Where should we focus our attention – or what will give us the best return? In addition, we bring in best practices and benchmarks on the type of results you can expect. What is a social media audit and why should you implement - on at least an annual basis? social media audit is an examination of multiple factors of a social media marketing strategy implementation. The goal of the audit is to look inside and out to see if you can make adjustments and improvements in the effort to optimize your results. am often asked what the difference is between monitoring and an audit. MORE >>

Today, most of their best selling products have positive reviews. As augmented reality applications continue to appear, many marketers and technologist ponder the endless implications of this new technology. Currently, developers are using AR to develop applications for a variety of uses such as: Finding directions. Gaming or entertainment. Browsing physical landscapes. Identifying objects. Location based communication. The most practical use for AR comes from apps such as Yelp or Bionic Eye. This should come as no surprise as information overload plagues modern society. Interactive MORE >>

Are you aware that the same technology that tells you your best friend from high school’s daughter lost a tooth can also provide highly actionable competitive insights? Yes, I’m talking about social media. Savvy organizations have long used competitive intelligence (CI) to understand their competitors’ strategies. Pairing CI with social media broadens the scope of the CI function to include additional tactical and strategic information. This is different than knowing about how your competitors use social media. Enabling rapid response marketing. Improving long-term product development. MORE >>

The Wrong Message: Their real value prop was so hidden that even the best GPS system couldn’t find it. Suit up, shake hands, and deliver a speech about the technical superiority of your product. Trot out your recent press releases about the latest upgrades and newest features. Try to sound like these data points provide the quintessential business solution. Does it work? recently met with Paul, VP of Solutions Marketing for a technology company. He told me they weren’t landing deals they had thought would be sure bets. Determine who the customer is for your solution – and focus there. MORE >>

When it comes to marketing mix analytics -  would your organization get the best results from outsourcing these capabilities or building your own strategic analysis in-house?  We recently ran across this article providing pros and cons to each… Check out the full article here. Other Interesting Topics MORE >>