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4 Ways to Make Disability Part of the Equality Conversation

Salesforce Marketing Cloud

As business leaders focus on how to attract and retain the best talent, they’d do well to consider the often untapped community of people with disabilities. Learn how Salesforce has designed workforce programs with the disability community in mind, and bring these ideas to your organization. Make communications accessible to all.

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Embrace Uncertainty and Change

Biznology

This leads us into a series of articles looking at the role for-profit companies have as stewards of responsible capitalism, what that means for them, their employees and the communities in which they do business and what the future holds. Please stay safe and look out for your families and your community.

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The Next Frontier in B2B Decision-Making: Navigating the Self-Directed B2B Buying Journey

SalesIntel

This shift towards self-directed buying represents a significant departure from the traditional B2B buyers’ journey, presenting both opportunities and obstacles for GTM teams. How to Adapt to the Self-Directed B2B Buyer’s Journey Lower barriers for buyers There are three ways you can lower barriers for B2B decision-makers.

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The Next Frontier in B2B Decision-Making: Navigating the Self-Directed B2B Buying Journey

SalesIntel

This shift towards self-directed buying represents a significant departure from the traditional B2B buyers’ journey, presenting both opportunities and obstacles for GTM teams. How to Adapt to the Self-Directed B2B Buyer’s Journey Lower barriers for buyers There are three ways you can lower barriers for B2B decision-makers.

Buy 52
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What are the Experts Saying About Influencer Marketing?

Onalytica B2B

1) Keep the barriers to entry low. A great way to keep the barriers low and create an appealing offer is to approach relevant influencers to contribute quotes to your branded content, as touched on by Ian Moyse , Cloud Influencer & UK Sales Director at Natterbox. Make it easy for the influencer to contribute and be themselves.

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Why DE&I is integral for your marketing strategy

SmartBrief - Marketing

As a starting point, we suggest conducting an audit of client-facing and audience-facing assets such as websites, presentation decks, and collateral. DE&I barriers and how to overcome them SmartBrief took a look at some major hurdles of DE&I strategy in a whitepaper in 2022, and these are some of the findings.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Challenges in the Modern Marketing Landscape While digital marketing offers numerous benefits and advantages, it also presents its own set of challenges.