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Intentional inventing: own the intellectual property that leads the future

Biznology

Best of all, these problem descriptions are often enough for a patent researcher to tell you what IP is in each problem area, so you know the kinds of solutions you might add where you’ll own the key patents. The best solutions: Lower costs by 5X or 10X, whether in dollars or time saved. New technology will be needed to solve it.

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How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Model your most profitable customers.

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5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. Speed Kills The Competition.

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Best Reads To Start 2022

Biznology

In No Cure for Being Human , she searches for a way forward as she mines the wisdom (and absurdity) of today’s “best life now” advice industry, which insists on exhausting positivity and on trying to convince us that we can out-eat, out-learn, and out-perform our humanness. The best man ? “The bride ?

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The Best Way to Battle Burnout

Biznology

Ellen Snee, EdD, a noted executive coach and author of the new book Lead , was a nun before she joined the corporate world. In Watermark’s last Community Forum on Leading with Inclusion , our speakers and participants agreed that creating truly inclusive workplaces means changing not just our norms and practices but the stories we tell.

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A Time To Lead With Purpose And Humanity” & Other Articles from Kevin Jordan

Biznology

How can I best be of support? “A Time to Lead with Purpose and Humanity. This crisis gives business leaders the opportunity to lead from the front… Leaders should be asking themselves: Are you spending enough time taking care of yourself…so that you can be the best version of yourself leading others?

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5 Leading Ecommerce Trends for 2021 You Should Use to Your Advantage

Biznology

The best part? With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. It used to be that customer touchpoints in the online and offline world were lead generators and a way to establish a line of communication with the prospect. Capitalizing on omni-channel sales.

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