Customer Experience Matrix
MARCH 12, 2010
Here are some ways to match social media to your business objectives and resources. In my mind, it’s really about helping marketers choose among the ever-increasing media options available today and in the future. I won’t go into the details of the presentation, but thought I’d share this chart for selecting among social media.
Webbiquity
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.
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Buzz Marketing for Technology
JUNE 15, 2010
But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly. Email this to a friend?
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.
Webbiquity
FEBRUARY 9, 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. Though the full report runs $400, much interesting data can be gleaned from the free executive summary.
B2B Memes
MARCH 26, 2010
At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). From the old-media viewpoint, this just doesn’t seem right. In response, Lail gives the new-media comeback: “I don’t view comments as ‘letters to the editor.’
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