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On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. The Tweetchat Event. The “secret sauce” is a specific Twitter event hashtag. Best Practice: Dresner Advisory Services #BIWisdom Tweetchat.

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Six Dos and Don’ts of Using Twitter Hashtags for Events

Brandwatch Marketing

Running an event? Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Here are some tips for choosing and utilising an event hashtag that will be a success: 1. More than this is bordering on excessive.If

Twitter 80
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Six Dos and Don’ts of Using Twitter Hashtags for Events

Brandwatch Marketing

Running an event? Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Here are some tips for choosing and utilising an event hashtag that will be a success: 1. More than this is bordering on excessive.If

Twitter 67
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Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Beyond metrics, the best way to figure out if your audience is still on X is to look up decision maker’s profiles. Do you live-tweet events and breaking news?

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.