B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

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Press Social Media Relevance Media 52

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. Start with soul searching What is your why? Microsoft).

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

SalesIntel

JANUARY 30, 2024

Establishing direct communication with CEOs and other B2B decision-makers is crucial for forging meaningful connections and driving success. In this blog, we will explore five effective ways to uncover the elusive contact details of key executives, starting with utilizing sales intelligence tools and relying on the ever-reliable Google.

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Contacts Press B2B Outreach 52

Webbiquity

AUGUST 1, 2023

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Fresh Content Google loves fresh content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website. Here are 12 of the top directory sites to get listed on.

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Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

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SEO SERP Conversion Eye-Tracking 159

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Trade Press Services

SEPTEMBER 18, 2023

Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging.

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Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. New visual dashboard.

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Marketing Analytics Tools Top of Funnel Analytics Google 76

Kaon

AUGUST 16, 2017

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Kaon AR works on all Tango-enabled devices and personalizes the B2B marketing and sales experience.

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Press B2B Lead Ranking Trade Show 133

Kaon

MARCH 23, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0,

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Press Lead Ranking B2B Sales Google 150

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Personalization will be a key B2B marketing initiative in 2024. Staying ahead of the curve is crucial to success.

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Marketing AI Course B2B Thought Leadership Planning 130

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” Soon, the landscape of B2B sales will be split into those who can act upon their data to seize competitive advantages and those who can’t.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

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Paid Content Keywords Search Marketing Paid Search Agency 195

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

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Social Media B2B Thought Leadership Media B2B 75

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

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Work Management Paid Content B2B Marketing Trends 62

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. The founder of Front went big with content: “We ultimately had 3,000 people signing up for our beta (mostly B2B). That’s why they work. Cold outbound works—if done creatively.

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Ideal Customer Profiles CPO B2B Startups 112

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

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Marketing AI Social Media Social Marketing B2B Marketing 67

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert.

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Paid Content Distribution Cost Per Thousand Budget Programs 232

Trade Press Services

OCTOBER 2, 2023

B2B businesses can benefit from reviews as well. In fact, research shows that 92 percent of B2B decision-makers are more likely to make a purchase after reading a trusted review. Popular third-party review sites include Google Business, Yelp, Facebook, or niche platforms like Capterra , UpCity , G2 or Clutch.co.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Metadata

MARCH 1, 2022

While we’re excited about this news, we’re even more excited about the future and what we’re building for B2B marketers. But most B2B marketers don’t operate as engineers do. For the average B2B marketing team today, doing this requires many technical, mundane, and repetitive tasks. We let Google figure out the best route.

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B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. How to avoid it: There are many different types of content that B2B marketers create, and each type needs its own distribution plan. Consider pursuing a free certification such as Google Ads or Google Analytics.

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Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Bing Places is similar to Google, but for the Bing search engine. B2B & Local Directories. Claim Review Pages.

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B2B Marketing SEO B2B Paid Search Agency 166

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Something old, something new.

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Press Copywriting PR Content 52

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

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B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Heinz Marketing

APRIL 20, 2023

B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy. Finally, Transactional intent is in the Conversion stage, bottom of funnel, typically signals in B2B such as when the prospect signs a contract, puts in a purchase order, or places a deposit.

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Purchase Intent Top of Funnel Purchase Intent 59

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

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Marketing Management Link Building Software B2B Marketing 182

Metadata

NOVEMBER 6, 2023

You can thank B2B marketers for a good chunk of those searches. While there’s no denying that artificial intelligence (AI) is evolving quickly and manifesting in some rad ways, there’s also no denying that B2B marketers are paying very close attention. Their most pressing question right now: How will AI impact my job?

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Marketing AI Paid Content B2B Marketing B2B 52

Vision Edge Marketing

APRIL 5, 2022

In fact, high-quality content and relevant outbound and inbound links are the two most important signals used by Google to rank your website for search. . Ecosystem Influence: How much press coverage is your brand attracting? Gerri Knilans is president of Trade Press Services. In fact, 47 percent of buyers view?

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Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Trade Press Services

JANUARY 2, 2024

AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard have changed the way individuals and businesses operate and create. LinkedIn is still the quintessential B2B social media platform. Generative artificial intelligence (AI) is here to stay but has its limits.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Full Circle Insights

APRIL 5, 2022

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting. Microsoft Advertising is the second-most-popular advertising network after Google Ads. SAN MATEO, Calif.,

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Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

Launch Marketing

JUNE 9, 2021

Your B2B website is one of, if not the most, important aspect of your company. Google Analytics is the ideal place to collect and review your website metrics. It’s been a long time to ensure that websites are mobile responsive, but with the shifts in buyer behavior and Google indexing, being mobile-first is what matters most.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

Kaon

FEBRUARY 16, 2018

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. Now these experiences are available online via WebVR.

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Lead Ranking Press Product B2B Sales 113

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. billion in 2016 to $16.4 billion in 2022.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Martech

DECEMBER 19, 2023

Carmen Simon Publisher: McGraw Hill The central focus of Dr. Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Yeah, that was fun.

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Paid Search Agency Classified Ads Advertising Agencies Work Management 117

Lead Forensics

APRIL 3, 2024

This comes down to understanding who your target audience is and what their most pressing questions and problems are. Google, Facebook, or whichever platform you use, will then know exactly how many people converted from which particular ad. The post Making Lead Magnets That Work For B2B Marketers appeared first on Lead Forensics.

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