sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Contently

MAY 7, 2021

LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. Then you compose the article like you would any other LinkedIn Pulse post, press publish, share it from your company page, and—voila!—you’re you’re done. I’ll take it!

Linkedin 144

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 144

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B Thought Leadership 92

B2B Thought Leadership Transparency Thought Leadership Marketo 92

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Launch Marketing

OCTOBER 18, 2023

This can be a negative signal to Google or other search engines that you are trying too hard. For example, “B2B Marketing Strategy | Launch Marketing”. Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

ANNUITAS

NOVEMBER 16, 2020

So it is my pleasure to introduce to you six in-house experts who will be regularly posting on the ANNUITAS blog moving forward — sharing their thoughts on the most pressing practices and challenges we face in demand marketing. Expertise: Demand marketing growth and leadership. See Jenny’s posts. See Lauren’s posts.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Keyword research.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

KoMarketing Associates

JULY 11, 2013

It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates. Prospective buyers have greater access and ability through social media to research a B2B vendor. Third party bylines, mentions, and press coverage. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

MARCH 24, 2015

While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Can you immediately tie those into the core metrics of the business? Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MAY 10, 2024

95% of B2B buying decisions are directly influenced by content. Some of our favorites include: WordPress Hubspot Google Analytics Semrush Slack Smartsheets , Monday , etc. Equipping your sales team with high-quality content gives them the tools they need to connect with prospects at every stage of the buyer’s journey.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. We strongly recommend you go check it out! 2. Sales Hacker. The SalesPOP!

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. What Does This Mean for My B2B Marketing Strategy?

Link Building 120

Link Building PR SEO Ad Building 120

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. B2B Marketing Exchange. MarketingProfs B2B Forum. B2B marketing. Campaign management.

Conference 65

Conference Advertising Agencies Peer-to-peer B2B Marketing 65

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

nDash

NOVEMBER 30, 2020

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. I use the blog posts, articles, press releases, whitepapers that I create, to help clients achieve just that.”. Leadership and management . Area of expertise: .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Marketing Insider Group

OCTOBER 2, 2020

Instead of just sharing each of these, I thought I would summarize them here in a quick post. 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. Enjoy these top content marketing posts of the week!

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The Role of Social Media. Look Before You Leap.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hinge Marketing

JUNE 25, 2020

In most B2B and professional services situations you will not only be interested in the individuals you will be engaging with, but also their firm. In most professional services and B2B situations, you’ll want to explore all three levels of research described above. Leadership and organizational units. Press coverage.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Chris Koch

OCTOBER 22, 2010

We should care more about lead management automation in B2B marketing. Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. And finally, the trade press and general business media are dying. No, there’s something bigger going on here. What do you think?

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. We strongly recommend you go check it out! The SalesPOP!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. Forget Facebook, Twitter and Google+.

Social Media 100

Social Media Media Merchandising B2B 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. What is thought leadership you ask?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

EMagine B2B Blog

SEPTEMBER 3, 2013

The simple answer is that ALL social media environments can be successful for B2B. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B. It’s important to have a goal for each in mind, and a specific strategy which is well-thought out, and tactics behind it to work towards that goal.

Social Media 40

Social Media Media Ideal Customer Profiles B2B Thought Leadership 40

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

JANUARY 17, 2018

B2B Growth Show. Make It Happen Mondays -- B2B Sales with John Barrows. The next time you’re walking the dog, commuting, exercising, cleaning, or doing any other task that doesn’t require mental energy, pop in your earbuds, press “Play,” and learn from sales leaders and experts. B2B Growth Show. Best Sales Podcasts.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Heinz Marketing

AUGUST 5, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Today is absolutely no different.

Top of Funnel 67

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 67

Heinz Marketing

FEBRUARY 24, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. We continue to be very humbled by the listenership we get across the B2B sales and marketing world.

Top of Funnel 65

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 65

Contently

OCTOBER 17, 2016

More importantly, the interest graph in content marketing took an upswing that’s only been matched by people Googling “American move to Canada or maybe France?” At Contently, we work with a lot of brands in conservative or technical industries, such as finance, insurance, healthcare, and B2B technology. Case studies!

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Hubspot

JANUARY 7, 2018

We've talked a lot about this one, and it came up in some of the major press events of 2017. It's a bit nostalgic of the Google Clips photo technology announced last fall, which boasts allowing users to spend more time in the moment, rather than taking the perfect picture, with similar recognition technology. Artificial Intelligence.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

Webbiquity

NOVEMBER 23, 2010

Back then, I thought he was kind of a jerk quite frankly. Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Post on Google Buzz. It happens. Real people.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100