Sword and the Script | B2B

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 112

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Disclosure: LiveIntent is a Contently customer.). It gives us an opportunity to talk to publishers and brands, and connect with them on topics that are most relevant for them. Kerel Cooper is not your average SVP of Marketing.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. Define lead nurturing — and which leads you should nurture.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers. Customer-centricity lies at the core of every marketing endeavor. Be Data-Driven.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

NuSpark Consulting

SEPTEMBER 7, 2016

Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Here’s some food for thought. As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Customer Engagement 2016. The Empathetic Entrée.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. 7 “Rs&# for B2B Marketing Content Planning by Customer Think.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Social Media.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. Some B2B marketers have gone that. Here are three I think are worth emulating.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

thePoint

SEPTEMBER 10, 2019

Is clicking on an ad link in a newsletter considered a response? Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. You can find plenty of web sources by searching for “B2B buyer journey.”

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. 50 newsletter signups (potential leads).

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Newsletters. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. In the B2B sales process, the balance of power has shifted. Today, B2B buyers are 57% of the way through the purchasing decision before they talk to sales teams [ mycustomer ] – if they do at all. Thought leadership.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

Heinz Marketing

FEBRUARY 24, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We continue to be very humbled by the listenership we get across the B2B sales and marketing world. We’re featuring every week some of the best and brightest minds in B2B.

Top of Funnel 65

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 65

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. B2B marketers who blog get 67 percent more leads than those who don’t. You can easily customize your blog with plug-ins and themes. Configure your blog with a custom URL structure.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. I thought so.

Service 355

Service B2B Thought Leadership Business Newsletter 355

markempa

SEPTEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Make your shortlist. Give them a call.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

FEBRUARY 8, 2021

Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. It’s a long-term customer relationship. Quick Takeaways.

Paid Search Agency 322

Paid Search Agency Top of Funnel Content Marketing Companies 322

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter. But you only have a tiny budget.

Ad Building 327

Ad Building RSS Lead Ranking B2B Thought Leadership 327

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Well, as much as 67% more leads for B2B and as much as 88% more leads for B2C companies! How much more leads?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hinge Marketing

SEPTEMBER 25, 2019

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. What is a B2B Content Marketing Strategy?

Marketing & Strategy 98

Marketing & Strategy Webinar Metrics Marketing Strategy B2B Marketing 98

ClearVoice

SEPTEMBER 11, 2023

B2B content marketing has many moving parts. The Top 5 Challenges in B2B Content Marketing For Large Companies Content marketing is complex for large companies because it involves multiple internal departments. Managing Complex Sales Cycle A B2B SaaS content strategy must address the unique dynamics of B2B purchasing.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

ClearVoice

DECEMBER 15, 2020

Or is it smarter to publish less but provide more thought-provoking pieces? Newsletter segmentation. B2B content development. Newsletter frequency. Content marketers know the value of segmented newsletter lists — but it sometimes takes some convincing with decision-makers. These include: Meaningful content.

Content Marketing 59

Content Marketing Paid Search Agency B2B Thought Leadership Blast Campaigns 59

Content4Demand

MARCH 11, 2021

This three-part series discusses the content that serves you and your customers from top to bottom of the funnel. When we perform content audits for our clients, we often find that B2B organizations have a wealth of product content that works at the bottom of the funnel. E-Books & White Papers.

Top of Funnel 122

Top of Funnel Webinar Metrics B2B Thought Leadership Sales Qualified Leads 122

Hinge Marketing

SEPTEMBER 29, 2022

Your blog posts should focus mostly on challenges that your firm’s services can solve, though they can also be used to build thought leadership. If you publish a lot of high-quality content on similar topics, these highly motivated individuals will return again and again. Customer Relationship Management System.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146