What Are the 4 Ps of Marketing, and How Are They Still Relevant?
Marketing Insider Group
APRIL 13, 2023
Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.
Let's personalize your content