Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? Over 32% of Gen Z transactions take place on a mobile device.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Hubspot

SEPTEMBER 13, 2018

"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. 5G -- the latest generation of wireless technology -- has been a hot topic among the mobile tech circle for at least a year. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained.

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Content Standard

SEPTEMBER 2, 2016

With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. If you had to choose one platform to run your live video marketing on, which should it be? The post What’s the Best Platform for Live Video Marketing in 2016?

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Hubspot

SEPTEMBER 2, 2019

Whether you double-tapped on a "Throwback Thursday" post or commented on how helpful that newsletter on managing spreadsheets was, these engagements are an excellent use of Instagram’s Carousel feature , an expansive tool that fits into countless marketing campaigns. Instagram Carousel Ads. Carousels don’t necessarily have to be ads.

Tips 75

Tips Cable Paid Search Agency Amazon 75

Hubspot

JANUARY 23, 2017

You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Its most exciting growth has come from its network: Facebook (desktop/mobile): 1.18 Mobile Marketing Silver Bullet. Facebook has cracked the code on mobile marketing.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Hubspot

AUGUST 23, 2019

These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. These all explain why it’s a beneficial time investment and addition to your business’s branding, marketing, and sales efforts. These may include content marketing, public relations, or software for small businesses.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Hubspot

APRIL 4, 2018

The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages. If you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies. Here, we’ll explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience.

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76

Hubspot

AUGUST 30, 2011

We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Marketing Budget.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Navigate the Channel

OCTOBER 2, 2023

Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. HubSpot is another leading company that is using Snapchat to send the most salient parts of its industry talks to its audience. Tell a story.

B2B Marketing 65

B2B Marketing Video Marketing Planning B2B 65

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Even more important is segmenting mobile vs desktop visitors. And all cables and software should be provided. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

FEBRUARY 12, 2019

As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. 51 YouTube Stats Every Video Marketer Should Know in 2019. 51 YouTube Stats Every Video Marketer Should Know in 2019. YouTube Mobile Stats. How many videos are on YouTube? YouTube has over 1.9

Youtube 99

Youtube Stats Video Marketing Mobile Advertising 99

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. But it’s 2017, and the times, they are a’ changing! Engaging Viewers.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Hubspot

JUNE 16, 2013

This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands. Download our free Marketing Box now.

Paid Search Agency 28

Paid Search Agency Facebook Ads Planning 28

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JUNE 3, 2015

Download real examples of remarkable content marketing in "boring" industries here. Content Marketing Tips for "Boring" Industries. Look for a marketing software provider that addresses the needs of companies of all sizes, and that serves all industries. For more marketing analogies, check out this blog post.).

Tips 28

Tips Content Marketing Content Advertising Mediums 28

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. That sounds expensive.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. That sounds expensive.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Hubspot

MAY 21, 2013

I got a chance to catch up with Israel to talk about the latest trends in marketing: context, personalization, and the debate over tracking cookies. We look at five converging technology forces: mobile, social media, data, sensors, and location. Here''s what he said. Can you tell us a bit about your upcoming book, The Age of Context

Mobile Advertising 28

Mobile Advertising Cable Opt-out Opt-in 28

Vidyard

MAY 13, 2020

Marketing on YouTube revolves around the channel, which is like a mini-website for your business. As marketing author Ryan Holiday writes, “Nothing has sunk more creators than this: Our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.”.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Hubspot

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Startups 101

Startups Top of Funnel Work Management Business 101

Vidyard

MAY 13, 2020

Marketing on YouTube revolves around the channel, which is like a mini-website for your business. As marketing author Ryan Holiday writes, “Nothing has sunk more creators than this: Our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.”

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

MARCH 1, 2016

Instead, when you come in to work in the morning, you can sit anywhere you please -- from open tables or desks set up with cables and monitors, to more public spaces like couches and chairs. The financial services and mobile payment company Square has done some experimentation with hot desking. Image Credit: Business Insider.

Paid Search Agency 28

Paid Search Agency Companies Work Management Marketing Management 28

Hubspot

JULY 21, 2013

Some are marketing-related. Others I''m going to find loose marketing tie-ins for, because I think it''s important people know these things happened. Perhaps its acquisition of mobile ad tech startup Admovate will help it roll out some new ad products that tickle people''s fancies. The Marketing Update. Holy humidity.

Cable 28

Cable Bundling Acquisitions Twitter 28

Hubspot

DECEMBER 20, 2016

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. Let’s dive into a quick explainer about how to go live on Twitter and what impact this announcement may have on video marketing. How to Go Live on Twitter. Periscope's Future is Unknown.

Twitter 28

Twitter Video Marketing Broadcasting Cable 28