Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Future of AI and Content Marketing In this new era of AI and content marketing, we know that the future isn’t about choosing between machines and human creativity, but rather harnessing the strengths of both. Channel Selection.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. Not sure which podcasts to choose when your imagination fuel tank hits empty and you feel like you’re going through the motions at work? The 21st Century Creative”. Grab those AirPods and spend time with “ The 21st Century Creative ” and host Mark McGuinness.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. These kinds of relationships require an ongoing dedication to industry best practices and developing professional standards.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

APRIL 26, 2021

The most successful CMOs will be willing to reinvent their roles, get their hands a little dirty, think creatively, and challenge the status quo. Creativity, resilience, technology, and reconstruction are four buzzwords that help define the role of marketing organizations in the “new normal” (our post-pandemic world). Key Takeaways.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Companies that best adapt to AI impacts will consider and respond to all of these considerations.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Many major marketing tools already use AI models and machine learning to work behind the scenes. Dig deeper: 9 best practices for AI tools in content creation 2.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.”

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Martech

APRIL 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you work for a growing small-to-medium-size consumer business. Understood? In your inbox.

Paid Content 96

Paid Content Campaigns Allocation Marketing AI 96

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success. They need to apply the same levels of creativity they do for TV commercials – if not more.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Microsoft is also working on rolling out Copilot to SMBs. Customer AMA.

Marketing AI 105

Marketing AI Enterprise Management Ethics Sample 105

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Best practices for engaging with influencers and creators 1.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

sagefrog

JANUARY 3, 2024

Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. Won Exciting Awards We took a leap and submitted an integrated marketing campaign for one of our clients to a prestigious international creative award— and won Silver !

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Engagio

MARCH 19, 2024

Using Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events, the Prescriptive Sales Dashboard ensures that sellers always know the best accounts to target on any given day based on a combination of insights that indicate their readiness to buy. Good luck out there. PS – Check out more tools for sales here.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Martech

FEBRUARY 15, 2024

working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. It also has campaign metrics, faster creative launch and instant error validation.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Martech

APRIL 14, 2022

Creatives” begin their work where the numbers end. Marketers must manage their creative teams to best effect. That means getting the most out of creative people, making sure they mesh well with their analytical counterparts. Once upon a time, marketing and advertising was guided mostly by creatives.

Creativity 122

Creativity Advertising Agencies Work Management Paid Search Agency 122

Adobe Experience Cloud Blog

FEBRUARY 15, 2018

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. In this blog, I’ll outline five tips to help your marketing and legal teams work better together. In-house counsel wants to help you create the best possible relationship with the customer.

Thought Leadership 265

Thought Leadership Marketo Creativity Paid Search Agency 265

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. The best part of providing a more engaging experience at your trade show booth is its ability to act as an icebreaker to start conversations in a fun and informative setting.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

illumin

APRIL 23, 2024

However, others show up, putting in the work to build a better future for our planet. When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. Without action these campaigns will fall flat – no matter how creative, colorful, or memorable they may seem.

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

Martech

JANUARY 9, 2024

Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. When you’re building a roster of talent to potentially collaborate with, aim to diversify the types of creators you work with, ranging from micro-influencers to well-known niche personalities. A note on size.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. Principles : Unifying people with a shared set of operating principles on how to lead, collaborate, communicate and make decisions in their work. Focus is what scales.

Advertising Agencies 98

Advertising Agencies Organization Paid Search Agency Work Management 98

Sprout Social

DECEMBER 6, 2023

Which platforms work best for B2B influencer marketing? Working with these individuals creates a unique opportunity to extend your brand’s reach into new and untapped audiences. This campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Are you trying to expand into new markets?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

illumin

APRIL 24, 2024

By using AI as a tool, the same way we use other tools in all our Ad and MarTech stack, we can replace mundane and repeatable tasks, letting our entire team elevate how we work (which is in line with a recent EMARKETER study ). He made a great point about putting creative and media back together, and I certainly agree.

CMO 59

CMO Emarketing Work Management Buzz 59

Contently

FEBRUARY 2, 2021

I can become warm and cozy like a hot cup of Campbell’s soup on a frosty day, blow through dusty dirt roads in an open-top Jeep Wrangler, or shift into transforming work processes using an AI platform to identify risks and eliminate obstacles so your projects deliver on time. For ads, I want creativity. Career Trajectory.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. There are many factors to consider; we will dig into a few tips and unfurl the best times when you can post your Reels. Best Time to Post Reels on Instagram: Why Does It Matter?

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Martech

FEBRUARY 19, 2024

I work with CMOs, helping them build best-in-class marketing teams, among other things. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. Evaluating expertise against emerging needs is vital.

First-Mover Advantage 125

First-Mover Advantage Terms and Conditions Work Management Loyalty 125

Buffer

SEPTEMBER 6, 2022

However, the results are usually the same – you lose the motivation for creative output. Experts often refer to niching down to a particular topic, industry, or platform as the best way to make the most of your creative efforts. This helps you find and maintain a balance between what is work and what isn’t.

Creativity 120

Creativity Youtube Newsletter Comparison 120

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Thanks to advancements in remote work technology and the growing demand. For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. AI handles executional work while people provide oversight and judgment. Optimizing assets for different platforms.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

Choozle

NOVEMBER 7, 2023

In Chapter 4 of our Omnichannel E-Book, we delve into the critical role of creative assets in your advertising strategy. We emphasize that creative should not be an afterthought but a fundamental pillar of effective advertising. Great creatives can boost media performance and maximize outcomes.

Creativity 79

Creativity Funnel Advertising Digital Marketing Funnels Mobile Advertising 79

AgencyEA

FEBRUARY 28, 2024

At Agency EA, our best work starts and ends with culture to strengthen community. As year-long advocates for amplifying and celebrating diverse voices, we’re proud to shine a spotlight on the vibrant tapestry of talent within the Black creative community of Chicago — our hometown!

Creativity 52

Creativity Communities Ad Agencies Best Practices 52

Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. Many freelance creatives didn’t want to be employees. In December, we surveyed creative freelancers to find out what they thought of the new law.

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Martech

MAY 17, 2023

How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? How do you unify your people with a shared set of operating principles that guide them on how to lead, collaborate, communicate and make decisions related to their work?

Paid Search Agency 114

Paid Search Agency Work Management Marketing Management Advertising Agencies 114

Heinz Marketing

JULY 21, 2023

The pursuit of perfection can often lead to long working hours, tight deadlines, and high-stress environments. Many people don’t realize that prioritizing their mental well-being is not just a personal responsibility; it is a critical factor in driving better performance, productivity, and creativity in B2B marketing.

Work Management 96

Work Management Paid Search Agency Marketing Management Creativity 96

SocialPilot

JANUARY 31, 2024

They overcame the misconception that influencers are not limited to one-size-fits but a versatile approach that works wonders for SaaS. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. Imagine the profit you can generate by combining these two different segments of businesses.

Case Study 90

Case Study Case Studies Work Management Studies 90