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Writing on the Web

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6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. And, I am not really convinced that goal setting, even marketing goals , is always the best thing, either. We really wanted to know how we can best be of service. Research has proven this.).

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Indeed, you should opt for a newspaper-like kind of formatting.

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Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

Sometimes saying what you mean is the best route to attracting readers. Other times a good hook works better. The lesson to learn when working with clients is to not get too attached to your words and listen to feedback. “I The goal, after all, is to produce the best writing possible.

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How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

We really wanted to know how we could best be of service. But if it does, or if you are considering starting a blog, please allow me to share this story… Several years ago, I took up needle work, you know, cross-stitching designs on canvas with yarn. I looked down at my needle work and like a shock, it hit me.

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Should Thought Leadership Content Be Ghostwritten?

Writing on the Web

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” All contract writers should do their best to encourage the people they write for to add their own stories and perspectives. “Ghostwriting content is not inherently bad.

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How to Write an Award Winning Expert Ebook

Writing on the Web

In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year: The e-lit awards: The Personal Accountability Code took out the gold medal for the best publication in the self-help category. But most don’t have an outline, a story, a message, or a clue.

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How to Make Social Proof Work for You

Writing on the Web

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. For example, a persona might include a description of the reviewer such as “A patent attorney,” or “a work-at-home parent,” or, “a daily tennis player.”