Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

SEPTEMBER 5, 2013

My audiences range from sophisticated business executives and astute social media users to social media novices. Since I work cross functionally, I tailor my presentations to the audience at hand and am either seen as a provider of useful information or a foreteller of a future vision they are not quite ready for.

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

Biznology

NOVEMBER 9, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. Here are three steps to tackling social media: Understand The Basics. Find Your Audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Don’t just tell your audience to look at something; make it something they have to look at. Like this post?

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. I hear these objections all the time when speaking to top executives about social media. I hear these objections all the time when speaking to top executives about social media. A good LinkedIn profile is a lot more than just a resume. Sound familiar?

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? I am sensitive enough to know my audience well enough that I will cut to the chase, so to speak. Are they on social media? Are you a social media forager?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

APRIL 30, 2013

I have been consulting some bouncing social media babies recently and they’re doing it right. I mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born. And, in order for your good words, your good message, your brilliance and genius to make its mark is to have built an audience.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. Because, if your social media efforts are effective, people are going to come to your brand’s website. to a brand.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

APRIL 11, 2019

Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Write your LinkedIn bio with your goal in mind. Seems obvious, but surprisingly many LinkedIn members use shots more suited to Facebook. Clean up your social media. Who are you trying to persuade?

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

MARCH 22, 2019

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction.

Activities 139

Activities Thought Leadership Social Media Landing Pages 139

Biznology

MAY 22, 2019

They might not promote your initiatives on social media yet because they need you to guide them. They could be worried about writing a good caption or doing something on social media that the company won’t approve of. It’s inauthentic, self-promotional, and your audience is skeptical of it.

Business 132

Business Conference Advertising Agencies Social Media 132

Biznology

MAY 14, 2018

The biggest of these are: Audience Skepticism. It means being cited in the social media and email feeds of colleagues. You should actively be seeking out these connections and cross-pollination opportunities, and use them not only to add legitimacy to your content but also to expand your audience. Content Overload.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

FEBRUARY 20, 2019

According to Amy Segelin, partner at Chaloner, a national communications, PR and marketing recruitment firm in Manhattan, “The social and digital revolution has changed the specialist function drastically. Employers seeking multi-skilled communicators – under singular job titles – can be found on job boards and LinkedIn.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

DECEMBER 9, 2016

Correspondence as well as website and social media content should all match the personality and “voice” of your company. They are the audience and the characters. Use visual content, and make the story speak to your audience. Jump into social media. Social media makes us more accessible to our audience.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

APRIL 3, 2015

Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Biznology

APRIL 18, 2014

As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. Your decisions should be based on your analytics – data about your content and your audience. . Some things you might focus on include.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

NOVEMBER 23, 2016

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index. Comment Often on Others’ Posts.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

APRIL 17, 2015

One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message. Here are a few ideas for expanding your audience. That makes the website a great first place to look to expand your audience. Social Media – The Amplifier.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

AUGUST 14, 2013

We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. Who Is Your Audience. Knowing who your audience is has to be the first question you tackle. This Vine this is all the rage.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

NOVEMBER 28, 2012

He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. The vast majority of my social media sharing, including this blog post, is not designed to sell you anything. How can you help them?

Opt-out 80

Opt-out Social Media Opt-in Linkedin 80

Biznology

NOVEMBER 20, 2014

Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent. And, they most often reflect a deep understanding of their target audiences. They also tend to surround themselves with others who agree with them and reinforce this perspective. Like this post?

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

APRIL 28, 2021

By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010. See chart No. Organically.

Social Media 104

Social Media Media Marketing & Strategy Paid Search Agency 104

Biznology

OCTOBER 10, 2013

Many companies have already gotten the message, if the job ads on LinkedIn are any indication (and they are). As I’ve been preaching since I started blogging here, fresh and non-promotional content that engages your audience and tells them what they want to know is the “new normal” in web marketing. But don’t take my word for it.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

DECEMBER 20, 2019

Today, people use social media like never before. The following post focuses on how you can attract more event attendees with social media advertising. Similarly, not all social networks are the same. Each one is of a kind severing a unique purpose to its target audience, so make sure you use them accordingly.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

AUGUST 31, 2012

I read an article today that sums up so much of what passes for social media marketing. Or LinkedIn connections. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them. Image via CrunchBase. Go read it now. I’ll wait right here for you.)

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Biznology

JULY 31, 2019

By segmenting your audiences and sending out consistently good and relevant newsletters and offers, you will boost users’ excitement about your brand and get them to convert. Social media management tools like Buffer are also super-helpful, as they let you automate content promotion. Second, use LinkedIn.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116