Trending Sources

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. By Mark Schaefer.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? You know that while social media represents a vast potential audience, the engagement rates are awful. Step one: Organic reach on social and deliverability for email. Average engagement rates on social? Social and email are different. Not so of social media.

8 Types of Social Media Content That Your Audience Really Needs

B2B Marketing Insider

Are you able to create engagement with them, earn social shares and link backs, and drive people to your landing pages? The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. Social Media audience needs Content Content Marketing content strategy how-to marketing strategy Strategy types of content

Do you need a massive audience to be huge in social media?

grow - Practical Marketing Solutions

Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but having a vast audience to accelerate the spread of the topic is queen and we know which one rules the castle. It happens.

Content Marketing Playbook: Strategy and Roadmap

Identifying Your Audience 13 IV. devoted audience of over half a million monthly read- ers and commonly tops Reddit boards with ground- breaking stories about the emerging technologies GE. In concert, GE has developed an active, devoted following on nearly every social channel—from. where they could serve an audience and thrive. GE did not build their audience on the.

Engaging Your Audience with Social Marketing

Salesfusion

The post Engaging Your Audience with Social Marketing appeared first on Salesfusion. Social Media Techie Stuff

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

But there was one particular chapter that seemed to grip people and create the most conversations: “The Alpha Audience.”. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience. Here is my discussion with Melyssa: Mark: Many people don’t know where to start with this idea of an “Alpha Audience.” How do you find your most active audience?

13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Social media? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Fortunately, he then reveals “what promotion-smart know that most bloggers miss”—that search, social and email need to be integrated and coordinated (i.e.,

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist). See what they did there?) Hashteroids?

Content Methodology: A Best Practices Report

audiences in the channels. for their audience’s attention, including major publishers and media companies. relationships with their audience—and improving those relationships each day. social media, email, and chat platforms and in a multitude of media formats, from text. audiences consume content, but also the content formats, topics, and contributors. audience.

After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

Make sure that your team promotes the webinar via email and social media for the next 30 to 60 days. steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. Demand & Lead Generation audience engagement content engagement engagement on-demand on-demand webinars ondemand webinar webinar planningMeasure the results.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important. Remember That It’s All About Your Audience – Not You. At a loss for a topic?

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing. You blast it socially, you put it in an email, you feature it on your blog or website, and if it’s something big, you might even do some PR around it. Say you did a blog post called “Top Social Media Sites.” And so on.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In other words, if you were to approach the recipient in a crowd and started to deliver your pitch, would they call security?

Study: How Much of Your Content Marketing Is Effective?

For 2015, we wanted to broaden our scope and ask our audience. companies for audience attention. on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” right for a particular audience based on data-driven insights. excluding social media posts)? to explore what works for their particular audiences.

4 Social Posts That Can Captivate Any Audience

Vertical Response

Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins. This dynamic husband and wife duo are known for their unique brand of photography and it spills into their social media marketing. We could all use a little creative inspiration when it comes to social media. Knowledge.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%. How many more?

The real value of engaging your audience in content marketing

Biznology

Which is why engaging your audience is critical to you marketing success. If you can engage your audience, you have a much greater opportunity to build your brand organically. Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. Consumers crave authenticity.

I don’t know my online audience and neither do you

grow - Practical Marketing Solutions

” This man is clearly an important member of my online audience. But he’s not active on social media so I’ve never heard of him before. In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. Marketing to the online audience elite. You don’t know me. Read on.

Evangelizing a Content Marketing Program

by building an audience and tying your content back to. Audience — Ultimate Content Strategist Playbook: Optimization. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to.

5 Simple Ways to Segment Your Social Media Audience

Hubspot

"How can I get more leads from social media?". This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Generally, it's followed by an explanation of the various social media tactics they have tried to address this concern. Segmenting their audience on social media. Social Media Daily

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

This made me wonder which one of these polls was best for my son as the intended audience. After this discovery, I contacted my Audience Development team here at Networked Insights and asked them to develop a series of lists of the top NCAA football teams for various audience categories. If you are marketer – you need to know what your specific audience cares about.

Tracking and Increasing Audience Engagement

Hubspot

That’s why tracking and understanding your audience is so important — so you can create smaller, more targeted campaigns instead of sending every sponsored email to your entire database. This begs the question, how do you begin to understand your audience? The quickest path to getting to know your audience is to start tracking what each member is interested in at an individual level.

Foursquare Unbundles; Appeals to a Audience Exhausted by Social

Synecore

On May 15th, Foursquare released Swarm, an app that takes its check-ins and mixes in some social planning. In short, I wanted search without the social rather than a bundled, hybrid social experience. Swarm is a refined approach to social planning, while the forthcoming updated Foursquare appears to promise some kick-ass local search, taking on Yelp and Google in a big way.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. was able to reach a wide audience. per day is an effective way to grow an audience.

Facebook Boosted Posts: 3 Ways to Target Your Audience

Vertical Response

Now, Facebook allows you to garner more engagement with your boosted posts by providing three audience targeting options. You can also create a specific name for this audience and use it in the future if you write about similar subject matters. Have you used either of these additional audience targeting options? People similar to people who like your Page. Which option is best?

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. Create social banners. What’s the missing link?

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. Which leads me to this final point on the nature of social media community … 4.

5 Tips for Optimizing Audience Engagement by Channel

It's All About Revenue

The message derives from audience data. Look, at the end of the day, as it's written in the guide itself "D ata will not meaningfully serve your marketing and audiences until it can be leveraged and applied in a way that can be effectively managed, organized, and measured as part of your marketing mix." Tips for Optimizing Audience Engagement by Channel. 1.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. meaningfully with different target audiences. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. audience.

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

How can you ensure that your content efforts resonate with your audience? Realistically, from the audience’s point of view, everything has started to look the same. All this added functionality translates into more effective content that informs, educates, and entertains your audience. Similarly, fragmentation of media consumption is on the rise. Announcements Featured

Grow Your B2B Audience by Considering Size, Engagement and Value

Social Media B2B

What’s the premise of your book Audience ? But what’s been gnawing at me for a while is that I go to a lot of the content marketing shows, and I hear people speak about what they’re doing in content marketing, and they have what I call Audience Assumption Disorder. These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests.

Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

10 ways to segment your audience to meet the growing demand for personalization. Why Audience Segmentation Matters. Enter audience segmentation. Remember: Multi-channel marketing is a key ingredient for success today , and that means you need to think about how you can segment audiences on other channels to drive more personalized experiences there as well. Location.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. The way you craft the messaging of your content marketing campaigns depends heavily on your target audience -- and that’s true whether you’re reaching out to B2B or B2C buyers. Below are a few ways in which B2B and B2C marketing differs.

B2C 61

Staffing and Launching Your Content Marketing Program

in new readers via search and social. clearly defined audience and a sense of all the gaps. opportunity to capture your audience’s attention. return on social. helpful to keep your goals focused on the audience you want to serve. the words of Joe Chernov: “[O]wning your audience. to ‘protect’ that audience from marketing’s shadow. the social web.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. audiences. Step 1: Choose your audience. audience.