Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Before you dive in, learn more about the different models to know which one works best for you. The different marketing attribution models. Conclusion.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Pam Didner

NOVEMBER 5, 2020

And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. White papers, industry trends, and survey reports conducted by marketing. If a prospect shows high interest, sales will proceed with a demo. In the B2B world, marketing creates tons of content.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

KEO Marketing

JUNE 10, 2016

White Papers. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. Placing links to videos and papers on Google+ will have a positive impact as well. Preference. Case Studies. These sites are: Site. Percentage Used.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Golden Spiral

JANUARY 27, 2022

ABM requires a personalized approach and is best executed in tandem with your organization’s overall strategy. LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. The best healthcare example we’ve ever seen was facilitated by Nick Runyon’s team at PFL.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

NuSpark Consulting

JULY 24, 2011

Landing pages are best used to complement advertising and social media. Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. Social Media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages are best used to complement advertising and social media. Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. Social Media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

NuSpark Consulting

SEPTEMBER 9, 2012

Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience. Promote offers, content, webinars, or free demos/trials. Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising.

Display 100

Display Advertisements Advertising Lead Ranking 100

Hubspot

AUGUST 11, 2019

Strategic Account Director Jack Matsen saw a 38% increase in demos booked within six months of implementing a lead bot. And once a prospect answers a “qualifying question,” such as “ Yes, I’m looking for a solution like this for my company, but I’m not sure which of these packages would best meet our needs. Find your favorites below.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Content Standard

APRIL 4, 2019

For brands looking to seize this moment—and get off on the right foot while doing so—here are some examples of the best B2B video content out there today, along with some smart strategies for B2B marketers to employ when utilizing video in their own content. Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Make it clear who your target customers are; this will help weed out prospects who aren’t really qualified and enable you to tightly focus your web copy on your best potential buyers. Why are you the best choice?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Biznology

FEBRUARY 29, 2012

What you want to do is get the most bang, by applying them to their best use. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Stand out in the crowd.

B to B 80

B to B Social Media Media Thought Leadership 80

Marketing Insider Group

SEPTEMBER 15, 2010

So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. In social media content is not necessarily about creating white papers or videos. I closely follow people on Twitter who are active in sharing information relevant to my job.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Pam Didner

MARCH 17, 2021

Working with many clients, I’ve come to realize that the best way to prepare your plan is to gather feedback from your internal stakeholders and conduct a content analysis of your competitors. Another way of tracking content performance is to use content with clear calls-to-action like contacting sales or requesting a demo.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Launch Marketing

AUGUST 10, 2017

Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform. a white paper download). Demo/webinar registrations. By what date? Email list signups.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Blog Writing on the Web Twitter patsiblogsquad. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Moz

JANUARY 22, 2019

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. We created a landing page focused around demo requests. What information isn’t clear on the demo page?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Sharpspring

OCTOBER 27, 2021

Here are the best marketing strategies for small businesses. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. So, your lawn care business could share landscaping demos and tips on Pinterest while discussing “common lawn care issues” and directly promoting your business on Facebook.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Convince & Convert

JULY 29, 2012

The best way to do that is to define and measure specific customer behaviors. ” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. Not enough.

Social Media 140

Social Media ROI Media Correlation 140

DivvyHQ

JULY 16, 2019

You’re paying good money to sponsor ads on Facebook, Twitter or Google and yet you’re sending these visitors straight to a sales page HOPING for a conversion. Offer white papers and case studies. One of the best ways to promote brand loyalty is through social media communication. You can do a lot more than hope.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” A white paper would fit the bill nicely here. It must help your customers make the best use of their purchase.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Ambal's Amusings

SEPTEMBER 10, 2009

Blog Stories That Sell Twitter Casey_Hibbard. Blog Kranzcom Twitter jonkranz. Blog Savvy B2B Marketing Twitter MicheleLinn. Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. Michele Linn.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Heinz Marketing

JULY 27, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So your profile, your content, whatever it is, video, articles, white papers, the whole thing. Matt: Where have you seen the best, I guess, implementations of these kinds of programs?

Sales Management 100

Sales Management Top of Funnel Account Based Marketing ABM 100

Anyword

APRIL 4, 2019

Even Twitter joined the club, launching its own podcast this month. Twitter debuted a new analytics tools for publishers to better understand the content that’s resonating best with their readers. for access to our most recent white paper, Audience Development: From Cost Center to Profit Driver.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. For sales and lead generation, your best bet is the Sales Navigator version , which is available for both individuals and teams. Job hunting. Lead generation.

Lead Generation 97

Lead Generation Linkedin Paid Content Generation 97

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. Instead of taking sides, I say use it to your best advantage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Content Standard

SEPTEMBER 12, 2018

Perhaps sizeable follower counts and views were the best way to ease the pain of realizing a message didn’t translate to monetary or emotional profit. This metric can tell you which social channel, platform, or discovery method is working best to drive audiences to your content. Here’s your intel. “Those are tangible.

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Unbounce

FEBRUARY 17, 2021

Sometimes, posting on social media can feel like shouting into a void—especially on a high-volume, short-form medium like Twitter. Instead, use Twitter landing pages to help you get more value from every follower who clicks. What is a Twitter Landing Page? How Twitter Landing Pages Fit into Your Social Media Campaigns.

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

Outreach

APRIL 22, 2021

Use data and customer surveys to gain buyer insights and tailor customer interactions to their liking, focusing on preferred cadence, format, and how they’re best served. Sites like Twitter, Facebook, and Instagram have become platforms for people looking to express their concerns with a business or share their praise.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . For the best of both worlds, use both techniques—you can reach a large sample and extract deep qualitative insights. White Papers. LinkedIn and Twitter are ideal tools to share your latest content with your followers. But surveys can produce a wealth of useful data, too.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my three Rs that I recommend to become the best eco-marketer you can be in a down economy: The Three Rs of Marketing and a Bonus R Reuse : In a down economy you need to reuse all of your marketing resources that you have out there and maximize your marketing investments. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Use an arrow graphic to show users how and where to get what they came for and build your content around fulfillment such as free downloads, reports or demos. Include a mock-up of the white paper or photo of the webinar presenter. Make the best use of the 1024 characters available to you.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48