MarketMuse

FEBRUARY 10, 2020

However, what many content strategists fail to see is that these factors don’t necessarily equate to dollars. Putting up content purely for the sake of drawing in viewers can be detrimental, both to their rankings [.]. The post Is Bad Content Costing Your Company? appeared first on MarketMuse.

Cost 53

Cost Paid Search Agency Companies Content 53

Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue? blogs (65%).

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

Digital B2B Marketing

JUNE 12, 2013

Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. Your content doesn’t tell people how to buy from you or why they should buy from you. Embrace the Bad Leads.

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Leads 100

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. When your content contains statements of painfully obvious facts, it’s not.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

Webbiquity

MARCH 26, 2024

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). What’s more, we are all awash in content. There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. It’s not our fault.

Newsletter 170

Newsletter Blogger PR Paper 170

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. In this week’s episode.

Paid Search Agency 76

Paid Search Agency Ads Content Marketing Content 76

Convince & Convert

FEBRUARY 21, 2024

But, it’s important to include the good with the bad. Bad Info You probably shouldn’t listen to ChatGPT above your doctor yet. Does your company have a process in place to check against bad info in all internal and external communications. Poor Content Don’t let ChatGPT do your homework for you.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Cortex

APRIL 19, 2019

Most people are more attracted to visual content , and others prefer text. Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different.

Content 75

Content Twitter Facebook 75

Zoominfo

MARCH 24, 2021

Wait, are they working with bad data? For businesses, that bad data can negatively affect revenue growth. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Let’s take a closer look.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Most of it sucks.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

The Forward Observer

MARCH 8, 2024

Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

JANUARY 25, 2023

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. But what is the cost of all this bad content? According to eConsultancy , bad content costs B2B companies $50 billion.

Cost 204

Cost Content Marketing Content Paid Search Agency 204

Content Marketing Institute

MARCH 20, 2024

When a standard edit isn’t enough, try one of these two approaches to save bad content. The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good.

Content 92

Content Companies 92

KoMarketing Associates

AUGUST 20, 2020

Marketers have also been able to provide relevant content for their customers (37%) and measure campaign effectiveness (35%) with this information. Bad Data and Its Impact on Marketing. In fact, previous research indicates that bad data has cost marketers in terms of revenue and productivity.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year. What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Salesforce Marketing Cloud

MARCH 20, 2024

The bad : Because this data is collected from such a broad array of diverse sources, it can lack the specificity to be truly useful in particular situations such as legal, healthcare or finance. The bad: Scraped data may include copyrighted or trademarked material. The good: The biggest upside is relevance.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Webbiquity

NOVEMBER 23, 2021

Do you have quality content that makes your visitors engaged? Using the right keywords enables Google to rank your content on the basis of relevance to the searches users carry out online. Aligning your content with the keywords your audience is using requires research and careful planning. How simple is your site to navigate?

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Marketing Insider Group

JULY 7, 2021

It’s a nuanced and digital world out there when it comes to marketing, and for brands to succeed they need to be smart, genuine, and consistent with the content they produce and the way they leverage it to get results. There was a time (ah, the 2000s) when you could jam a ton of keywords into your content and expect results.

PR 326

PR SEO Lead Scoring Lead Ranking 326

The Point

JANUARY 27, 2022

Pilot campaigns are modest in scope, and they cause companies to dabble in ABM without the lead time, personalized content, technology, research, data, and other key investments that a more thought-out strategy merits. Why an #ABM Pilot Campaign Might Be a Bad Idea Click To Tweet. ABM is a long-term proposition.

Account Based Marketing 204

Account Based Marketing ABM Campaigns Demand Generation Agencies 204

Ahrefs

MARCH 25, 2024

Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content does is shuffle common knowledge around, then I have bad … Read more › Very few blog posts create new information.

Curation 74

Curation Content Marketing Websites SEO 74

Marketing Insider Group

MARCH 29, 2023

When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Content is a powerful way for brands to tell stories that convey the meaning behind what they do. Businesses can accomplish the same with empathetic content and brand storytelling. Before long, Ted was beloved.

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231

Marketing Insider Group

DECEMBER 18, 2023

Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. On the one hand, AI tools are making poorly-made or generic content redundant and irrelevant. This kind of user-oriented content enhances the customer experience. Let’s explain how that’s possible.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Your online content has to convince Joe that he needs you first and foremost. Share this on Technorati.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. We love this example from the Content Marketing Institute. It’s the overuse and misuse of keywords in your content.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

DivvyHQ

MAY 5, 2016

In the early days of DivvyHQ, we were always a little dumbstruck when large, enterprise companies walked through our virtual front door in the throws of major organizational change, and looking for a content planning and collaboration platform. Breaking Down the Bad. The videos were almost identical. Plenty of other tools exist now.

Enterprise Management 40

Enterprise Management Paid Search Agency Work Management Budget Programs 40

DivvyHQ

AUGUST 21, 2023

Another bad content idea just crossed your desk. When you have clearly communicated your content strategy, and your team understands your audiences and goals, you'll likely see a steep decline in the number of bad ideas in your ideas repository. You don't have a content ideas repository?

Content 82

Content Marketing & Strategy Buyer Personas Psychographics 82

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? You’ve developed content that encourages them to convert. It depends. Are you getting the results you want?

Marketing AI 135

Marketing AI Paid Content Paid Search Agency Automation 135

Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. First, the bad news. OK, we don’t think generative AI is all bad: there are certainly efficiencies to be gained by letting AI do the boring bits — and we all need to get smart about using them or we’re doing whoever pays our bills a disservice.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Go Beyond SEO

SEPTEMBER 27, 2021

But had this bad (although fake) review been on Google, it would have been easier for her to recognize that we were not the offending company. Here’s a short list of violations that can be grounds for removal: Spam and fake content. Content should be related to the specific location being reviewed. Restricted content.

Business 157

Business CAN-SPAM Verticals Google 157

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. Another great way to create an environment of empowerment is to encourage them to let you know when a content series or content type just isn’t working and to provide them the ability to kill it.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Content Marketing Institute

MAY 23, 2022

Most content marketers have unpublished content languishing on their servers. Learn how to take once “bad” content and turn it into good. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Continue reading →

Content 133

Content Content Marketing Paid Search Agency Companies 133

seo.co

MARCH 7, 2023

Pursuing a bad strategy If you use a bad strategy, like posting external links without direction or stuffing your content full of keywords , you aren’t going to a significant drop in search engine rankings because you’re already at the bottom. You have some ground to lose, but you’re still not ranking especially well.

SEO 110

SEO Campaigns Burn Rate Advertising Agencies 110

DealSignal

AUGUST 3, 2023

Table of Contents [Open] [Close] The Impact of Ineffective B2B Data Quality B2B Data and Email Marketing Do You Have High-Quality B2B Data? This audience will be much more interested in your messages, and with a bit of good content, reply to them or click links in them. Why Are Marketers Afraid To Run New Email Marketing Campaigns?

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. Content is organized into user-created boards called “subreddits,” which focus on particular topics. What is Reddit?

Mobile Advertising 84

Mobile Advertising Social Media Aggregators Communities 84