SalesIntel

JANUARY 10, 2024

The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. You might call it your relevant market or your sales addressable market.) How do you leverage all this data to make your marketing and sales efforts efficient and effective?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

Marketing Automation Services 97

Marketing Automation Services Marketing Automation Automation Tactics 97

Zoominfo

JULY 15, 2019

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Samples and free trial campaigns. A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign.

Activities 246

Activities Brand Identity Branding Sample 246

Valasys

SEPTEMBER 21, 2021

Data is the fuel that helps the revenue engine of B2B organizations to run as they should, and the best B2B businesses know that really well. After all, B2B data is the backbone of your branding strategy. Today, B2B brands are grappled with the problem of low ROI or poor campaign results.

B2B Sales 52

B2B Sales B2B Marketing Ideal Customer Profiles Advertising Agencies 52

Zoominfo

OCTOBER 5, 2021

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Samples and free trial campaigns A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign.

Activities 130

Activities Brand Identity Branding Sample 130

Webbiquity

DECEMBER 31, 2020

Event marketing typically consumes a significant share of B2B marketing budgets, as it generates leads and builds connections. Once pandemic-related restrictions are eased and people begin to feel comfortable again gathering in groups, you can even organize your own events for customers such as product sampling. Retail Advertising.

Promotion 257

Promotion POS Business Paid Search Agency 257

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. There would also be students, competitors, professional sample shoppers … even prisoners. Sound familiar? Guess what.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Vision Edge Marketing

MARCH 30, 2021

Like me they have been in B2B Marketing for most of their careers and served in many Marketing leadership roles. In our early years (the 80s), Marketing in B2B organizations primarily served as sales support. Five Ways Marketing Leaders Can Use Technology Beyond Sales Enablement. It was a tactical role. We wanted more.

Enterprise Management 283

Enterprise Management Work Management CMO Marketing Management 283

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Words of wisdom from two industry leaders: Trish Bertuzzi, I nside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. This ultimately enables you to differentiate your company and drive sales. This ultimately enables you to differentiate your company and drive sales. However, B2B companies shouldn’t neglect what customers say about their brand either.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Sana Commerce

MAY 26, 2024

Looking for more insights to grow your B2B e-commerce business? Whether you’re starting out or looking to scale, here’s a practical guide to navigating the B2B e-commerce landscape and achieving sustainable growth. E-commerce for the B2B buyer Today’s B2B buyers need more than loyalty to motivate them to shop online.

B2B 52

B2B Business Marketing Management Sales Cycle 52

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 254

Cost per Lead ROMI CPL Churn Rate 254

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

The Point

DECEMBER 6, 2022

Based on the work we do with our agency’s B2B clients , here’s a basic, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets: 1. Your number will depend on your business model and sales cycle, amongst other factors. Here’s a sample calculation: Total target revenue is $5 Million.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

DiscoverOrg

APRIL 12, 2017

The last thing you want is to spin cycles on bad data until your sales and marketing teams wear out. In the same manner, many sales intelligence data providers claim to have high levels of accuracy. In Account-Based Sales Development (ABSD), data quality is critical for scaling effectively. Want to Build a Sales Engine?

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Sales emails are way up.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Heinz Marketing

OCTOBER 28, 2022

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Harness and tap into it from everyone in your team – Product, Sales, Marketing, etc. Overcoming B2B Buying Barriers.

Work Management 114

Work Management Marketing Management B2B Marketing Planning 114

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Webbiquity

JUNE 15, 2021

Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. Plus, checklists work for both B2B and B2C businesses. Worksheets.

Paid Content 288

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 288

Martech

DECEMBER 1, 2022

The primary audience has been B2B marketers looking for creative ways to engage with prospects. Sample eGift selection. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. Dig deeper: B2B marketing confidence survives budget pressures.

Service 111

Service SMB Fulfillment Sample 111

Oktopost

NOVEMBER 16, 2021

Now you can track how sales opportunities are being influenced by your social content, right from within your Oktopost account. Here are just a few samples of what you can build: A B2B social media manager can get lots of invaluable information from this dashboard. Oktopost’s Influenced Opportunity Report.

Top of Funnel 124

Top of Funnel Social Media Work Management Media 124

Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. What is a Sales Development Representative? Sales prospecting is the responsibility of SDRs.

Top of Funnel 117

Top of Funnel High Quality Lead Sales Qualified Leads Enterprise Management 117

Modern B2B

SEPTEMBER 28, 2023

This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns. For exploring reasons behind customer behaviour or testing new ideas, qualitative research is more suitable Sample size: Consider the size of your target audience and the resources available.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

DiscoverOrg

JANUARY 2, 2019

B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019. B2B big data is big business. But this wave of B2B data raises other questions too. Prediction #2: B2B Intent Data will (start to) go mainstream. BIG business. Privacy regulations like GDPR

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Align Marketing and Sales to Act Swiftly. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

markempa

OCTOBER 21, 2010

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Here is a small sampling of some juicier tidbits: If you don’t have strong leadership, you won’t stay on track. “It

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B2B Marketing 120

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. Will you be building an inside sales team?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

markempa

OCTOBER 21, 2010

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Here is a small sampling of some juicier tidbits: If you don’t have strong leadership, you won’t stay on track. “It

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B2B Marketing 120

Biznology

MAY 5, 2021

Do you know of a growing B2B company that sells only domestically? So, most B2B marketers are desperate to get their hands on good quality prospecting data in other regions, for sales lead generation. B2B marketers with prospecting lists. Exclusively B2B. Both B2B and B2C. B2B, B2C and automotive data.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Velocity Partners

JANUARY 24, 2024

But the challenge for B2B brands is: you aren’t Spotify. And what can B2B marketers like you steal from Spotify Wrapped? The good news is B2B companies deal in something way more tangible: actual capital. The best graders are data generative – instead of giving Sales a list of “MQLs” (i.e. Let’s get into it.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Streaming Intent by ZoomInfo and Clickagy.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Martech

AUGUST 23, 2021

Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We

Video Marketing 131

Video Marketing Eye-Tracking Case Studies Sample 131

SalesIntel

JULY 12, 2023

In today’s highly competitive business landscape, harnessing the power of high-quality, reliable, and accurate B2B data can make all the difference between success and failure for your sales, marketing, and revenue operations (RevOps) functions. Quantity does not necessarily equate to value regarding B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

Hubspot

JANUARY 22, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A significant portion of the B2B prospecting calls you make will end up going to voicemail — making the sales voicemail techniques you leverage and how well you can execute them absolutely crucial to your sales efforts.

Marketing Qualified Leads 81

Marketing Qualified Leads Leads Lead B2B Sales 81