Scoop.it

MAY 11, 2021

Delivering the right content at the right time is tricky, but doing so can give your sales team an edge that helps them spark interest, break through barriers, and handle objections. YouTube has in-depth review videos of your product. Or if a sales rep reaches out cold, it’s because there’s a decent chance it’s a good fit.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 62

Marketing Budget Trends Cross-Selling Marketing & Strategy 62

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Affiliate sales support independent publishing. And YouTube, for sure, I think it’s underutilized for B2B. Obviously, there are a lot of other platforms out there. public broadcast models.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Sprout Social

AUGUST 19, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . These features create new digital storefronts that can be found organically or boosted through paid advertising. .

Stats 129

Stats Examples Tips Top of Funnel 129

Sprout Social

MAY 4, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . These features create new digital storefronts that can be found organically or boosted through paid advertising. .

Work Management 136

Work Management Top of Funnel eCommerce Social Media 136

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They get the reps in and make content all the time. Talk like a real person behind the screen and avoid a sales-y approach.” This year, they’re expanding their focus to YouTube using the same method. It’s a numbers game.

Social Media 108

Social Media Media Business Viral Marketing 108

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Video for Sales 1.3 Contents 1.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Heinz Marketing

JANUARY 24, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of the Sales Pipeline Radio.

B2B Thought Leadership 105

B2B Thought Leadership CMO B2B Sales Paid Search Agency 105

Ledger Bennett

SEPTEMBER 26, 2020

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and Canada. But, when ranking barriers to investing in data quality and activation 27% said a lack of understanding and 37% said cost were the primary barriers.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Heinz Marketing

JUNE 6, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! My name is Matt Heinz.

Peer-to-peer 89

Peer-to-peer B2B Sales Act-On Work Management 89

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Martech

AUGUST 23, 2021

In my coverage over the last few years of the CDP space, a lot has been made of the need for organizations to streamline and unify their customer data. Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? Quote of the day.

Work Management 114

Work Management Content Marketing Management Lock-In 114

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). A lack of time is a major barrier to content marketing ( Wordstream ). The more backlinks a page has, the more organic traffic it gets from Google (Ahrefs ). 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Eric Mower + Associates

DECEMBER 19, 2018

But it’s not enough to create a blog or post an occasional YouTube video. How can we make their trip planning process easier? What questions come up in the booking process? Create a library of those assets, organized into clearly labeled categories for easy reference. What are their pain points? Planning travel?

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Brandpoint

JUNE 5, 2023

There are myriad tactical and technical things you can do to build engaging experiences. Drive sales? If your audience is using a platform for entertainment and you’re trying to drive immediate sales, maybe that’s not the best fit. On the organic side, understand your resources. We’re sociable creatures. Read the news.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. YouTube is the second most used search tool and it’s owned by Google.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Vidyard

MARCH 23, 2021

Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

SocialPilot

FEBRUARY 26, 2024

According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities. Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales. AI has already started the transformation journey and has left its mark in marketing.

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Metadata

JULY 21, 2022

Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. With organic social algorithms, you never know which ads will reach potential customers and which ones will get buried.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Oktopost

APRIL 20, 2022

Paige Lewin, Head of UK Strategy of Netcore Cloud on perfecting marketing and sales culture. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With these relationships intertwined, their teams will follow suit and a beautifully crafted culture between sales and marketing will form across the organization.

Transparency 12

Transparency Barriers Click Rate B2B Sales 12

Engagio

MARCH 21, 2019

Many of today’s modern B2B teams have realized this, so they’ve invested in sales operations teams, marketing operations teams, and even sometimes customer success operations teams. Jason goes on to help us rethink revenue operations models, explore how to identify siloed teams, and work to break down the barriers.

Work Management 59

Work Management Marketing Qualified Leads MQL Account Based Marketing 59

NetLine

OCTOBER 12, 2018

Sometimes, lack of training can be the greatest barrier to understanding more complex martech. If you and your team have already exhausted the YouTube training method and customer support isn’t giving you what you need, chances are, there are other solutions that can make your life easier. Talk to sales.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Vidyard

APRIL 7, 2015

Which is precisely why we sat down with David Murdico , Creative Director and Managing Partner at Supercool Creative Agency. They can be used for everything from pre-roll ads with a blatant call-to-action to YouTube videos with little call-to-action, designed for sharing and awareness. Knowledge funnel filled for the day, right?

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Vidyard

MARCH 23, 2021

Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

JUNE 17, 2015

It is an amazing time to be in sales. According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Marketing Insider Group

MARCH 9, 2021

Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. This is a major miss for organizations. However, not all companies are embracing this, as only 60 percent said they prioritize audience needs over sales and promotional messaging. to $4 billion in sales in 10 years.

Product 53

Product Content Marketing Lead Ranking Planning 53

Anything Goes Marketing

NOVEMBER 16, 2008

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Buffer

MARCH 30, 2022

Back in 2020, Crowell spoke to Glossy revealing her company, only eight months old at the time, had beat out its own sales expectations by more than 200 percent. Driscoll has stated the purpose of the organization is to create a safe space for all women to discuss topics like mental health and body perception.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. But that needn’t be a barrier to social media success. whitepapers, articles, case studies, etc.)

Social Media 120

Social Media Media Work Management Marketing Management 120

Convert

MAY 31, 2022

But it’s not devoid of process either. Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. Rishi explains that selling angles are the foundation for your sales pitch and come from a mental checklist that shoppers use when making a purchase: 1.

Product 52

Product Best Practices Work Management Paid Search Agency 52

chiefmartech

MARCH 31, 2017

Located at the intersection of creative direction, public relations, advertising, and content marketing, Aptoide’s influencer marketing program dealt in a media relationship management dimension, where there was also media buying and message crafting. All seemed to force a specific approach of influencer relationship management.

Work Management 40

Work Management Marketing Management Budget Programs Planning 40