article thumbnail

10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Rather than glorifying the brand through the right pitch, as many cable companies have done, Netflix built a brand that crafts its entire business model around the customer’s convenience, which brings customers directly to its door—just like companies who adopt inbound marketing.

article thumbnail

Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

article thumbnail

7 Marketing Experts Share What They’re Focusing on in 2020

Hubspot

"Next year, siloed marketing goals like MQLs will be irrelevant — instead, marketers will focus their efforts on aligning with overarching company goals to drive value across the board.". In 2019, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

article thumbnail

How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. Amidst the " cord-cutting " phenomenon, Hulu has been able to position itself as a viable alternative to cable TV. So, if you want your business to succeed you must make sure your customers do, too.

article thumbnail

Video Marketing Best Practices

SmartBug Media

The Video Brewery blog focuses on different types of video marketing content and gives awesome examples of video done well. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). Video marketing has been a staple of lead generation for quite some time.

article thumbnail

Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. Contribute to your inbound marketing tactics so you can avoid having your content feel pushy and “salesy”. Grand Rapids Chair is an example of a company that blogs to improve their inbound growth.