Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Hubspot

MARCH 20, 2019

Ever since email marketing became a legitimate marketing channel in the 1990s , email marketers have largely measured their performance against two metrics -- open rate and click-through-rate. With this in mind, it’s logical to assume that click-through-rate isn’t the best indicator of engagement.

CTR 77

CTR Email Marketing Open Rate Click Rate 77

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Zoominfo

MAY 20, 2021

You’ll gain essential insights through simple metrics Email metrics offer a crucial window into how your audience engages with your brand and can guide your email strategy. Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Launch Marketing

MAY 19, 2021

How do you know if your email marketing efforts are effective? Analyzing email metrics can help your business determine how well your emails are performing. Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR).

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Tracking the metrics that matter.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Mailmunch

MARCH 11, 2021

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Repeat opens.

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Navigate the Channel

JULY 18, 2023

Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail. A higher open rate suggests that the e-mail captured recipients’ attention and enticed them to engage further.

Product 65

Product Ad Building CTR Allocation 65

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Will you do it by industry, job title, or location?

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Optinmonster

MARCH 2, 2021

Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. And what’s the best way to improve your email campaigns? That’s the percentage of people on your list who actually opened your email.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Hubspot

NOVEMBER 12, 2019

These numbers are from GetResponse , an email marketing software that combed its data to compile a report of email marketing benchmarks. They analyzed 4 billion emails from 1,000 active senders. The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate.

Research 101

Research CTR Best Practices Open Rate 101

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Scoop.it

SEPTEMBER 21, 2023

By analyzing specific metrics related to these campaigns, you can gain valuable insights into the success of your content curation strategy. Open Rate Your open rate is a vital metric that indicates the number of people who open your email out of the total number of emails delivered.

Curation 81

Curation Click Rate Content Open Rate 81

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. From the moment a prospective customer lands on your website, possibly attracted by an email campaign or a well-crafted landing page, their interaction is tracked in real-time.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Optinmonster

DECEMBER 28, 2023

In the context of email, there’s no such thing as organic reach. The average email click-through rate is 2.6-3%. Across most industries, the acceptable benchmark for email bounce rate is 2%. But it’s not uncommon for brands to have a 5-10% bounce rate. Using countdown timers is a smart conversion hack.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Atomic Reach

OCTOBER 29, 2018

In order to make your email marketing efforts successful, you need to win the trust of your subscribers and create relationships with them. When you're brainstorming what information or offers to include in your email campaigns, ensure to make your marketing efforts personalized. The Email Marketing Metrics That Matter.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Sharpspring

SEPTEMBER 26, 2019

These are straight-up facts; so there’s no denying email marketing should be done. However, if you are not, start building an email list. Once everything is set, build your first email campaign. Take care of these four factors, and you are mostly covered to have a good Email Delivery Rate.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Sharpspring

APRIL 23, 2020

However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. The Benefits of Email Automation Tools. The statistics regarding the effectiveness of email segmentation speak for themselves. View Rates. Open Rates.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Litmus

MARCH 24, 2022

Open and click-through rates. Adding an emoji to your email marketing subject line usually sees an improvement in open rate —when it’s relevant to the email. An emoji in an email subject line can increase click-through rates (CTR) by 28%. We break down the metrics for more detail.

Ad Frequency 101

Ad Frequency Click Rate CTR CAN-SPAM 101

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Huptech Web

DECEMBER 14, 2023

Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3% Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3% How Can I Use Digital Marketing Statistics to Optimize My Campaigns? is expected to reach $8.2

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Litmus

SEPTEMBER 28, 2020

Honorable mention : We also want to recognize Benjamin Coleridge for being a constant advocate for email design excellence and passing on his skills to the rest of his creative team. As a result, they saw a 35% increase in open rates.”. This email campaign generated 94 purchases with a CTR of 7.27%.”.

Work Management 110

Work Management Storytelling Copywriting Open Rate 110

Hubspot

FEBRUARY 14, 2024

Nick Gaudio , director of brand at Go Rattle , shares his perfect sales email and his ten commandments of cold outreach. Gaudio’s sales emails receive: 36.3% And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Colgan’s emails following this framework achieved 79% open rates.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. You can also use this feature for drip email campaigns to nurture leads, welcome or thank the customer, or answer a query or request. Better metrics. CRM integration.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Launch Marketing

OCTOBER 10, 2017

Are your email marketing efforts effective? Analyzing email metrics can help your business determine how well your emails are performing. Common email performance metrics include looking at open rate, bounce rate and click-through-rate (CTR). Bounce rate 9.10%. Unsubscribe 0.13%.

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59

Lake One

AUGUST 6, 2019

However, all email communication whether it be a newsletter or a simple follow up email post-download needs to be part of a greater digital marketing strategy. Okay, so how do you go from the big picture down to your email campaigns? You break it down email by email. What is the goal of my email marketing?

Email Marketing 40

Email Marketing B2B Marketing Lead Ranking Burn Rate 40

LeadSquared

AUGUST 14, 2017

After all, be it a webinar email or a cold outreach or a newsletter, the intent is the same – to get a specific action from the recipient. Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! The same goes for emails. a) Personalize the subject line (to increase open rate).

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5% You may also like.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Porch Group Media

NOVEMBER 10, 2022

A/B testing can increase your email marketing ROI by as much as 37%. 59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. Let us help rock your email campaigns in 2023. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Directive Agency

JUNE 12, 2020

Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Email marketing is an affordable and effective way to interact with your target audience. According to 99 Firms , 80% of marketers claim email is best for customer acquisition. for tech and SaaS companies.

Activities 72

Activities Search Marketing Work Management Planning 72

ClearVoice

JANUARY 8, 2024

Use it to measure KPIs such as engagement and post reach, as well as understand audience demographics and preferences to tailor future content and advertising campaigns Google Ads reports: Analyzes the performance of Google Ads (formerly AdWords) campaigns.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52