Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Think about Slack, Calendly, and Zoom.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on. I propose the same is true in business. What does this mean ?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). So how can you be a business that people know, like, and trust? You can even benefit your entire industry. That’s when they’ll start to do business with you.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

ClearVoice

FEBRUARY 8, 2021

In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation. What is a product description? Product descriptions commonly include… Physical product details and features.

Product 119

Product Ad Frequency Fulfillment Top of Funnel 119

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Get a Demo Examples of Brand Storytelling 1. What Is Brand Storytelling? Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Native content in industry publications.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Webbiquity

FEBRUARY 22, 2022

For example: Always-on influencer campaigns are more effective than one-off efforts. Budget isn’t the most important factor (unlike the B2C world). Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. In 2016, they were focused on high-volume, low-cost leads.

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. The B2B aspect means the marketing strategy targets other businesses rather than individual consumers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Social proof can help create trust and boost your business growth in 2022. They’ll recommend you because they honestly believe you are the best business for the job. Use it to both provide support and industry insight.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Outreach

AUGUST 2, 2021

Industry experts often discuss customer experience in the context of B2C businesses, but it’s equally relevant in B2B. Amazon is a great example of a company that found great success in their customer-first approach for B2C ecommerce, and then applied these learnings to their B2B cloud offerings.

Business 105

Business eCommerce Amazon B2B Sales 105

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Although this psychology applies to personalization as a whole, there are still quite a few differences between B2C and B2B shopping behaviors.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Identify content gaps.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Golden Spiral

DECEMBER 18, 2020

Every marketing department — whether you work in B2B or B2C — needs to: sell the brand in order to. sell the product. Without the establishment of trust and reputation, selling a product—especially in a competitive marketplace—is difficult. 21% of product marketers never have any interaction with their customers.

Paid Search Agency 62

Paid Search Agency Planning Product Companies 62

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce in the B2B sector is a multifaceted ecosystem where businesses interact, collaborate, and transact online.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). So how can you be a business that people know, like, and trust? You can even benefit your entire industry. Treat them like real people, not like a business or an account.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. What makes the products or services you offer special? Social Media.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. It’s important to take note of the seasonal shifts that affect your business.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

NetLine

JULY 5, 2023

To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. Going back to the baby example, Google found that around 40% of baby product purchases are made by households without children.

Intent 98

Intent Work Management Marketing Management Business 98

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Topics covered in SaaS content are often technical.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Golden Spiral

MAY 9, 2019

Every marketing department — whether you work in B2B or B2C — needs to: sell the brand in order to. sell the product. Without the establishment of trust and reputation, selling a product — especially in a competitive marketplace — is difficult. But how do you market a company differently than you market a product?

Paid Search Agency 85

Paid Search Agency Product Planning Companies 85

Webbiquity

MARCH 17, 2020

Ever since factory automation became commonplace, other business functions have embraced it as well. Automation has become standard practice in B2C ecommerce. The process of winning a B2C customer can be extremely simple. You show them the product on offer, attract them to your website with a great price, and make the sale.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Optimize Your Layout.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

SEPTEMBER 20, 2023

According to Statista, as new AI tools and technologies in marketing are developed at a more rapid pace, its market value in the industry will reach $107B —nearly quadruple its current value. According to salesforce, more than 80% of consumers in both spaces say being treated like a person, not a number, is critical to winning their business.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Marketing Insider Group

MAY 17, 2023

If you want to know what works best, you should look to successful digital marketing examples. Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. Other unique digital marketing techniques can be successful, depending on your industry and business.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

SmartBug Media

MAY 12, 2021

However, a B2B website UX comes with its own set of best practices distinct from a B2C website. After all, the way you market to a business differs from the way you market to a consumer. Seeing the word from others who have engaged with your business provides proof of trustworthiness and helps persuade future visitors.

Examples 64

Examples B2B Mobile Marketing Click Rate 64

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Trade Press Services

OCTOBER 2, 2023

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52