Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Media 111

Media Advertising Agencies Paid Search Agency Forrester 111

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Industrial Marketer

JANUARY 20, 2023

If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. According to a Forrester report, 55% of B2B buyers completed their purchases online. B2B buyers are no different.

Features 59

Features Optimization Marketing Websites B2B 59

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. Get the Report. Get the Report. Wait … there’s more!

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. A Forrester WAVE matrix of leading vendors is one. B2B reactivation is different from its B2C counterpart as a communication strategy. Your marketing automation reports must be extensive and comprehensive. Many factors influence intent.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Sprout Social

JANUARY 23, 2023

Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. In 2023, 77% of consumers report being more likely to increase their spending with brands they feel connected to. That number is up from 57% in 2018.

Planning 127

Planning Ad Building Marketing Budget Budget Programs 127

Martech

APRIL 25, 2022

Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. More B2B marketers are adopting account-based marketing than ever before. Why we care.

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. “That’s something we saw front and center in the B2C world. This isn’t new. Click here to download!

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Cultural difference? Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

B2B Marketing Directions

AUGUST 11, 2019

Recently, it's become popular to downplay the differences between B2B and B2C marketing. But have all the meaningful differences between B2B and B2C marketing really disappeared? For this research, Forrester surveyed 552 B2B and B2C marketers (manager level and above) representing a wide range of industries and company sizes.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Not ready to dive into the full report? Top Three Video for Sales Takeaways from the Report.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Download the Report.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . Hub S pot reports that 60% of prospective buyers want to connect with someone in sales during the consideration stage. . Other companies believe consideration matches the evaluation stage.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Porch Group Media

SEPTEMBER 9, 2020

In fact, respondents reported that almost 32% of work has shifted from external agencies to in-house teams and this trend is only expected to grow. According to Gartner’s report, in 2020, technology spend will account for the largest proportion of marketing budgets when compared with media, agencies and in-house labor. Read more here.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. 62% of people report increased interest in a product after viewing a related Facebook video. 39% of people report increased interest in a brand or product after viewing it in an Instagram story. 73% of businesses report acquiring new customers from an Instagram Story.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Not ready to dive into the full report?

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Top Rank Marketing

MARCH 18, 2024

As a result, Wall Street Journal reported that publishers expect to lose “between 20% and 40% of their Google-generated traffic” in a post-SGE landscape. Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize. Other publishers and SEO experts are less concerned.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Biznology

JANUARY 16, 2017

I called Apple’s customer service to report an issue I had with one of their certified Apple repair retailers. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Remember those data silos I mentioned before? with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Square 2 Marketing

NOVEMBER 14, 2019

B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. Demand Gen Report ). Demand Gen Report ).

Lead Nurturing 50

Lead Nurturing Leads Lead Marketing Qualified Leads 50

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Versium

NOVEMBER 6, 2018

Versium’s own Chris Matty was featured in a recent Forrester report on humanizing B2B marketing. The punch line: Empathy is the key to humanizing marketing, for both B2B and B2C customers, and it’s essential. We are not “targets” or “behavioral profiles” and nor are our customers.” Contact us to see how Versium can help.

Forrester 40

Forrester Ideal Customer Profiles Profiling Contact Marketing 40

DemandBase

NOVEMBER 20, 2019

The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM. The Next Chapter. Now on to the topic of the blog and my decision to step aside from the CEO role.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. According to Salesforce ’s “Global State of Marketing Report,” B2B marketers’ top challenge was the ineffective use of tools and technologies.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Sana Commerce

MARCH 4, 2022

Silicon Valley Bank reports that online sales in the US reached $200 billion in 2021 , which represents 18% of all retail sales. McKinsey & Company research finds that 94% of B2B decision-makers report that the omnichannel sales model is as effective or more effective than their previous models. That’s a 10% jump from 2012.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112