B2B Memes

MAY 2, 2012

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. a consulting firm serving B2B publishers.

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B2B Memes

DECEMBER 6, 2011

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.”

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B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. We always found that our publications were generally liked the best and read the most frequently. Can Printcasting Print-on-Demand Work for B2B?

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B2B Memes

APRIL 20, 2012

I’ve been reading the autobiography of the late novelist Mark Harris , Best Father Ever Invented. Related posts: Is B2B Ready for Corporate Journalism? .” There’s nothing particularly new or revolutionary about this sentiment, and I might have let it pass if not for something I came across last night.

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B2B Memes

DECEMBER 16, 2010

If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. Not all journalists can claim that talent, but the best can, and it’s what makes journalism shine. But are B2B brands ready for tough questions? As I’ve worried before , maybe not.

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B2B Memes

JULY 13, 2010

For anyone trained in B2B journalism, the terms in the above list (and the remaining 86 in Shirk’s list) are obvious no-nos. Many B2B editors cut their teeth rewriting press releases for their publication’s product and services section. Here are the top 12 offenders: leader. innovative. award winning.

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B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

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B2B Memes

MARCH 12, 2010

The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. B2B magazines probably have a higher percentage of commodity content than other types of publications. That’s partly due to the prevalence of service journalism in B2B.

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B2B Memes

SEPTEMBER 9, 2010

While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

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B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. However: be your own best reader. Related posts: Can Printcasting Print-on-Demand Work for B2B? but you don’t need it. But it helps.

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B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. However: be your own best reader. Related posts: Can Printcasting Print-on-Demand Work for B2B? but you don’t need it. But it helps.

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B2B Memes

APRIL 13, 2011

The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. Except perhaps among library scientists, they were never best sellers, but neither were they distasteful.

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B2B Memes

MAY 9, 2012

but rather Is this my best, most honest, and most personally true assessment of those facts? Is B2B Ready for Corporate Journalism? To succeed in a personal medium, you ultimately need a personal standard. The preeminent question to ask yourself now may not be Is this a professional and objective statement of the facts?

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B2B Memes

NOVEMBER 8, 2010

As editorial director of a B2B publisher, both before and after the advent of the Web, I often dealt with unauthorized use of our content. The best strategy for dealing with copying is to accept that it will happen and stay ahead of everyone else by continuing to put out valuable and unique content.

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B2B Memes

OCTOBER 19, 2012

Though B2B publishers will not simply want to copy those strategies, they should pay them close attention. First, B2B publications today still rely far too heavily on articles. But it’s still what too many B2B editors and journalists want to give them. What B2B Publishers Don’t Get: You Can’t Own the Conversation.

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B2B Memes

AUGUST 12, 2011

After reading Owens’s post, I wondered how many B2B editors have experienced such a moment of Twitter enlightenment. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. Editors Need to Think Like Marketers.

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B2B Memes

JULY 16, 2013

If it puts an end to the conversation, that’s probably for the best. So the next time someone uses the term in conversation with you, don’t let it pass unremarked. Ask for a definition. Related posts: Journalists as Buzzword Killers. New Editorial Rules Nod to Content Marketing. Treat Your Readers As Your Peers.

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B2B Memes

MAY 31, 2012

Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” ” The best strategy for bringing your content to the attention of your target readers, he suggests, is to make it clean, clear, and useful.

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B2B Memes

MARCH 19, 2010

A 2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). Here’s The Best and Worst Times to Post It.&#. She continued: Photo by MotleyPixel. Outside of weekends, Mondays were the worst days.

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B2B Memes

FEBRUARY 21, 2011

Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit. Sure, the best independents always outshone these chains, but both they and the chains did honorable duty. But that argument worked much better against the previous villain, Crown Books.

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B2B Memes

FEBRUARY 4, 2012

I wasn’t thrilled with any of the photos I took, despite the best efforts of my trusty, if graying, Nikon D70. (And we were all cursing the tall young man who was determined to watch the sunrise from the peak of the tallest and most picturesque dune.).

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B2B Memes

JULY 22, 2011

Replying to a journalism student who had written to ask how he had built his personal brand, Weingarten offered a scathing but eloquently funny response: “The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. I don’t think so. Related posts: Be Yourself.

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B2B Memes

JUNE 18, 2012

The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. I think most rational people would agree with him that many Huffington Post or Business Insider stories are really just rewrites.

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B2B Memes

MARCH 25, 2011

Used well, it can give information an appeal and interactivity that even the best prose cannot match. A good infographic combines the visual splendor of print with the accessibility and engagement of the Web. It encourages your readers to dwell on data they would otherwise skim over.

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B2B Memes

NOVEMBER 9, 2011

If you worry too much about how to use new media, or what platform is best, or how to make the most of it, you may never move forward. To use new media effectively, you have to be willing to look weird to a lot of people. Be Arbitrary. Pick a platform, set a goal for how to use it, and stick to your plan.

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B2B Memes

NOVEMBER 2, 2011

What started out in 1999 as a casual contest among 21 Bay Area writers has turned into a world-wide event that’s led to several best sellers and many thousands of novels that might never have otherwise been finished. Self-help tools for aspiring novelists predate social media, but none, to my knowledge, have had such widespread success.

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B2B Memes

JUNE 30, 2011

The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. So if you’re a lifestyle columnist who writes in a Scripps paper about your family, guess what? Mention your kids on your personal account and Scripps owns them.

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B2B Memes

NOVEMBER 21, 2011

” A useful reminder, perhaps, that the best aggregators improve the things they borrow. .” Shakespeare didn’t simply borrow, though: “Whatever he touched, he alchemized. His poetic and dramatic instincts could spin gold out of dross.”

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B2B Memes

JANUARY 24, 2011

Through editorial control, the best magazines found a way to blend their many constituent parts into a single, distinct voice. But for successful magazines, there has always always been a creative tension between this inherent diversity and a need to impose on it some form of unity.

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B2B Memes

MARCH 26, 2010

At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). For traditional editors thrown into the digital world, that’s a problem. Because much of what makes up the Web is a conversation, not publishing.

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B2B Memes

JUNE 7, 2011

But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. I know from many years of rescuing submissions for B2B publications that with enough work you can make almost anything publishable. Or would you like to write for B2B Memes? Avoid salvage operations.

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B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters.

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B2B Memes

SEPTEMBER 28, 2011

These filters are reinforced on a larger scale by devices like best-seller lists or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading. 5 Keys to Effective B2B Content.

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B2B Memes

NOVEMBER 30, 2011

The best comment I had this month essentially accused me —in a nice way—of idiocy. B2B Blog Posts of the Week: The Turkey in the Room. To be honest, my rules were more honored in the breach than the observance. If I had followed them religiously, I would not have met my goal. Good comments beget good posts.

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B2B Memes

JUNE 2, 2011

In it, Tinworth summarizes a point made by presenter Matt Wells of the Guardian : “Matt thinks that liveblogs are one of the best ways of covering stories that don’t have a clear beginning, middle and end. But they are not the only or necessarily the best way to help people understand the world.

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B2B Memes

JULY 14, 2010

In her interview with him last week on All Things D, Kara Swisher noted that while some see computational journalism as a “‘democratizing’ of the news, others are more concerned about relying on algorithms to determine the best coverage and the implications for a society guided by its own searches.”.

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