Champion Communications

JULY 24, 2023

B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand. These audacious visionaries have not only reinvigorated the brand but also reshaped societal narratives, challenging the status quo along the way.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. What is your opinion on sending email content regarding the current situation? Even B2B brands in niche industries? In many ways, content marketing is more important for B2B companies than B2C companies.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

AUGUST 14, 2017

This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers. In their press release, Facebook teased content categories and partnerships such as Major League Baseball, Nas Daily, Gabby Berstein, and Tastemade’s Kitchen Little. .” The Facebook Watch Launch.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. I thought it would be glamorous. How would you rank these in order of importance in regards to improving B2B marketing ROI?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

NuSpark Consulting

JUNE 13, 2014

There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. The experts have reached their conclusion, the reports have been published, and the facts speak for themselves: PR can have tremendous impact on B2B lead generation.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Marketing Insider Group

OCTOBER 2, 2020

Instead of just sharing each of these, I thought I would summarize them here in a quick post. 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. Enjoy these top content marketing posts of the week!

B2B Thought Leadership 47

B2B Thought Leadership Content Marketing Thought Leadership Content 47

KoMarketing Associates

MARCH 24, 2015

While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Lake One

SEPTEMBER 1, 2020

Below we’ve compiled 7 B2B SaaS social media examples and why they work. Social media is also a place where you can be a thought leader or provide help to your readers. Business Focused B2B SaaS Marketing Metrics. Who doesn’t like being asked their opinion or for their advice? Offer Tips in Simple Formats.

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. McKinsey ).

Peer-to-peer 66

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 66

Oktopost

APRIL 18, 2022

Audio blogging”, the ancestor of podcasts, dates back to the 1980s. It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast?

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

KoMarketing Associates

JULY 11, 2013

It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates. Prospective buyers have greater access and ability through social media to research a B2B vendor. Third party bylines, mentions, and press coverage. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Heinz Marketing

AUGUST 5, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each week, we are featuring some of the best and brightest minds in B2B sales and marketing.

Top of Funnel 66

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 66

Content4Demand

DECEMBER 29, 2019

A choose your own journey of sorts, self care largely depends on what your priorities are, what helps clear your head and frankly, what brings you the most joy. Since this is a blog for B2B marketers and we’re in prime New Year’s resolutions time, I thought I’d share my own professional resolutions.

Planning 40

Planning Peer-to-peer Content Marketing Business 40

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Vidyard

MAY 18, 2015

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Marketing Insider Group

JUNE 2, 2010

The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble. So these are the top 4 most common mistakes B2B Marketers make in Content Marketing. Sounds easy right? That’s true, definitely.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Contently

AUGUST 12, 2020

The discourse around tech—specifically B2B tech—often comes in the form of thought leadership content. It’s vital that we ask these questions, but there’s a disconnect in the way B2B marketers are answering them. This is a structural problem that plagues a lot of B2B content marketing.

B2B Thought Leadership 218

B2B Thought Leadership B2B Marketing Thought Leadership Content Marketing 218

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Marketing Craftmanship

MARCH 16, 2012

This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage. So, if media placement is both an inefficient and costly marketing tactic, then why do large, sophisticated companies continue to use it? Plan media solicitations last.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

DECEMBER 2, 2011

Stop the presses: we’ve got ourselves a sexy story that’s ready for prime time. For some guidelines on how to apologize correctly, check out Ken Makovsky’s blog post on John Kador’s book, “ Effective Apology.”. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot.

PR 100

PR Twitter Guidelines Press 100

Litmus

MARCH 31, 2020

While everyone has a great story to tell, for Women’s History Month we thought this would be the perfect time to highlight some of the women behind Litmus and hear their career journeys to the email world. What I love about email: How much creativity, thought, and care goes into creating emails.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Budget Programs 83

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. Post it to their own blog or sites.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

MARCH 4, 2014

To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. You can watch our on-demand webinar for lots more expert opinion and guidance on this hot topic! Want to learn more?

Privacy Policies 48

Privacy Policies Opt-out Privacy Opt-in 48

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Re-purpose executive and sales presentations into blog posts and slideshares and videos.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Heinz Marketing

JUNE 21, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So I’m Christel, I’m a B2B Marketeer.

Work Management 96

Work Management Peer-to-peer Marketing Management Account Based Marketing 96

BDB

FEBRUARY 17, 2023

The Edelman 2022 Thought Leadership Report found that 61% of decision-makers say that an organisation’s thought leadership can be moderately or a lot more effective at demonstrating the potential value of its products/services compared to traditional product-oriented marketing.

B2B Thought Leadership 26

B2B Thought Leadership Top of Funnel Thought Leadership Buyer's Journey 26

KoMarketing Associates

JUNE 6, 2017

Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. Examples include: more exposure, better press, and a more transparent company culture between the business and target audience. The blog does a great job of representing the brand from its CEO’s point of view.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

Hubspot

OCTOBER 18, 2013

Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! The Problem With Press Releases. For far too long, we’ve kidded ourselves into thinking that great media coverage starts with a great press release draft.

PR 28

PR Press Public Relations Startups 28

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Golden Spiral

MAY 16, 2019

PESO Is the Coin of the B2B PR Realm. When it comes to B2B tech product marketing, public relations is at its most powerful when it is integrated into your entire marketing strategy and not as a separate initiative. Owned - your website, white papers, blogs and other content you generate. Don’t Rely on Press Releases Alone.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

Single Grain

JUNE 24, 2019

Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request. This can be a contest or a new product or even just a great blog post that offers value in information or opinion.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Savanta

MAY 18, 2011

Moreover, they’re big buyers of B2B products and services. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. Take blogs.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Recommended Resources from B2B Marketing Experts. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100