Writing on the Web

SEPTEMBER 26, 2012

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. Go to your target audience. Use social media. How will this generate traffic? Because if you license them so that people who repost them must credit your blog, you can build another channel of traffic flow to your blog.

Traffic 100

Traffic Blogger RSS Opinions 100

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Only B2B

APRIL 19, 2018

Your website traffic could suddenly look like this – For those of you who do not know what content syndication is, it is a process of re-publishing your content on third-party sites (who have a large following, for example, The Huffington Post or TNW etc). Your target audience. Linkedin Publisher. Literally, quickly.

RSS 88

RSS Public Relations Demand Generation Agencies Custom Publishing 88

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. It helps craft personalized cold emails and integrates with your LinkedIn account to send follow-up emails. The paid version ($11.66

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Why Does the Best Times to Post on Social Media Matter?

Social Media 105

Social Media Media Best Practices Youtube 105

Writing on the Web

JUNE 12, 2013

Use compelling words to effectively to draw in your audience by giving them a taste of what your post will be about, and make sure that you deliver the content as promised. If your goal is to get your blog post shared with many readers, make it easy for your readers to get it out into Social Media by adding share buttons to your blog.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

NuSpark Consulting

NOVEMBER 16, 2011

From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate! 25% Pay-per-click, and, 18% social media. I do wonder what mix is the audience in the survey, catalog vs. complex? Of course! . 57% say SEO.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Ranking Lead Scoring 100

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. Once the audience is assembled, the site can also deliver the company’s own content and advertisements. The trick to making this work is efficiency. ranking the selected articles.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

NuSpark Consulting

OCTOBER 28, 2011

Are my audiences really interested in my thoughts? To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. Attracting traffic is all well and good, but when it comes to generating leads and sales, quality is more important than quantity. What are your goals?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

SmartBug Media

MARCH 19, 2020

If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social. Make It Social. This will help increase distribution numbers and reach audiences.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Optinmonster

NOVEMBER 18, 2019

Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. Includes sharing buttons so your audience can share with their audience. Displays images in a lightbox for eye-catching animations with smart media preloading. Flow-Flow (Freemium).

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

KoMarketing Associates

DECEMBER 1, 2015

These videos are designed to have subject matter experts answer customer questions while giving us an opportunity to drive organic traffic to the website by ranking in Google’s video results. 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience. 6 Ways to Optimize Video Content like a B2B SEO Pro.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

LEADership

OCTOBER 8, 2013

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic.

Conversion 40

Conversion B2B Thought Leadership Lead Ranking Lead Scoring 40

Hubspot

MARCH 20, 2012

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. The key to establishing authority is not only to craft high-quality content that’s valuable to your target audience, but to do it on a consistent basis. Engage Your Audience. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. If you currently create too much promotional content, you may have a trust issue with your audience.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Albacross

APRIL 9, 2019

So here’s how to create one: Research what your target audience is looking for. When you’re trying to find a voice that resonates, you need to start with the one element you can’t control: what your target audience wants. Your brand voice is for your audience, not you — so don’t be precious. What pain points do they bemoan?

Brand Identity 56

Brand Identity Branding B2B Enterprise Management 56

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Now we get to social media.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Now we get to social media.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

ClickZ

NOVEMBER 22, 2019

This is where chatbots will help businesses break through to their target audience and cater to customers for sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis. Supports multiple languages.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. You reach your target audiences even when they don’t encounter your brand directly online. Aggregators exist for social media platforms, search engines, and individual websites. The result?

Aggregators 247

Aggregators Work Management Marketing Management Service 247

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. When you do this on a regular basis, you’ll be acknowledged as an important voice who is worthy of your audience’s attention and patronage. Engage Your Audience. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. This led me to research the ways that marketers are leveraging Twitter to improve their engagement with their target audiences. Socializing Your Landing Pages.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

JANUARY 13, 2014

Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. 2) Traffic Source Breakdown. Where is the traffic to your blog coming from? Social media? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Industrial Marketing Today

JULY 23, 2010

As an added bonus, you can share your slideshow with much a larger audience by uploading it to a site like slideshare. It will help to drive more traffic to your site where you could build a deeper relationship with them. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. The technical aspects of setting up your blog ensure it is optimized for SEO and audience engagement. Sharing your content on social media.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

JUNE 13, 2019

The purpose of distributing a press release is to land coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. That way, you’re positioning your brand in front of a wider audience. A press release can drive local foot traffic to your store. Harness the power of social media.

Press 100

Press Distribution PR Public Relations 100

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Hootsuite is still my top choice for social media scheduling and sharing.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Industrial Marketing Today

MAY 21, 2010

Keep your focus squarely on finding topics that are of interest to your target audience and developing content. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60