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Video Marketing Best Practices

SmartBug Media

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter.

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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. Remember, it's best to remain conversational as opposed to sounding to sales-y. It’s simple math.

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Novelty: The Storytelling Element Your Brain Craves

Contently

That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. ” “We want to be like HubSpot.” It was something the class had never seen before, so the lesson stuck in their minds.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

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Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy. An inbound approach is designed to be relevant rather than interruptive, working across digital channels, at every stage of the funnel, to help you attract, convert, close and delight your best-fit buyers. Why Inbound Marketing?

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Sales Experts Reveal The Wildest Ways They’ve Closed a Deal

Hubspot

If you Google "How to close a deal", you'll quickly stumble across some tried-and-true best practices for sealing a sales deal. Consider, for instance, how HubSpot Executive Dan Tyre once needed to speak at a client's Sales Kickoff meeting to close a deal. Read on to learn the wildest ways five HubSpot sales experts have closed deals.

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What’s the Best Platform for Live Video Marketing in 2016?

Content Standard

As Hubspot pointed out, Facebook also offers robust analytics tools that makes live video creation, delivery and optimization that much easier. The best options for today may give way to superior content delivery forms in the near future. The post What’s the Best Platform for Live Video Marketing in 2016?