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Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Type #2: Brokers & Resellers of B2B Data. Opportunity Data.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Independent brokers or agents.

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How to find your best B2B prospects

Biznology

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Partner with a reliable data broker. And if you have any that I’ve missed, please chime in.

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FMG Named “Best Overall Fintech Software” in the 2024 Fintech Breakthrough Awards

FMG Suite

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Image from CDTA factsheet. The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens.

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How influencers and content creators are reshaping brand strategies

Martech

Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams Finding the right influencer for your brand Early engagement with the creator economy allows brands to experiment with and refine their influencer marketing strategies, establishing best practices and fostering long-term relationships with key influencers.

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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

But what is it, and how can predictive analytics help you grow your brokerage client list? Many brokers find it difficult to figure out how to find and focus on the most promising leads. Predictive analytics can help deliver answers grounded in facts. Predictive analytics can help deliver answers grounded in facts.