ANNUITAS

OCTOBER 4, 2016

However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing. Also as a best practice, be sure to confirm that what you are cloning from has passed through quality assurance tests and is free of errors.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

MARCH 4, 2020

Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. Today Growth Marketing is somewhat of a victim of its own practice. Growth without retention isn’t growth after all. And growth is more important than ever.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

AUGUST 13, 2013

Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes' According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox!

Deliverability 100

Deliverability Rules B2B Demand Generation 100

ANNUITAS

FEBRUARY 16, 2023

Best in class companies see net dollar retention rates of up to 120%, meaning that for every dollar they took in from a customer last year, they expand relationships by an average of 20%. Getting there may sound as easy as naming your Chief Growth Officer, but as noted above, a lot of organizational considerations must be considered first.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

JULY 16, 2020

Inside Sales can be the best source of information about issues on the ground. Some of the best information on lead quality is available from Inside Sales. Inside Sales will feel supported when they see leadership ‘practice what they preach’ when it comes to managing the process. Listening is critical. Don’t Just Talk the Talk.

Lead Ranking 147

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing Management 147

ANNUITAS

NOVEMBER 17, 2015

This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. The topics of clean data and standardization aren’t sexy, but are an essential part of any marketing best practices that impact results.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

ANNUITAS

MAY 28, 2020

What best practices should demand marketers be following in this current environment? Yet – and here’s the nuance – webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. List hygiene, good email practices and domain protection are key to improving and maintaining high deliverability.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

JULY 7, 2016

We do this using buyer research, technology, content, data and lead management best practices. In addition to learning our clients’ business, a Strategy Consultant must also stay up-to-date with industry trends, best practices and technology. How about this….I Even that is quite a mouthful, isn’t it?

Demand Generation 100

Demand Generation Consulting Demand Generation 100

ANNUITAS

MARCH 6, 2014

If this is true- where should an organization start to ensure best practices? Another reason this best practice? Don’t be greedy : Only ask for the data that you really need for business purposes. Don’t over collect data that you don’t plan on using and storing for your recipients.

Privacy Policies 100

Privacy Policies Deliverability Privacy Conference 100

ANNUITAS

FEBRUARY 18, 2015

Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

SEPTEMBER 15, 2015

When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally. While this is a completely legal practice in the United States, countries such as Canada have implemented laws carrying hefty fines that prevent you from emailing people that didn’t sign up to be contacted (opt-in).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

JULY 21, 2015

There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Trust the numbers and remember that the latest “best practices” may not actually be best for your organization.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

ANNUITAS

JANUARY 26, 2016

Ann Handley , Chief Content Officer of MarketingProfs, author and marketer extraordinaire makes the point best in her book, “ Everybody Writes” with the title of the second chapter – Writing Is a Habit, Not an Art. Writing and writing well takes practice. If you aren’t in the habit of writing on a regular basis, start now.

Demand Generation 100

Demand Generation CMO Conference Act-On 100

ANNUITAS

AUGUST 6, 2015

The collaboration across teams to share new best practices and the constant encouragement and support for technology certifications keeps us all in a spirit of continuous improvement and adaptation. Scheduling regular check-ins to share best practice learnings, results of testing, and findings from your customer research.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

SEPTEMBER 3, 2020

SalesLoft – and most technology platforms, for that matter – fail to discriminate between best-in-class and worst-in-class practices. Also, to be fair to SalesLoft, I know they do their best to educate against some of these ‘worst’ practices.).

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

APRIL 1, 2014

Having a passionate power user on board means someone owns the solution, focuses on the platform daily, thinks about best practices and continuous learning, as well as how to optimize the solution for maximum results. In the end, the basketball coach is there to make sure we do the best we can, maximizing efforts and results.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

JULY 30, 2015

Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. Last but not least, attend product webinars through the community too — these are one of the best things you could do whether you are a beginner or an expert.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MAY 9, 2016

The best sessions are when speakers give hands-on demos and allow you to walk through exercises as they cover them on stage. One of the best parts of Summit is the opportunity to network with other Marketo power users, admins and marketers to share best practices. Summit is not like other events.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

MAY 1, 2014

Rules, regulations, laws and best practices are always in flux in the world of privacy, compliance and data and it’s imperative that marketers and their organizations understand the complexities of these regulations and remain in compliance. Let me know via Deliverability@annuitas.com and I will share the session slides with you.

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

ANNUITAS

FEBRUARY 3, 2015

Harmel as Principal and EVP, Demand Process Strategy Practice. B2B demand-generation strategist leads firm’s strategic client programs . ATLANTA — Feb. 03, 2015 – ANNUITAS , a Demand Generation Strategy and Change Management firm, has named Jennifer L. She formerly served as ANNUITAS Vice President, Strategy.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Enterprise Management 100

ANNUITAS

JULY 1, 2014

Email Deliverabilty is not directly part of CASL, however, putting in place best practices in Email Deliverability is just good business as you are improving your opportunities to reach the Inbox and Engage with your intended recipients. Best-in-breed marketers don’t spam, we want to Engage and Nurture our prospects and customers.

Deliverability 100

Deliverability Email Marketing CAN-SPAM Demand Generation 100

ANNUITAS

MAY 14, 2013

Strategic use of B2B marketing best practices is essential to driving demand and ultimately, running a great event. Blog B2B events B2B Marketing content marketing Demand Generation Social media'

B2B 100

B2B Demand Generation Demand Social Media 100

ANNUITAS

FEBRUARY 11, 2016

What is the best way for your team to utilize this new technology? Let us know and share some of your best-practices. Or will you move some of your Campaign Canvas programs into the new Program Canvas (used for data manipulation). Keep innovating, always.

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100

ANNUITAS

APRIL 15, 2014

Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set. Q: The IAPP is a mystery to most marketers.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

MAY 17, 2016

The majority of the questions post-presentation were about list management and the best free tools to manage your deliverability. No to mention, ensure you are compliant and adhering to data governance best practices. Phew, that was a lot. List management isn’t simple. When is it okay and when is it not to rent a list?

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

ANNUITAS

MARCH 5, 2013

The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . Images: design email content with ‘images off’ for best inbox experience. Watch out for part two on Deliverability Drives Revenue with a focus on list hygiene best practices.

Deliverability 100

Deliverability CAN-SPAM Privacy Demand Generation 100

ANNUITAS

MAY 19, 2016

This is not a strategy; this is an idea or at best, a suggestion. Demand Generation is also a practice of marketing and sales. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. but no diploma stating such. What is the importance of documenting a content strategy?

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

ANNUITAS

FEBRUARY 4, 2016

It is audition time, and after years in a classroom, you need to find out if you have what it takes to make it outside the walls of campus and to understand what types of work and environments are the best fit for you. It was by far the best thing I could have ever done for myself professionally.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

OCTOBER 31, 2023

They repeat practices that show diminishing returns, lack the framework of a larger GTM strategy, and fail to move any closer towards building a true Perpetual Growth Engine for the organization. “The Biggest Thing Missing from AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

APRIL 30, 2015

Of course marketers still need the basics skills and understanding of technology and marketing best practices, but more and more, they just want to know how to do it all better. Developing the strategy that supports demand generation is what marketers need today.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

ANNUITAS

NOVEMBER 18, 2020

A critical element of B2B marketing best practices is allowing for permissions. If they stop or slow down, then we as marketers should act accordingly by slowing down our own communications. Remember…it’s not stalking! Always provide opt-in/permissions. Only send emails to those who have explicitly given permission by opting-in.

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

OCTOBER 8, 2015

Despite what many believe and do as best practice, simply mapping content to a funnel or waterfall is not mapping to the buying process. Without this buying insight, organizations will at best guess at what content should be delivered throughout the buying stages.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

APRIL 26, 2016

If the majority of email opens are taking place on mobile devices, then as a developer, I want and need to make sure I give my users the best experience possible when viewing their emails, and that means have email optimized for mobile with responsive design. Now this next bit of information may be hard to believe, but it is true.

Design 100

Design Mobile Marketing Paid Search Agency Lock-In 100

ANNUITAS

NOVEMBER 4, 2014

For more information or email best practices or to have us review your deliverability, please contact us. This may require some additional Domanin Name System (DNS) changes, but will be worth it in the long term. After all, what good are images if your email never makes it to the inbox?

Email Marketing 100

Email Marketing Marketing Automation Services Deliverability Domain 100

ANNUITAS

AUGUST 14, 2014

For best results, slow down the volumes to these smaller domains to get emails delivered. Keep in mind that regular list hygiene is critical and keeping your database current and fully opted-in, or even better, double opt-in is best practice. You don’t have to stop sending, just keep a measured volume and cadence.

CAN-SPAM 100

CAN-SPAM Deliverability Opt-in Domain 100

ANNUITAS

SEPTEMBER 6, 2016

This week’s Content Marketing World in Cleveland and a host of other inspiring and educational events are sure to share best practices that you will want to implement. Understanding the value and keys to of obtaining executive buy in is timely as event season is just about to kick-off.

Buy 100

Buy Marketing Proposals CMO Organic Leads 100

ANNUITAS

JUNE 4, 2015

Use it to identify who your best customers are today based on their volume of revenue, frequency of purchase and willingness to refer you to someone else. Author: Jennifer Harmel @JenniferHarmel2 is Executive Vice President, Demand Process Strategy Practice and Principal, ANNUITAS.

Ideal Customer Profiles 100

Ideal Customer Profiles Blast Campaigns Conversion Rate Vendors 100