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The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space.

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LinkedIn Content Strategy: Thought Leadership For the Win!

ClearVoice

It’s LinkedIn. LinkedIn is a platform focused on business and professionals. There are 900 million members on LinkedIn. To grow your brand on LinkedIn, focus on thought leadership content. What’s the difference between thought leadership content and SEO content? What do you want the post to achieve?

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Advertise on effective channels, work with micro-influencers, and make your ads engaging.

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Effective B2B blog: who will be the most human?

Exo B2B

But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? “By the fifth month, an article written by the AI generated 52 visitors per month, while an article written by a human generated 283.”

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. You may notice some overlap between the challenges for different roles.

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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Industry jargon: Manufacturing industries often use specialized terminology that may be unfamiliar to your in-house writers.

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6 Essential Basic SEO Skills for Marketing Content Writers

ClearVoice

You won’t reel in an audience (or impress your clients) unless you learn some basic SEO writing skills. You simply cannot write for the web without possessing and fine-tuning your SEO skills. If you’re not optimizing your content, it probably won’t perform as intended when published. Navigational.

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