Remove audience
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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Relevance 333
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Promote New Videos on Social. Insert transcripts.

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Let’s take a look at some of the key features and strategies to consider when promoting an online event. Social Media Stories.

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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The vast majority of prospects see messages within five minutes and as many as one-third click through on relevant offers. Send Targeted, Time-Sensitive Promotions. Text Message Marketing Benefits.

SMS 344
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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. It’s not as simple as buying a list of email addresses and spamming them with promotional emails everyday. Occasionally sharing other people’s content, such as videos or blog posts, is also a good idea if they are relevant.

Promotion 318
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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Here, we’re discussing how you can build and leverage your brand identity to create content your audience actually wants to read by choosing a theme, identifying a voice, and keeping content fresh.

B2B 362
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Rethinking Marketing Search and Promotion with Pinterest

Top Rank Marketing

This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Pinterest does not penalize you for going off channel, as is the case with all of the other social media channels, so you are encouraging the audience to go to your website. Doing research on your target audience?