businesses thrive. By conducting their own studies and leveraging buyer intent data , businesses can uncover industry trends, customer preferences, and competitive intelligence.

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program. Opt-In Power. Embrace Yourself.

Opt-in 162

Opt-in Planning Word of Mouth Case Studies 162

Martech

FEBRUARY 8, 2024

More customizable controls for managing double opt-in. How it helps you With the ability to share detailed documents such as case studies, reports or sales materials, you can deliver more informative and engaging content to your audience. Step up your LinkedIn strategy with documents and polls.

Enterprise Management 99

Enterprise Management Sales Qualified Leads API Hubspot 99

Webbiquity

JULY 28, 2022

Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. An email announcing the new product gets customers excited and eager to test out different offerings. They provide a sneak peek of the new products introduced in the mail, in this case using four distinct sections.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. Specifically, our Webex AI Assistant uses generative AI and Large Language Models (LLMs) for use cases like these.

B2B Thought Leadership 62

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 62

Mailmunch

JULY 14, 2021

Those are all the things a simple opt-in form can help you with. Opt-in forms work and have been working for a very long time. That’s why we have created this blog post that has 8 of the best opt-in form examples. If you’re excited to learn more about opt-in forms, start scrolling down now. What is an opt-in form?

Opt-in 74

Opt-in Examples Opt-out Work Management 74

ConvertKit

NOVEMBER 22, 2021

Many creators build a business because it feels like a better fit for their lifestyle than any other job out there. This was the case for Cara Chace , who left her career as a Special Agent to build a digital marketing agency. How Cara Chace uses Pinterest opt-ins to grow an engaged email list. Image via Pinterest.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. You must provide a clear opt-out option for recipients to stop receiving messages. The message must include your valid physical postal address.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Content Standard

JUNE 1, 2015

When I set out to build the Content Standard , I didn’t know where to start. I had accumulated some marketing knowledge, but when it came to developing an editorial mission, I couldn’t figure out a natural starting point. Just take a look at some of the amazing work coming out of the Times ‘s T-Brand Studio.

Case Studies 40

Case Studies Case Study Studies Newsletter 40

Optinmonster

APRIL 4, 2023

Whether you want to entice your visitors to read a blog post, opt into your email list, or click the “Buy Now” button on your sales page, power words are arguably the quickest and easiest way to increase your conversion rates. Read the full case study here. ” How many powerful words can you spot?

Conversion 145

Conversion Classified Ads Work Management Case Studies 145

Navigate the Channel

AUGUST 7, 2023

Case Studies: Successful Beacon Integration in B2B Marketing Healthcare Industry Case studies from the healthcare industry demonstrate how beacon technology enhances patient experiences during medical conferences and events, providing them with real-time updates and relevant information.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

BenchmarkONE

APRIL 14, 2020

Some marketers choose to create a popup with no opt-out option because of desperation. They believe that it’s better to pressure customers to subscribe or purchase, so they remove the option to back out. . For example, OptinMonster’s CTA button is blue, so it stands out against the white background of the page. .

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130