Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 120

Marketing AI Research Paid Search Agency Customer Surveys 120

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Hubspot

MAY 24, 2021

You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. So to help you out, we've compiled a list of tips and tricks to get the most out of your direct communication with prospects and customers. Discuss the value of your product — not its features.

Conversion 94

Conversion Product Process Marketing Prospects 94

Convince & Convert

NOVEMBER 3, 2015

It ain’t easy being a productive marketer in these modern times. We have more things to do, ways to do them, and methods of staying “connected” to our teams and our customers. But what is the personal cost of that productivity? Marketers feel pretty darn good about being productive. Peeing is for the weak.

Pricing 163

Pricing Price Product Personalization 163

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . trillion in annual global productivity. Understanding the customer. Campaign creation and deployment.

Marketing AI 110

Marketing AI Conference Generation Loyalty 110

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” Over 40% report switching to generic brands, store brands and less expensive products in at least one product category. Those effects start to fade. ” Why we care.

Gartner 111

Gartner Digital Transformation Pricing Price 111

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Implied consent, in this context, means that the product or service you intend to market will be directly related to the business needs of your target audience.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

FEBRUARY 15, 2018

For sales managers looking to give their team a productivity boost, look no further than these 20 motivational quotes. But how your customers feel when they engage with you matters more.” Don’t find customers for your products, find products for your customers.” – Seth Godin. Keep reading!

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Customer Experience Matrix

JULY 1, 2023

This suggests that fewer specialist martech products will be needed, since truly new applications are relatively rare. Moreover, the productivity benefits of integrated suites are magnified when AI can easily orchestrate tasks within the suite, but not those on the outside. The first is customer experience.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Marketing Insider Group

MARCH 24, 2021

Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience. And social bonds are precisely what you want your prospects and customers to have with your brand. Use Humor to Build Connections. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Webbiquity

MAY 11, 2021

An efficiency audit allows you to streamline processes and tap into the needs of your customers. An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Know Your Customers. The attitudes and needs your clients had last year might be quite different than they are today.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Navigate the Channel

DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Customer Experience Matrix

APRIL 30, 2019

Let’s take a break from Customer Data Platforms to do some trend-spotting. But a fundamental change in consumer attitudes could make their brands so toxic that no amount of investment would save them once consumers recognize there are viable, privacy-safe alternatives. I spy with my little eye…privacy systems!

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Tony Zambito

JANUARY 26, 2022

Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. Assessing attitudes and perceptions through a specialized skill in determining mental models. Challenging Preconceived Notions About Buyers is a Two-Way Street.

Buyer Personas 221

Buyer Personas Business Startups Validation 221

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

Avoid common sales productivity pitfalls and boost rep efficiency Our Productivity Pitfalls workbook gives you all the tools you need to identify and tackle common productivity blockers, like tool overload and broken processes. President “Thank your customer for complaining and mean it. You’ve got this.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Customer Experience Matrix

APRIL 1, 2020

The index draws on trillions of Web visits tracked by Adobe systems to construct a digital consumer shopping basket tracking a mix of products including apparel, electronics, home and garden, computers, groceries, and more. Food and health products fell after an initial stock-up surge in mid-March.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Biznology

AUGUST 9, 2021

Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? The post Are Consumer Attitudes Toward Privacy Changing? If so, what does it mean for B2C and B2B marketers?

Privacy 104

Privacy Transparency Advertisements Advertising 104

Biznology

AUGUST 2, 2021

The two leaders need to report to someone who respects and likes them both and who will defend them both and their teams, and demonstrate that attitude consistently across the board. This is the famous product management role that rules the roost in CPG and other consumer categories. And that goes for the CEO as well.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service. And guess what?

Business 93

Business Allocation Lead Ranking Lead Scoring 93

Marketing Insider Group

OCTOBER 15, 2020

Modern customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions.

Social Media 363

Social Media Media Guidelines PR 363

xiQ

DECEMBER 7, 2023

Trillion in Sales Productivity Annually. xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization. This level of personalization builds trust and enhances the chances of converting prospects into customers.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Biznology

SEPTEMBER 21, 2017

a purpose beyond profit or how it can improve the lives of its customers. Consumer product companies seem to leading this trend. It is more than an attitude. Importantly, the primary target customers for many businesses will be millennials who are more familiar with every aspect of the internet than any other generation.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey. This is why content marketing works.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Zoominfo

JULY 7, 2019

For sales managers looking to give their team a productivity boost, look no further than these 20 motivational sales quotes. But how your customers feel when they engage with you matters more.” Don’t find customers for your products, find products for your customers.” – Seth Godin Click to Tweet!

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

Webbiquity

MARCH 4, 2021

These include IT services, marketing, sales, accounting, customer service, and manufacturing, to mention a few. Your Staff’s Attitude and Morale. If not managed properly, the outsourcing process can have negative impacts on your employees’ productivity. But why do most companies outsource such kind of processes?

Process 167

Process Business Work Management Privacy 167

Stevens & Tate

JUNE 16, 2023

It’s how you make your business, products, or services known to your target audience. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 70

Advertising Agencies Advertisements Advertising Marketing & Strategy 70

Webbiquity

JULY 11, 2023

The selected experts also received benefits such as early access to new products and specialized training to help them maximize their cooperation. It’s a carefully choreographed production. So, they transform their high-profile customers into B2B influencers, spotlighting their success stories.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Biznology

JULY 26, 2017

It’s been a long, but productive, journey. David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. Together, we decided to get the customer on the phone and better understand the need. The account manager handed the customer over to the marketing team. The customer was blown away.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Inbox Insight

JANUARY 15, 2024

This information can guide them in their account targeting , sales intelligence, and customer acquisition strategies. Customer success : Technographic data sources can signal when a prospective customer might be experimenting with a competitor’s platform, allowing businesses to respond proactively.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. Marketers can also use AI tools such as chatbots to automate customer service inquiries.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

ClearVoice

MAY 29, 2023

They’re based on real-life customers. They are semi-fictional, generalized representations of a company’s ideal customers. These characters are created based on research, data, and insights from actual customers. Including content creation, advertising, and even product development. Sales Manager, Sally.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Launch Marketing

SEPTEMBER 29, 2022

Differences in Generational Attitudes. Different gender identities have different attitudes which can influence how they receive different marketing activities, which impacts the organization’s decision upon what marketing efforts to utilize. Get the step-by-step process for building buyer personas in our B2B Buyer Personas eBook!

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Outgrow

MARCH 7, 2024

Figuring out what customers really think about a brand is like solving a puzzle. Brands are curious to know how much their customers like them, but guess what? They can even be customized based on the specific needs of a survey or a questionnaire. Take a look at Outgrow’s Product Test Survey. We’ve all been there!

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Figuring out what customers really think about a brand is like solving a puzzle. Brands are curious to know how much their customers like them, but guess what? They can even be customized based on the specific needs of a survey or a questionnaire. Take a look at Outgrow’s Product Test Survey. We’ve all been there!

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52