Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do.

Social Media 100

Social Media Communities Wiki Work Management 100

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hubspot

OCTOBER 28, 2020

For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. We also have longer monthly meetings during which each individual team reports on their month over month progress and more niche metrics like email unsubscribe rate, social media reach, or blog subscriber growth.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Buzz Marketing for Technology

SEPTEMBER 11, 2008

A 2005 survey by the Kaiser Family Foundation of Americans ages eight to 18 found that American children today were using electronic media a total of 6.5 But more telling was the finding that they were packing more media exposure into that time due to “media multitasking.&# Figure 2: Wiki Pages With and Without Graphics.

Wiki 100

Wiki Webinar Metrics Mobile Advertising Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Since then, many new forms of social media have emerged. Respect your audience. Country/region [ select ]. IBM Social Computing Guidelines.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

MLT Creative

NOVEMBER 23, 2010

In my last blog , I explained how to pull together an effective social media strategy; now it’s time to check out the tools you’ll need to monitor your efforts. Over the next couple of blogs, I’ll look at some of the more popular social media monitoring tools, and how they can benefit your company. relevance?).

Social Media 40

Social Media Tools Media Wiki 40

Hubspot

FEBRUARY 23, 2018

There's a critical opportunity for both Marketing and Customer Success to help each other better serve their common audience. An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. Reporting on Social Media Interaction. A good place to start? This is a missed opportunity.

Top of Funnel 74

Top of Funnel Work Management Marketing Management Paid Search Agency 74

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Using blog and wiki for your portfolio. Blogs and Wikis for Beginners. They also give great insights into how learners learn, articulating how experience is transformed into learning. you can see more on this at my blog at http//eflections.edublogs.org. Blog Basics - How to Build a Blog. 10162 views. 10 Ways to a Killer Blog.

Education 100

Education DMCA Wiki Peer-to-peer 100

Hubspot

JULY 19, 2018

Read the customer persona and target audience overview to truly understand who our customers are, their pain points, and how our product and content can help them. Read every other marketing team’s wiki page to learn about other marketing initiatives and how our entire department works together to grow our business.

Planning 101

Planning Template Examples High Quality Lead 101

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Convince & Convert

SEPTEMBER 25, 2013

This brilliant idea hasn’t gone unnoticed by the media. Clorox recognizes this and surprises you with “Ick-tionary: your wiki for icky.” No subject is out of bounds for great content that engages your audience. But you’re not going to be grossed out. You’re going to be charmed. SitOrSquat—by Charmin. And what a great strategy.

Content Marketing 146

Content Marketing Marketing Analytics Tools Content Paid Search Agency 146

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Buzz Marketing for Technology

JUNE 27, 2008

The idea is to take the stuff you do for private audiences and to present it (as much as you can) to public audiences. But if I planned it publicly, on my blog, in a wiki, or even in a Google doc, then I could open it up to the resources and feedback of knowledgeable people all over the world. Search This Site. Productivity.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Content Standard

SEPTEMBER 14, 2017

Today, many of us trust businesses more than we trust government or media when it comes to brand authenticity, even as trust for institutions across the board is declining. But as our largest companies continue to grow, audiences have also begun to expect ever more specificity and personalization in their interactions with those businesses.

Paid Search Agency 42

Paid Search Agency Personalization Companies Brand Identity 42

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

Preparing students to contribute to and consume in a media rich market. In order to prepare students to consume and create multi-media messages, student should be both evaluating and creating Online video, podcasts and blogs. Students need to be given opportunities to share information with a larger audience. Rob Jacobs.

Education 100

Education Screencast Ning Web 2.0 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Content Standard

NOVEMBER 17, 2015

You don’t hit pause on publishing when running a media site, so take the time now to educate and equip your employees with guides to write better that will pay off week after week, month after month. How will you incite empathy within your audience? Will this marketing resource be irrelevant next year? Is the conflict compelling?

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Content Standard

NOVEMBER 17, 2015

You don’t hit pause on publishing when running a media site, so take the time now to educate and equip your employees with guides to write better that will pay off week after week, month after month. How will you incite empathy within your audience? Will this marketing resource be irrelevant next year? Is the conflict compelling?

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Hubspot

APRIL 14, 2016

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. By using a knowledge discovery tool, marketers can pull the most relevant content from three primary sources: The web - Blogs, social media, etc.

Curation 28

Curation Enterprise Management Wiki Content 28

Marketing Insider Group

AUGUST 26, 2020

To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. Institutional knowledge is typically managed in a centralized database called a corporate wiki , which is regularly expanded and edited by designated team members. Let’s start with two key definitions.

Work Management 257

Work Management Wiki Marketing Management Paid Search Agency 257

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Following up on its first study on the value of Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wetpaint – Wikipedia isn't the only wiki on the map. No programming knowledge required.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

JUNE 5, 2008

and the explosion of social media over the past few years are more than just new technological tools for PR professionals to adopt—they change the philosophy of PR. Prospects and stakeholders no longer want to be an audience for corporate news, they want to be participants.

PR 20

PR Social Media Web 2.0 Media 20

Scoop.it

MARCH 25, 2021

If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen. Embed topics to your internal wiki, Microsoft Sharepoint, and other CMS solutions. Maximize your social media reach.

Distribution 81

Distribution Wiki CMS Development Curation 81

Buzz Marketing for Technology

JUNE 27, 2008

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? both electronic and print.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

markempa

AUGUST 17, 2007

Be sure to give your audience a way to subscribe to get updates either via RSS or via email. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Leverage past archived and recorded (archived) events with email links. What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Scoop.it

MARCH 11, 2021

This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Starting from scratch to deliver this content is hard, but you can build a strong content process to stay connected with both your internal and external audiences at all times. The bad news?

Curation 66

Curation Advertising Agencies Press Content 66

Buzz Marketing for Technology

JUNE 27, 2008

I ran into this when I was launching our internal social media proficiency effort. Its almost impossible and self-defeating to charge back for accessing the corporate intranet portal, or using enterprise search, or a wiki platform. blogs, wikis, IM, etc.) I couldnt even find a consultant to do it for me. but not outside of IT.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Sprout Social

APRIL 28, 2022

These tools can be put into two buckets based on their respective audiences — internal and external. Company Intranet or wiki tools. PR and media tools. From internal docs and policies to reference pages and wikis, Confluence represents a sort of “home base” for teams to refer to. Video conferencing tools.

Budget Programs 92

Budget Programs Enterprise Management Tools Work Management 92

Parse.ly

SEPTEMBER 24, 2021

Repurposing evergreen content can help you grow organic engagement and reach new audiences, without having to start from scratch. Update gems in your archives for new audiences. Update gems in your archives for new audiences. Shareability (Is the content relevant to today’s social media?). Source : Hubspot.

Wiki 52

Wiki Content Tagging Lead Scoring 52

Hubspot

APRIL 23, 2012

The need for a symbiotic marketing/customer service relationship is only more important now, with consumers increasingly turning to social media as a way to communicate with businesses. 1) For Better Social Media Support. As we already mentioned, most marketers are using social media to provide customer service. Probably not.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Online Marketing Institute

NOVEMBER 7, 2010

Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. I think this discipline will be absolutely essential to content marketing in the future because of changes in the media landscape. It’s still a needed service, just a bit different from creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JANUARY 28, 2008

Search Engine College launches Search Engine Wiki by Pandia Search Engine News This article reports on the creation of the search engine wiki, which "began life as a massive collection of bookmarks, tools and site links.gathered over the past 10 years (by) search engine optimization consultants." I have a job to do for crying out loud!

SEO 20

SEO Wiki Best Practices Allocation 20