Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Navigate the Channel

JULY 18, 2023

Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail. This metric indicates the effectiveness of subject lines, sender reputation, and overall e-mail deliverability. What are key performance indicators (KPIs) in email marketing?

Product 65

Product Ad Building CTR Allocation 65

Zoominfo

JUNE 26, 2019

Your bounce rate was astronomical and barely anyone engaged with the campaign. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. 8 Steps to Improve Your Email Deliverability Rate. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Adobe Experience Cloud Blog

MARCH 26, 2018

You know your subject line affects your email’s open rate but are you measuring how it affects downstream metrics like clicks, click to open rate, and unsubscribe rates? High open rates do not correlate to high click-to-open rates. Click-Through Rate to Measure Email Performance.

Deliverability 134

Deliverability Open Rate Click Rate CTR 134

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Phase #6: Email deliverability. Customer re-engagement.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sharpspring

MAY 26, 2020

Once the email gets to your contacts’s inbox, half the battle is getting them to open it. This metric specifically compares the number of people who opened the email to the number of successful deliveries in the form of a percentage. A lot of factors might impact your open rate. Click-Through Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. For example, Healthcare & Medical click-through rates (CTR) moved above the average in March but surprisingly were below it for April, May and June.

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. Don’t let anyone tell you otherwise. Set Lower Bounce Thresholds.

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

MARCH 24, 2022

Open and click-through rates. Adding an emoji to your email marketing subject line usually sees an improvement in open rate —when it’s relevant to the email. An emoji in an email subject line can increase click-through rates (CTR) by 28%. We break down the metrics for more detail.

Ad Frequency 101

Ad Frequency Click Rate CTR CAN-SPAM 101

Optinmonster

MARCH 2, 2021

Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. That’s the percentage of people on your list who actually opened your email. For your last campaign, you see that the email had an open rate of 17%. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Atomic Reach

OCTOBER 29, 2018

Let's break this down further: Click-Through Rate. Click-Through Rate or CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. To calculate CTR: Impressions/Clicks = Click Through Rate (%). Bounce Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. If you see that one variation has a higher click-through rate (CTR), consider using that variation on future campaigns. Improve Deliverability. Personalize Your Emails With Dynamic Content.

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Sharpspring

APRIL 23, 2020

They also make it easier to maintain your lists and allow you to spot and address deliverability issues. With this more complete picture, your messaging will be hyper-relevant to recipients, and your open rates, conversions, and overall brand experience will improve. They open emails to learn and to get quick solutions.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

LeadSquared

AUGUST 14, 2017

Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9% That’s a 327.75% increase in open rate! Click Rate.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

SalesIntel

APRIL 28, 2022

The importance of content in boosting email deliverability cannot be overstated. If your email content isn’t fascinating or engaging enough for receivers, it will hurt your deliverability over time. Using video in an email boosts the click-through rate (CTR) by 200-300%.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

SmartBug Media

APRIL 9, 2019

Deliverability rate: This is the percentage of emails that didn’t hard or soft bounce, but actually made it to your recipients’ inboxes. Click-through rate (CTR) , or more indicative of how the content and calls to action encouraged visitors to click through to the landing page: click-to-open rate (CTOR).

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

LeadSquared

DECEMBER 9, 2016

Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9% That’s a 327.75% increase in open rate!

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

The Point

JANUARY 13, 2015

Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc. A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. Opens/Open Rate.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

LeadSquared

AUGUST 12, 2019

The open rate is the percentage of subscribers who opened your emails. This is a vital metric in email marketing because your emails are of no use if your customers do not even open and read them. The average open rate should be between 15-20%. Click-Through Rate. where the address is a fake one.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Martech Advisor

APRIL 6, 2020

Prioritizing key metrics such as the deliverability rate, open rate, click-through rate (CTR), etc. The marketer should also know how to use personalization and drip marketing to retain customers and promote upselling and cross-selling offers. is a prerequisite when focusing on email marketing.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Optinmonster

JULY 16, 2021

In fact, promotional emails that contain both content and incentives (like lead magnets ) see the highest click-through rates (CTR), conversions, and customer loyalty. Not only can this help boost deliverability, but it lets us connect with our audience through storytelling. Save Money.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Hubspot

MARCH 30, 2016

Not only is that a really bad experience for our subscribers, but it's also not good news for the health of our email deliverability. For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. Open rate (opens/delivered) per email send.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Martech Advisor

DECEMBER 3, 2019

Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate,click-through rate (CTR), device used to read email etc. The service should follow all the compliance regulations outlined by CAN-SPAM to avoid high bounce rates.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Convince & Convert

APRIL 11, 2016

Knowing your email delivery rates provides insight into how well your lists are performing, revealing any differences between the number sent and the number delivered. Open rates provide insight into the effectiveness of your topic and subject lines. A CTR above 25% is a strong indicator your message is resonating.

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

SendX

MAY 17, 2021

Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. Knowing your CTR could help a lot in optimizing your message. Knowing your CTR could help a lot in optimizing your message. This little tweak could increase your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

Deliverability 68

Deliverability CAN-SPAM Opt-out Opt-in 68

Litmus

FEBRUARY 17, 2021

You can access metrics like open rate, click-through rate, conversions, and unsubscribe rate—giving you a clear understanding of campaign performance and what you may need to adjust. For example: Open rate: Out of the emails you sent, how many opened? Organizes and segments your audience.

Automation 86

Automation Marketing Automation Services Work Management Budget Programs 86

Marketing Insider Group

FEBRUARY 5, 2024

AWeber) Including the word “video” in email subject lines increases open rates by 19% and click-through rates by 65%. AWeber) Including videos in emails can increase click rates by up to 300%. MarTech) The average open rate for email newsletters across all industries is 21.33%. characters. billion by 2027.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

SendX

JUNE 24, 2020

Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42]. The average open rate for a welcome email is 82%. [44].

Statistics 262

Statistics Email Marketing Open Rate Marketing Automation Services 262

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. So, let’s explore the processes behind deliverable emails and proper time management. According to their research, Tuesday emails get the highest open rate (from 19,9%). Why do you need to schedule emails?

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135