Vidyard

JUNE 18, 2019

TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07 Video conveys emotions and information, unlike any other medium. The 2019 Video in Business Benchmark Report was created and produced by Vidyard.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Zoominfo

MARCH 31, 2023

And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos. Data silos make it difficult to share information across an entire company. Only one department — and sometimes only one individual — can access and make use of the information in a data silo.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Vidyard

JUNE 18, 2019

TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07 Video conveys emotions and information, unlike any other medium. The 2019 Video in Business Benchmark Report was created and produced by Vidyard.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Marketing Insider Group

JULY 29, 2020

By comparing the performance of your content to corresponding revenue activities, you can pinpoint your content’s impact on your financial performance and use that information to find your content marketing ROI. Calculating Content Marketing ROI. The formula to calculate ROI is deceptively simple.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Provide accurate qualification information for each lead and have a clear lead routing process. Territory performance (benchmark and compare performance).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Adobe Experience Cloud Blog

JULY 22, 2021

CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative. In short, your CRM. And that’s how we know LinkedIn rocks.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Vidyard

JUNE 18, 2019

TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07 Video conveys emotions and information, unlike any other medium. The 2019 Video in Business Benchmark Report was created and produced by Vidyard.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. They all provide important information for learning and development in today’s B2B marketing environment. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Use visual aids such as flowcharts, swim lane diagrams, or process maps to make the information more accessible and understandable. Here are three data points on why process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 98

Account Based Marketing ABM Paid Content Cost 98

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This usually occurs because they don’t have access to the right information to properly assess the value of influencer marketing programs. We used our proprietary AI to process 2.5B

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. It defines their customer journey through the lens of the information requests, the stakeholder and engagement channel interactions and the buying phases.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ClickZ

JANUARY 15, 2021

Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox’s patented purchase prediction engine captures a consumer’s buying behavior, employs AI and Machine Learning to develop a prediction model informing what the consumer is likely to purchase, which product, or sets of products.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Adobe Experience Cloud Blog

JULY 22, 2021

CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative. In short, your CRM. And that’s how we know LinkedIn rocks.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Forrester’s New B2B Buyer. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech

NOVEMBER 11, 2022

The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. Marketers can use email in any number of ways, but the key lies in delivering relevant, personalized information. A word about Amazon.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Contently

APRIL 10, 2017

Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report. We’re at the point where marketers could drown in a sea of stats if they try to analyze all of the information out there.

Advertising Benchmark 114

Advertising Benchmark Forrester CMO Stats 114

Lead Forensics

APRIL 16, 2024

According to a study by Forrester, companies that leverage AI for lead generation experience a 70% increase in qualified leads , translating to more time spent closing deals and less time spent chasing dead ends. This provides a wealth of information you can use to generate high-quality leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Here are 17 things the top performers do really well.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” But when you feed predictive business models with quality information, you know the output is trustworthy — that’s the value of good data.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Sprout Social

JANUARY 4, 2022

— Forrester (@forrester) October 27, 2021. There are a ton of social media video statistics out there, but they are only helpful if you gain insights from them to inform your strategy. Twitter videos that open with a product produce a 24% increase in positive interest and a 34% increase in click intent.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Content4Demand

JULY 11, 2019

Many content creators are adopting a serialized content approach to help buyers make informed decisions. Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. B2B Video Benchmarks. Do some recon on the B2B Labs, B2B Mentors and intimate workgroups.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Sword and the Script | B2B

NOVEMBER 23, 2021

Being “overly focused on selling or describing products rather than conveying valuable information” (46%) is the top turn-off. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. Indeed, leaders welcome big ideas.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Seismic

JUNE 27, 2022

Organizations that practice Skill Enablement benefit from: Consistent Enablement and upskilling across teams Clear paths for movement across GTM roles Benchmarking for seller growth and development. Please contact your Seismic CSM for more information! .

Marketing Analytics Tools 52

Marketing Analytics Tools Training Paid Search Agency Forrester 52

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

ClearVoice

JULY 7, 2023

You can then use this data to better inform your buyer’s journey and further improve your content strategy. Consider these tips: Establish a benchmark. Top Tools for Data Analysis Research by Forrester shows marketers who use five or more tools in their marketing analytics stack are 39% more likely to see improvements.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Customer Experience Matrix

MAY 23, 2012

The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Benchmarks. Opportunities.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Martech

JANUARY 25, 2022

From the most basic solutions to the most complex, CRM software stores, organizes and shares customer information to facilitate connections. They collect basic information such as customer websites, emails, phone numbers, purchase dates, social media data and much more. Automated data entry. Customer segmentation. Process scaling.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Seismic

DECEMBER 9, 2021

The award recognizes providers leveraging visionary use of technology to not only adapt as markets change, but to actively disrupt and inform how their markets will evolve. Today’s seller is no longer the sole “teller” of information. They’re more of a sherpa, guiding and educating their buyer throughout the purchase decision.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Lake One

JUNE 6, 2023

The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue. Source: 2020 Connectivity benchmark report from MuleSoft You may also feel overwhelmed with how to right the ship.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Content4Demand

MARCH 28, 2019

Steven Casey, Principal Analyst at Forrester Research. . For more vital information to power your planning, be sure to read our recently published 2019 Demand Generation Benchmark Survey. We must acknowledge the fact that our customers are in charge of the journey, and we can do that by not asking those form-fill questions.”

Marketing Analytics Tools 81

Marketing Analytics Tools B2B Thought Leadership Multi-Channel Blast Campaigns 81

Hubspot

SEPTEMBER 15, 2011

To help you do this, the following are a few essential lead nurturing benchmarks to keep in mind. Start out by sending useful, low-pressure information with content-based calls-to-action ; then slowly transition to a call-to-action to buy. Knowing these benchmarks can help you appropriately space out your communications.

Lead Nurturing 28

Lead Nurturing Advertising Benchmark Sales Qualified Leads Campaigns 28

The Mx Group

SEPTEMBER 11, 2018

Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. Forrester ). CMI and MarketingProfs ). Content marketing has proven to be not only more effective, but also more affordable than other programs. CMI, ICC, Contentful and Publicis.Sapient ). CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83