B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing.

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B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. The answer, unfortunately, is not yet clear. My point isn’t to say that tracking is always a good thing.

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B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. The answer, unfortunately, is not yet clear. My point isn’t to say that tracking is always a good thing.

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B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Paul Conley: The seasons, they go round and round. “My That is no longer true.”.

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B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” But doesn’t Sutherland’s oh-so personal reaction to the protestors prove the opposite, and that the dangers of being personal outweigh the benefits?

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B2B Memes

NOVEMBER 15, 2011

” Back in August, I did an informal study of one B2B publisher’s editorial use of Twitter, and found that most tweets tended to be promotional (linking to in-house sources) rather than curatorial (linking elsewhere) or conversational (engaging with users). Related posts: Do B2B Editors Get Twitter?

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B2B Memes

DECEMBER 16, 2010

If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. But are B2B brands ready for tough questions? Rather, I mean any relevant question that might make someone uncomfortable, whether the person posing the question, the person answering it, or both.

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B2B Memes

NOVEMBER 24, 2011

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational.

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B2B Memes

SEPTEMBER 15, 2011

And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Related posts: Be Yourself.

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B2B Memes

SEPTEMBER 9, 2010

While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

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B2B Memes

APRIL 26, 2012

I’m old-fashioned, and I think the telephone is still the first tool of the trade if you can’t do a personal interview. E-mail is too easily ignored; a person on the phone is harder to put off.”. Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. All of these tools are useful.

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B2B Memes

NOVEMBER 1, 2011

Compared to my usual work, whatever you think of it, this month’s posts will be: More personally revealing, less socially useful. Related posts: Do Personal Passions Make You a Better B2B Blogger? Suggestive rather than definitive. Based on what I remember rather than what I research. Well, there you have it.

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B2B Memes

JULY 13, 2010

For anyone trained in B2B journalism, the terms in the above list (and the remaining 86 in Shirk’s list) are obvious no-nos. Many B2B editors cut their teeth rewriting press releases for their publication’s product and services section. Their first lesson was almost always to remove any form of endorsement language.

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B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

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B2B Memes

JANUARY 10, 2011

As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. In a market with only three or four voices, only a crazy person would spend the money to become great.”

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B2B Memes

JUNE 2, 2010

Personally, I don’t need convincing. But though Legrand’s argument makes perfect sense to me, I wonder if it’s a realistic prescription for most current B2B journalists. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory.

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B2B Memes

JUNE 30, 2011

Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts. They want their employees to be personal and authentic on Twitter—just not too personal or authentic. I.e., a stiff.

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B2B Memes

JULY 22, 2011

That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. When the Washington Post columnist wrote that branding is ruining journalism , he set off a barrage of rejoinders from personal-branding advocates, most notably and prolifically Steve Buttry. I don’t think so.

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B2B Memes

JUNE 24, 2010

You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Tags: Personal Branding freelancing personal branding. Now, though, you’ve had a tempting job offer you’d be crazy not to take, so you do.

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B2B Memes

OCTOBER 8, 2011

Even then, it seems, Steve was a private person, not even submitting his photo for the freshman directory. As he snapped it open, he explained that it was a personal computer, an Osborne 1. It was he who made computers personal. If you were to poll Reedies from that era, how many could honestly say they remember Steve?

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B2B Memes

NOVEMBER 8, 2010

As editorial director of a B2B publisher, both before and after the advent of the Web, I often dealt with unauthorized use of our content. What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site.

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B2B Memes

OCTOBER 19, 2010

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. Realistically, the average editor is probably the last person you would want to sell advertising.

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B2B Memes

NOVEMBER 22, 2011

The personal over the corporate. But what differentiates them is where they place their emphasis. Though not the only ones, the following six new-media preferences are to my mind the most significant: Dialogue over monologue. Collaboration over control. The open over the closed. The transparent over the opaque. The process over the product.

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B2B Memes

OCTOBER 6, 2011

The way forward for journalists is not commodity content but uniquely personal content. That doesn’t mean journalism shouldn’t be conversational or personal. As Harbert argues, what gives the journalist’s work true value is the human, personal perspective. You can already see this direction developing in the field.

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B2B Memes

AUGUST 12, 2011

I needed to tweet, retweet and reply with determination and personality.”. After reading Owens’s post, I wondered how many B2B editors have experienced such a moment of Twitter enlightenment. They will tend to be more personal in nature than links and thus more conversational. Conversational.

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B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Typically, when speaking to people in person, I refer to myself as a “brand reporter” rather than a brand journalist.

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B2B Memes

DECEMBER 10, 2010

As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good. In that statement, the writer discloses potential conflicts of interest and how he or she deals with them. Gahran recommends this approach to others.

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B2B Memes

NOVEMBER 26, 2011

But given that, as discussed in yesterday’s post , new media favors the personal, individuals should find the transition easier. Personal vs. Corporate: Six New-Media Principles, No. For legacy corporations, acceptance of openness is difficult. Media businesses may fear open systems, but individual journalists shouldn’t.

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B2B Memes

OCTOBER 19, 2012

Its content is atomized, aggregated, and personalized. Though B2B publishers will not simply want to copy those strategies, they should pay them close attention. First, B2B publications today still rely far too heavily on articles. But it’s still what too many B2B editors and journalists want to give them. Here’s why.

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B2B Memes

JULY 20, 2011

Though I’m no expert on Borders, I draw this conclusion from a memorable personal experience. Gary Vee’s Three Ps: Passion, Personal Branding, and Patience. What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion.

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B2B Memes

MAY 15, 2012

Personal vs. Corporate: Six New-Media Principles, No. My hectic schedule and a deplorable lack of ambition will probably limit my own efforts at live coverage, but I hope to manage at least an occasional tweet. Related posts: Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction.

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B2B Memes

MAY 4, 2012

Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means. But the biggest problem in the fight against it is the term itself.

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B2B Memes

DECEMBER 1, 2011

Making Paying for Content More Personal. The longer traditional media thinks in terms of how they can make their customers do things, the closer they are to extinction. Related posts: Information Also Wants to Be Expensive. Publishers and the iPad: No Future in Control.

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B2B Memes

DECEMBER 1, 2010

In other words, it matters who puts the content together, and what personal insight they add to it. Their value to me is not in the news or issues that they cover, but the way they cover them, their unique, personal perspectives. The greater value comes from the creators of the content, not the content itself.

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B2B Memes

NOVEMBER 27, 2011

Related posts: Personal vs. Corporate: Six New-Media Principles, No. To work, transparency must be a committed, conscious choice. But it’s something of a Hobson’s choice. In the new-media era, there’s no long-term alternative to transparency. New Ethics for New Media? The FTC and Press Junkets.

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B2B Memes

JUNE 18, 2012

The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? It’s simply the output of an aggregation serf. If the answer is yes, chances are good you will add value in passing it along.

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B2B Memes

NOVEMBER 2, 2011

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. I have other editorial fish to fry.). I tend to think of social media as being essentially collaborative in nature and as producing a collective benefit.

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