Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Target users. Everything else has changed dramatically (the not-so-good news).

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. Table of contents: What is a chatbot builder?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

MARCH 8, 2024

Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? A common mistake is stating the problem as something you’ll solve with generative AI. Leave generative AI out of the purpose statement so you’re not biasing the solution.

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

APRIL 15, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for marketing technology professionals. This involves configuring your app to handle deep links and specifying the desired destination within the app when a user interacts with the push notification.

Deep Linking 95

Deep Linking Best Practices Marketing AI Class 95

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. Why we care.

Marketing AI 115

Marketing AI Google Generation Landing Pages 115

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. To test what works for you and best integrates into your sales and marketing strategies. Focusing on use cases first is more helpful to your overall strategy. But, no one is there yet. Let’s dive in.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Content Standard

APRIL 16, 2024

The introduction of generative artificial intelligence (GenAI) into the search experience via Google’s SGE and Bing’s Deep Search has caused unprecedented search ranking volatility. Related Article: Discover the impact of generative AI on SEO and how to align your search strategy with the latest developments.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

SmartBug Media

APRIL 15, 2024

Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). We kept learning and refining as SEO eventually shifted to organic keyword use, backlinking, and meta tags, leading to better value that helped readers and search engines understand content relevancy. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Salesforce Marketing Cloud

APRIL 9, 2024

For example, the unique approach of Data Cloud not only connects all your big data, regardless of source, but makes it accessible and actionable to all business users in the apps they use every day. All your data is, at long last, unified, harmonized, and accessible to every business app and user. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Generative AI makes it easier for organizations to create a lot of email in a short amount of time. As a marketing team, you need tools to help. Drip campaigns.

Email Marketing 131

Email Marketing Automation Tools Planning 131

Go Beyond SEO

APRIL 16, 2024

It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. By incorporating user-friendly features and functionalities, you can provide a seamless browsing experience that encourages visitors to explore your services further.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Knowing what paths a user might take and considering possible content variations can help inform designs. Or, we might ask whether the content the LLM generates should be more professional or personable.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. 1 challenge for marketers who are new to generative AI is crafting great prompts. Consider these quick starts to help you get the most out of me.

Work Management 111

Work Management Generation Marketing Management CMO 111

Inbox Insight

APRIL 18, 2024

LONDON, UK – Inbox Insight, a leading provider of AI-powered lead generation services , has been named a Leader for Lead Generation on the G2 review site. The report analyzed reviews from real users to determine which lead generation services are the highest rated and most loved by customers.

Lead Generation 52

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. Why we care. AI capabilities. Get MarTech!

SMS 111

SMS Marketing Automation Services Forecasting User-Generated Content 111

Martech

APRIL 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. For this prompt, try selecting the Demand/Lead generation expert.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Why tracking LinkedIn hashtag analytics is important for your business How to generate LinkedIn hashtag analytics What are LinkedIn hashtag analytics? Hashtags may be the answer. Table of Contents What are LinkedIn hashtag analytics?

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Martech

JANUARY 30, 2024

AI-powered tools help companies analyze customer data, understand preferences and craft messages that resonate with their target audience and individual customers. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions. Know where I am in the journey.

Marketing AI 141

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 141

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI.

Marketing AI 130

Marketing AI Work Management Generation Marketing Automation Services 130

Martech

FEBRUARY 15, 2024

The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Salesforce Marketing Cloud

MARCH 19, 2024

To tackle this challenge, the company turned to a novel solution: generative AI. Algo adopted a large language model (LLM) to help onboard new CSRs faster. Enter retrieval augmented generation, better known simply as RAG. For it to thrive, it needs the proper context and reams of factual data — and not generic information.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Velocity Partners

MARCH 13, 2024

OK, we don’t think generative AI is all bad: there are certainly efficiencies to be gained by letting AI do the boring bits — and we all need to get smart about using them or we’re doing whoever pays our bills a disservice. Search engines — and their users — are about to experience the Great Blanding. Will AI replace SEO?

SEO 87

SEO B2B Paid Search Agency Aggregators 87

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Salesforce Marketing Cloud

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance. How can AI help with my email content?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Optinmonster

DECEMBER 20, 2023

But don’t worry, I’m here to help! Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Choose wisely; sometimes the best insights come from unexpected sources. The tool will suggest some rival domains. Click that “Compare” button, and voila!

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Martech

OCTOBER 4, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. The language model is based on content from MarTech layered on top of ChatGPT.

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

The Lead Agency

APRIL 2, 2024

.” If your last look at SEO blog writing best practices predates the panic of AI, you’re due for quite an update. Then Google did what Google does best. Not all businesses are in the position to diligently follow all the best B2B SEO rules. That’s not to say you can never use AI.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. You can even use AI to help you automate it. It sure can. What are some common email list mistakes?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Sprout Social

MARCH 25, 2024

We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. It helps people interested in your topics or themes easily find your videos. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Content curation can help establish your brand’s credibility, improve SEO rankings , nurture new leads, and convert customers.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Effective orchestration and performance measurement: This helps marketers track the performance of their campaigns and make necessary adjustments.

Amazon 123

Amazon Ideal Customer Profiles User-Generated Content Outreach 123

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Users flock to LinkedIn seeking work opportunities and network growth. That makes it a natural platform to connect with industry leaders and executives sharing insights that might benefit users’ careers.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131