Mailmunch

MARCH 11, 2021

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Opening time .

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Hubspot

NOVEMBER 12, 2019

Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. While the answer to “ What’s the perfect time to send an email to my customers? What have you found?

Research 101

Research CTR Best Practices Open Rate 101

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW! Email Stats Say “No More Manic Mondays!”

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though?

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Launch Marketing

DECEMBER 9, 2020

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Email Content Metrics. Tracking this trend over time will be useful for future email content.

Social Media 83

Social Media Marketing Websites Media B2B 83

Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. This Email Did Amazing!

Deliverability 134

Deliverability Open Rate Click Rate CTR 134

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! Keep Your Email List Clean. Remove duplicate email addresses.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software?

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Sharpspring

SEPTEMBER 26, 2019

“Email is not an age thing, while social media is divided by generations.” billion email users worldwide, despite being the oldest form of internet communication. A little short of 300 billion emails will be sent and received this year. However, if you are not, start building an email list.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. They are also best used for engaging with the customer before and after purchase. Or you could focus on hard metrics, like spend and revenue, and are typically where your execs’ will focus.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Launch Marketing

OCTOBER 10, 2017

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Are your email marketing efforts effective? Bounce rate 9.10%.

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

SnapApp

SEPTEMBER 12, 2017

When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. . In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. Email Basics and Best Practices. Language is important.

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

Delivra

DECEMBER 20, 2018

Nothing causes panic for an email marketer like seeing their unsubscribe rate spike. Don’t let your unsubscribe rate grow out of control. Building your email list to the point that it becomes a consistent source of revenue for your company can take a lot of time, dedication, and money. Agency/Marketing: 16%.

Work Management 55

Work Management Marketing Management CTR Click Rate 55

ConvertKit

SEPTEMBER 23, 2020

From high ROI to higher engagement rates than social platforms, email marketing is one of the best ways to generate interest in what you have to sell or promote. Revenue : When you use automated emails, you generate 320% more revenue than with non-automated emails, pointing to the repeatability of email’s success.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Outgrow

DECEMBER 30, 2020

We’re back with another set of tips and ideas that might just sky-rocket your marketing strategy. Interactive content is a boon for marketers as well. It allows you to gather relevant data from your leads that you can put to use in future marketing campaigns. This helps marketers with targeted customer communication.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Effectively communicate this before and during the webinar—in your email invitations, on your registration landing page, and through your speakers and PowerPoint slides.

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Tomorrow People

SEPTEMBER 27, 2012

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. Whether it’s uptime (remember, 99.5%

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

LeadSquared

NOVEMBER 8, 2016

Marketing involves a lot of ambiguous activities , and hence might just be the most misunderstood function in the business! As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. Key Marketing Metrics [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Adobe Experience Cloud Blog

JANUARY 28, 2016

It’s the only way your emails get seen, opened, and clicked on. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman. Every house that you deliver email to has a guard dog (ISP).

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.

Lead Ranking 48

Lead Ranking Churn Rate Sales Qualified Leads Cross-Selling 48

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. What action do you want leads to take when they read your emails? In terms of design, make certain that the call-to-action is highly visible, standing out from the rest of the email. Email open rates.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Optinmonster

FEBRUARY 16, 2023

Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. ” “Metric” means measurement.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Hubspot

JUNE 2, 2014

For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? And the best way to do that?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? Metrics You Must Track.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

SmartBug Media

DECEMBER 8, 2023

Benchmarking is the process of comparing an organization's processes, practices, products, or performance metrics to those of top-performing organizations or industry standards. Regularly monitoring benchmarks ensures that data is up to date and reflective of current market conditions.

Advertising Benchmark 64

Advertising Benchmark Advertising Agencies Paid Search Agency Churn Rate 64

LeadSquared

OCTOBER 22, 2021

Many companies try to gauge email marketing effectiveness purely on open and click-through rates. Depending on your objectives, there are several metrics you should be measuring. Several organizations refuse to believe in the power of email marketing. Top 15 Email Marketing KPIs.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Take a free tour What can you do to make sure your small business email marketing is hitting the bullseye for your target audience?

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113