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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Traditional TV advertising lets you broadcast to anyone who turns on the channel. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Broadcasting: 0.12%. Cable TV: 8.50%. Bank (Money Center): 20.98%. Banks (Regional): 23.79%. Beverage (Alcoholic): 11.95%. Beverage (Soft): 14.10%. Brokerage and Investment Banking: 12.71%. Building Materials: 5.06%. Business and Consumer Services: 2.47%. Chemical (Basic): -0.72%. Chemical (Diversified) : 6.43%.

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What’s the Best Platform for Live Video Marketing in 2016?

Content Standard

As Hubspot pointed out, Facebook also offers robust analytics tools that makes live video creation, delivery and optimization that much easier. And Facebook has had great success building these live video experiences into user news feeds, where the videos can enjoy an organic exposure that drives better engagement.

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15 Podcast Tools to Take Your Show from Good to Great in 2019

Hubspot

If you do that, make sure you buy a cable that will connect your microphone and USB audio interface. Ringr is a long-distance podcasting and broadcast interview recording program. For instance, on Amazon, you can find bundles that sell all of this equipment at once. However, you can also buy the equipment separately. Image Source.

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Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More

Hubspot

Best feature: The video from your broadcast is available to viewers for 24 hours after it ends. Ever seen someone tweet a link to their live broadcast, only to click it and find out the broadcast is over and there's nothing there to watch? Best feature: Your viewers can text chat with you during your live broadcast.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

Those are the cries of the publishing and broadcast executives. At an event in California this week Kamangar said, “The first wave was the broadcast networks. The second wave was cable networks. That's why Amazon is signing top-quality authors and YouTube is hiring some of the best minds in cable programming.

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