Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers. Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. But social media can also be a trap for those who are not familiar with managing their reputation online. WHAT do you publish on the web and in social media? MORE >>

In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience. The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution. To share published content in social media is not enough. Content marketing has become a powerful way to engage customer’s right where they stand. MORE >>

The most popular ways of Content Marketing are blogging, social media and video. Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience. For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services. Reasons to start your social media marketing: 1. Decrease costs of marketing. MORE >>

As social media is two way communication and offer tremendous opportunities for companies to get in touch with their audience this seem like somebody has not activated the phone or fax while somebody is scared of communication! Companies like Coca-Cola, Nike, DELL, and Starbucks, only to mention a few shows how important social media and the conversation is which is taking place there. Companies which engage their target audience in social media show them that they care and are willing to listen what their audience is talking! Be always honest! MORE >>

To only use tricks and fancy software does not bring you in front of your target audience. This means, businesses have to take the effort to learn about their target audience a lot more than before. To produce and to publish buyer persona oriented and share worthy content businesses need to listen to their audience and authentically show that they understand and care about them. Businesses need to participate in conversation and in social media to gain the trust and the opportunity to market their content (blog articles, eBooks, video, photos, documents, presentations, etc.) MORE >>