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Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. Although Cabling Science already had 9,000 organic site visitors a month, their challenge was to turn this traffic into conversions - in particular, they wanted to grow conversions for a new awareness stage eBook.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Within the healthcare vertical, we've seen CPCs on certain keywords increase by as much as 10X in recent weeks. CTV/OTT Inventory.

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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. cable provider DVR and streaming services, Netflix, Facebook, and Google).

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Careful, YouTube: Facebook and Instagram Might Be Coming for You

Hubspot

The next day, Instagram -- which is owned by Facebook -- revealed IGTV : "a new app for watching long-form, vertical video from your favorite Instagram creators.". You go to YouTube and actively search for the content you want," says HubSpot VP of Marketing Meghan Keaney Anderson.

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The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

And all cables and software should be provided. Back when I did my master’s, I spent days hunting down the right USB cable just to plug in the device! So, when sourcing the optimal eye tracker for your needs, make sure all parts and cables are included. How would you know it accurately represents your users’ attention?

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Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

Hubspot

For example, if someone needs an answer to a mundane question like how to unclog a toilet, how to negotiate a lower cable bill, or how to refinance a home, content that answers that question is incredibly interesting -- or at the very least, it's not actively boring. 2) Eliminate business babble, and write like you speak.

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