B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

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B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

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B2B Memes

JULY 15, 2011

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. But they might just save your business.

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B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing.

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B2B Memes

SEPTEMBER 9, 2010

While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

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B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. I love that!

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B2B Memes

JANUARY 27, 2011

Likewise, commodity content is essential to publishing, especially B2B publishing and content marketing. Yes, there are unique and exciting developments to cover in any B2B industry, but most B2B media are built on a platform of commodity content. Far from it. Their output is essential to modern life.

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B2B Memes

MAY 13, 2010

As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. The significance of this development will depend on its implementation, but it has the potential to set off a huge shift in the way B2B publishers operate.

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B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. Can Printcasting Print-on-Demand Work for B2B? I’m sure it’s true. I’m also sure it’s not very meaningful. Gimmicks and the Decline of Print.

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B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Paul Conley: The seasons, they go round and round. “My Crush It! ,

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B2B Memes

DECEMBER 16, 2010

If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. But are B2B brands ready for tough questions? Asking tough questions is the journalistic equivalent of due diligence in business. As I’ve worried before , maybe not.

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B2B Memes

OCTOBER 4, 2010

He points out that, as has been noted on B2B Memes before , traditional publishers want to play the content marketing game as well. His example is News International , which hopes to enhance its traditional publishing business with “a stronger commercial relationship with readers.”. In other words, the brand journalism trend is real.

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B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. I’m not sure traditional publishing businesses have any choice, though.

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B2B Memes

MARCH 12, 2010

B2B magazines probably have a higher percentage of commodity content than other types of publications. That’s partly due to the prevalence of service journalism in B2B. But from a business standpoint, it has its merits. But it has more to do with the influence of advertisers.

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B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. Until traditional B2B publishers accept and adapt to this reality, they will remain stuck in the past. CJR: Huge culture gap between print and online. Reality, of course, is brutally different.

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B2B Memes

JUNE 13, 2011

As any editor who’s somehow crept into the upper echelons of B2B publication management will know, the language of accounting and spreadsheets rules most boardroom discussions. Too many executives accept this distinction as the smart way to protect their business. Sales is a profit center , editorial is a cost center.

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B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. My point is not to disparage editorial codes of ethics.

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B2B Memes

DECEMBER 8, 2010

Especially B2B publishers (why do you think they call it “controlled circulation&# ?). Of course, daddy figures have a downside: if you want complete control, you probably shouldn’t do business with them. Magazine publishers love it. Or at least they love it until someone else has it. Then it’s evil. Not necessarily.

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B2B Memes

MARCH 9, 2011

For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. Too much giving and you’re out of business; too much selling and you’re out of friends. The path to monetization is full of perils, and inevitably changes your relationship with your audience.

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B2B Memes

JUNE 2, 2010

The only exception he admits is any journalist who plans to quit the business before 2020. But though Legrand’s argument makes perfect sense to me, I wonder if it’s a realistic prescription for most current B2B journalists. Personally, I don’t need convincing. Why should we expect less of journalists who work online?

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B2B Memes

JULY 18, 2011

Though its default design is overly busy for my taste, its many options allow CSS wizards to transform it dramatically. Sharedaddy to allow readers to share B2B Memes stories more easily. So for the rest of you, my apologies as I leap into a boring but mandatory explanation of this redesign. Again, this feature was overdue.

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B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. After reading Owens’s post, I wondered how many B2B editors have experienced such a moment of Twitter enlightenment. I found seven who met this standard.

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B2B Memes

JUNE 18, 2012

I think most rational people would agree with him that many Huffington Post or Business Insider stories are really just rewrites. Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it. Perhaps not so clear is how to add value. But short of that extreme, there’s plenty of disagreement.

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B2B Memes

OCTOBER 19, 2012

I would add that these issues are particularly important for business-to-business journalism. Though B2B publishers will not simply want to copy those strategies, they should pay them close attention. First, B2B publications today still rely far too heavily on articles. What B2B Can Learn from Jeff Jarvis, Part 3.

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B2B Memes

DECEMBER 7, 2011

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. ” As I’ve suggested before , the purpose of the editorial wall isn’t just to keep the business side out of editorial.

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B2B Memes

OCTOBER 9, 2012

Alan Mutter puts it plainly : “Publishers today are struggling to pivot to a new business model that they call ‘digital first’—whatever that means—while managing through the seemingly relentless decline of their existing one. That, of course is easier said than done. That is, they employed a print-first strategy.

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B2B Memes

OCTOBER 9, 2012

Alan Mutter puts it plainly : “Publishers today are struggling to pivot to a new business model that they call ‘digital first’—whatever that means—while managing through the seemingly relentless decline of their existing one. That, of course is easier said than done. That is, they employed a print-first strategy.

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B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. It does business enabled by digital channels. By their standards, only nine of the Fortune 500 corporations are highly digital.

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B2B Memes

JULY 6, 2011

Even when editorial board members start out as enthusiastic participants, they may well start to lose interest or become too busy to offer meaningful help. Even the most objective board members will have blind spots, particularly when their business interests are involved. Beware editorial board disenchantment.

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B2B Memes

MARCH 2, 2011

Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

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B2B Memes

JULY 20, 2011

What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion. As long as people have the passion for books and the reading experience that I encountered in that Borders manager, the book business may evolve, but it will not fail.

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B2B Memes

FEBRUARY 21, 2011

Back in the days when I covered the bookstore business for Publishers Weekly , Borders was perceived as an evil juggernaut that was going to destroy independent bookstores. Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit.

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B2B Memes

DECEMBER 15, 2011

But with a background at the Boston Herald and the Boston Business Journal , Noyes clearly is—or was—a journalist. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism.

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B2B Memes

NOVEMBER 26, 2011

Media businesses may fear open systems, but individual journalists shouldn’t. Similarly, while restrictive paywalls may increase revenues for some publications, editors will often find more value to their reputations and careers in having their content accessible to all. Openness is their future.

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B2B Memes

NOVEMBER 9, 2011

Our traditional mass-market culture and ways of doing business are built around serving the mass, the normal. Though the title of Seth Godin’s latest book is We Are All Weird , its premise is that most of us don’t realize or admit it.

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B2B Memes

AUGUST 10, 2012

In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda. FORBES certainly has a voice. AdVoice is organic to our experience, not an add on.

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B2B Memes

AUGUST 10, 2012

In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda. FORBES certainly has a voice. AdVoice is organic to our experience, not an add on.

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