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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. Using your database effectively will guide your marketing efforts to hit the jackpot, aka, your business goals.

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. So, take a moment.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Because getting into the heads of your audience is what makes or breaks your content strategy. This approach is changing the game. Think about it.

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How to Generate Blog Topic Ideas Your Audience Cares About

Benchmark Email

Creating compelling blog content that resonates with your audience is key to marketing success. Marketing managers understand the importance of addressing the needs and interests of their target audience, but finding fresh and engaging blog topic ideas can be a challenging task.

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B2B Blogging 101 – What You Need to Know About Effective B2B Blogging

Marketing Craftmanship

Many B2B blogs lack strategic focus; wasting time, money, and opportunities to engage with target audiences. Is it time to rethink your blog? Let us know if you’d like us to help.

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Here, we’re discussing how you can build and leverage your brand identity to create content your audience actually wants to read by choosing a theme, identifying a voice, and keeping content fresh.

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Audience Segmentation with Predictive Audiences | AI for All

Adobe Experience Cloud Blog

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Predictive Audiences will be included in our Prime and Ultimate packages and available as an add-on for our Select package.