ANNUITAS

MARCH 21, 2023

Being able to more seamlessly measure virtual event attendee behavior across multiple stages (and core marketing actions) has been a bit of a blind spot for a lot of marketers. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Hinge Marketing

SEPTEMBER 14, 2022

How do our target audiences find our firm? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6%

Research 114

Research Service Budget Programs Social Media 114

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Heinz Marketing

JANUARY 14, 2022

As buyer behavior changes, we need to not only understand our buyers now, we need to know what shifts are coming and how to adapt. We need a “finger on the pulse” of their behavior and how they are engaging. Targeting sales engineers? Targeting cyber security folks? I am just full of those old sayings today.

Research 108

Research Enterprise Management Tips Work Management 108

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 98

Research B2B Marketing Tips B2B 98

Content Standard

JUNE 28, 2016

New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. This new twist on behavioral targeting psychology has interesting implications for marketers.

Paid Search Agency 64

Paid Search Agency Advertising Agencies Privacy CTR 64

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. All four behavioral drivers can exist on any platform, but users have figured out which platforms best serve each. They’re showing off.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Act-On

APRIL 26, 2024

Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Insight #1: High Growth Technology and Software Firms Conduct More Research. Figure 4: T&S Firms That Conduct Research On Their Target Audience. Which firm is yours?

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. So let’s dive in and unlock the power of market research data. What Is Market Research?

Research 52

Research Paid Search Agency Business Analysis 52

Marketing Insider Group

NOVEMBER 20, 2023

It’s about creating content that’s targeted, contextually relevant, and tailored to your needs. It’s a partnership that has the potential to bring more targeted, relevant, and engaging content to your fingertips. This isn’t just another trend; it’s a significant shift. What Is Prompt Engineering?

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

Marketing Insider Group

JANUARY 2, 2024

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Tony Zambito

MAY 4, 2021

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. One way to build this important core competency is through target buyer personas. Such a commitment involves conducting ongoing buyer insights research. 2 – Buyer Insights Management. 2 – Buyer Insights Management. 4 – Onboarding.

Buyer Personas 328

Buyer Personas Account Based Marketing ABM Organic Leads 328

Marketing Insider Group

JANUARY 8, 2024

Plus, marketers can use AI to target the best days and times for the highest engagement. Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Behavioral data. In 2019, 90% of all U.S. Source: SuperOffice.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. How Purchasing Behaviors are Changing in 2020. Over 60% of global consumers have changed shopping behavior, many of them for convenience and value. In the U.S. Image Source.

Research 101

Research Branding Brand Identity Budget Programs 101

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed.

Research 81

Research SWOT Analysis Marketing & Strategy 81

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. These behavior-based buying signals are a goldmine for your sales and marketing teams. Your marketing and sales teams need both. Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Inbox Insight

JULY 28, 2020

But in a time of uncertainty, understanding B2B buyer behavior is more important than ever. Getting inside the minds of your target audience will help you tailor your strategy more effectively. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. It enables you to use hard data to back up theories and predictions about customer behavior.

Research 69

Research Customer Satisfaction Hubspot Lead Ranking 69

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. It enables you to use hard data to back up theories and predictions about customer behavior.

Research 63

Research Customer Satisfaction Hubspot Lead Ranking 63

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Send Out Customer Surveys.

Research 83

Research Marketing & Strategy Marketing Strategy Focus Group 83

Televerde

NOVEMBER 23, 2020

Time and resources aren’t wasted on targeting the wrong people. ABM is only effective, however, if a company knows who their target audience is and what they need. That’s why it’s important to combine market research and ABM. . 3 Types of Market Research. 5 Reasons Market Research is Important for ABM.

Account Based Marketing 59

Account Based Marketing ABM Research Planning 59

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce. That said, certain behaviors are consistent across all groups. Producing and distributing content that resonates with audiences is no easy task.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Salesforce Marketing Cloud

JANUARY 4, 2024

And according to our research , email is still an extremely popular form of messaging. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. The way these messages are sent out, or “dripped,” is usually tailored to match the behavior or status of its target recipients.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Use specific keywords for contextual targeting In contextual targeting , accurate keywords are essential. Contextual targeting is like a partnership between content and advertisers.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Hinge Marketing

SEPTEMBER 30, 2019

For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. Similarly, our research also shows that about 70% of the time your clients admit they don’t really know all your firm does. “So what.”

Research 91

Research Ad Frequency Paid Search Agency Work Management 91

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution.

Intent Data 124

Intent Data Lead Gen Intent Lead Ranking 124