Hubspot
DECEMBER 3, 2018
The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".
Hubspot
APRIL 3, 2019
Cable television, however, is a very elastic product. As the price of cable has increased, demand has decreased as more consumers “cut the cord.”. Substitutions like Netflix, Hulu, and other streaming services have made the cable industry elastic. There are also substitutions for Tobacco (i.e.,
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SmartBug Media
SEPTEMBER 25, 2019
It’s made a cheap, convenient, and commercial-free way to watch television. Mike Volpe, CMO of HubSpot, described well what works for brand image when he said, ”Don’t interrupt what your buyers want to consume— be what they want to consume.”.
Hubspot
AUGUST 24, 2010
For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Apple is rumored to be on the verge of releasing a new product that will bring video streaming and web applications to television sets. Should cable TV companies be worried about the future of their industry?
Hubspot
JUNE 3, 2019
If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. Amidst the " cord-cutting " phenomenon, Hulu has been able to position itself as a viable alternative to cable TV. We can compare that to companies with decreasing revenue where only 49% believe it's important.
Hubspot
JUNE 12, 2017
Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. The magnitude of this can’t be overstated -- the first television ad aired in 1941, and the first internet ad was placed in 1994.
Hubspot
OCTOBER 17, 2018
When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. cable provider DVR and streaming services, Netflix, Facebook, and Google).
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