Marketing Insider Group

APRIL 19, 2021

Those challenges include: Identifying their target customers. Explaining what their products and expertise can do for those customers. Selling those customers on how they can meet their customers’ needs better than a crowded pool of competitors. Quick Takeaways: Identify your customer segments. Image via Pixabay.

Startups 335

Startups B2B Marketing Buyer Personas Advertising Agencies 335

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Lead Magnet Examples for B2B Marketers.

Sales Qualified Leads 361

Sales Qualified Leads Lead Scoring Lead Ranking Leads 361

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. Twenty percent cited thought leadership, while 12 percent named ebooks and white papers.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 124

B2B Marketing B2B Planning B2B Thought Leadership 124

Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. White Papers/Executive Guides . Let’s see if we can fix some of those shortfalls.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. But blogging should remain a top B2B content marketing strategy when creating mid- to long-form content.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Here are five brand building tips that you can use to grow your B2B business.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. The need for next-gen healthcare solutions is greater than ever.

Work Management 88

Work Management Marketing Management Differentiation Education 88

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. Real thought leadership content must provide novel insights that are supported by authoritative evidence.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation Paper Generation 120

Onalytica B2B

SEPTEMBER 12, 2017

While their audience may be small, their influence is still significant – think customer reviews on Amazon. The Zoellas of this world may well be popular but are they actually relevant to your B2B topic? Angela Lipscomb also mentions in her post that she looks for influencers publishing and sharing original, relevant content.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Your prospects and customers expect you to understand them, to anticipate their expectations by offering fresh and adapted content. . It is therefore essential to align your content strategy with your sales cycle and to ensure that your prospects, like your customers, maintain a long-term relationship with your company. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. Analyzing customer purchase history. Self-guided B2B buying journeys. B2B organizations must also consider how content pieces fit different sales funnel stages. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Launch Marketing

OCTOBER 18, 2023

For example, “B2B Marketing Strategy | Launch Marketing”. As brand awareness increases, so will leads and customers. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. Topic (industry trend, thought leadership, etc.)

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Brightedge

APRIL 12, 2021

Finding new customers can cost five times more than selling to existing customers. Through thought leadership. Regularly publishing high-quality material that addresses the needs of your users will help establish you in a position of trust. Cultivate brand awareness through thought leadership.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Sword and the Script | B2B

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Ethics 91

Ethics Customer Surveys B2B Thought Leadership Media 91

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Disclosure: LiveIntent is a Contently customer.). It gives us an opportunity to talk to publishers and brands, and connect with them on topics that are most relevant for them. Kerel Cooper is not your average SVP of Marketing. I agree with that so much.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

Thought Leadership 105

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 105

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). Case studies.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. Begin by asking your sales team: What questions do your customers ask most often? Find content — such as articles, blogs and white papers — that addresses these issues. What do they care about?

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Onalytica B2B

APRIL 19, 2018

Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter. Users and customers writing content.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers. Customer-centricity lies at the core of every marketing endeavor. Be Data-Driven.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Onalytica B2B

MAY 3, 2018

Thankfully, we can come to the rescue here to shed some light on what a year’s worth of success has looked like for us from our experience of running over 1000 influencer programs across B2B, B2C and not-for-profit sectors. From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Onalytica B2B

APRIL 3, 2018

Brands can encourage and entice their customers to post reviews of purchased products, or to refer family and friends with unique discount codes. They publish content that is relevant to particular topics. Read on if you’re not sure whether you should be paying your influencers or not. Are you topic-led or product-led?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

nDash

AUGUST 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? A content marketing plan is a strategy of organizing and publishing high-value content that encourages your audience to take action. Establish thought leadership opportunities. Understand Your Ideal Customers.

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52