Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. In this article, we will enter the gravity well of inbound content marketing. So journey with me! Let’s review a real-world example… this blog post!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Sprout Social

SEPTEMBER 16, 2022

This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. Choose a category for your video and select a playlist if you like. We’ll cover: How to post a YouTube video.

Youtube 106

Youtube Video Marketing Mobile Marketing Social Media 106

Valasys

JANUARY 6, 2021

Know how to multiply your search traffic through Search Engine Optimization (SEO). Understanding SEO and its techniques are crucial in amplifying your organic search presence. SEO is an essential part of developing a website and placing it in the higher rankings of search engines.

Traffic 52

Traffic SEO Lead Scoring Lead Ranking 52

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services. Read more on how to Optimize Your Sales Funnel by Aligning it with the Buyer’s Journey.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech Advisor

JANUARY 21, 2020

Search engine optimization (SEO) is the process of optimizing your site content so that search engine crawlers can easily understand your website. Structured data from an SEO perspective is a format to markup page information to help search engine crawlers understand what your page is about.

Tools 81

Tools Best Practices Paid Search Agency Validation 81

Binary Demand

MARCH 26, 2024

In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work? This inherent business-focused context makes LinkedIn ideal for showcasing your offerings.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

ClearVoice

DECEMBER 7, 2020

If you’re not optimizing your content, it probably won’t perform as intended when published. You don’t have to be an absolute SEO guru, but you do need to be able to optimize your piece and write with SEO in mind. Understand search intent and use it accordingly. There are four types of search intent.

SEO 108

SEO SERP Content Keywords 108

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. These charts are algorithmically generated.

Hubspot 100

Hubspot SEO Design SERP 100

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. In this article, we will explore the significance of customer data and customer data management within your GTM motion. Utilizing personalized content and optimized channels, you’ll deliver messages that address their needs effectively.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Content Standard

MAY 3, 2018

These algorithms are managed by dedicated teams of software engineers, data scientists, content strategists, and more, so nothing you see is an accident. In its latest public announcement about Facebook Search in October 2015, Facebook explained its approach to search results. So when in doubt, optimize for engagement and time.

Social Media 98

Social Media Work Management Media Lead Ranking 98

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. I always find it interesting that “SEO” gets put in an isolated category. Image and video optimization. Website Development.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Sprout Social

NOVEMBER 10, 2022

In this article, we’ll explain how to write an effective social media bio by sharing best practices and examples from each of the most popular networks to help you really nail it. Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. Why you need a good social media bio.

Social Media 91

Social Media Branding Brand Identity Media 91

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Search engine optimization ranked second in popularity amongst marketing channels used or planned to be used in 2013 by industrial marketers.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Optimization – Optimization is a process of monitoring content (often a paid or sponsored ad) and modifying its details based on current performance.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. In this search engine, you can set this up by excluding HubSpot’s domain.

Process 53

Process Optimization Curation RSS 53

Convince & Convert

AUGUST 9, 2011

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

Parse.ly

SEPTEMBER 26, 2022

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. It’s often lumped into the direct traffic category. It’s especially handy for optimizing conversion rates on pages where you want users to take action. Optimizely.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Outgrow

JUNE 25, 2020

In this article, we are going to take a look at how the trends for this type of marketing have changed over the years. From April 21st, 2020, Amazon slashed affiliate commissions in a variety of categories, which left many people wondering whether affiliate marketing is still worth it. Search engine optimization.

Amazon 98

Amazon Youtube Paid Search Agency Lead Scoring 98

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. The following templates will help you build overarching and network-specific strategies so you can optimize your social media presence. LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking.

Social Media 105

Social Media Template Work Management Marketing Management 105

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? search engines see this.

Organization 78

Organization Marketing Websites Optimization SERP 78

KoMarketing Associates

MAY 15, 2014

One of the tasks we have as a content team is to execute timely, relevant industry news articles for our clients. While every client is different, we have a basic framework in place for creating news articles from start to finish, which ultimately results in getting our news buzzing within the appropriate industries.

Process 120

Process B2B Guidelines Paid Search Agency 120

ClearVoice

AUGUST 1, 2023

Bylined samples are articles or pieces you’ve written that carry your name as the author. If your strengths are more in the persuasive blogging category, highlight those samples instead. The best ones show potential clients exactly why you’re the writer they’ve been searching for. The more specific, the better.

Work Management 52

Work Management Sample Ad Building Tips 52

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Twitter 67

Twitter Optimization Tips Display 67

Sharpspring

JUNE 11, 2020

You search on the internet for cybersecurity software, and all of a sudden relevant ads, offers and articles pop onto your page. Based on searches and purchases elsewhere, you can generate a whole new set of customers. Software in this category streamlines numerous processes. Google uses this extensively.

Marketing Automation Services 61

Marketing Automation Services Marketing Automation Automation Marketing Strategy 61

Martech Advisor

NOVEMBER 22, 2019

Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. That’s why they are in constant pursuit to simplify the conversion funnel, implement innovative growth hacks, and onboard conversion rate optimization (CRO) specialists.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Hinge Marketing

MARCH 26, 2020

The data shows that buyers are increasingly searching online for business-related insights and help—and they do so at a 66% higher rate than just a year before. Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Possible sources of referral traffic links include: • News articles in trade, local or business publications. Search (Organic) Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Possible sources of referral traffic links include: • News articles in trade, local or business publications. Search (Organic) Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Directive Agency

JULY 23, 2020

Editor’s note: This article was originally published in March 2018. In this article, we’re going to discuss the importance of creating B2B advertising campaigns that align with different stages of the marketing funnel as well as provide key insights to help guide your paid strategy. LinkedIn ads. Awareness. Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

SmartBug Media

APRIL 12, 2021

Hone in on the details of your content marketing impact and break your metrics down into four categories: Conversions. Search engine optimization (SEO) impact. Assisted Conversions” measure the number of conversions that a channel like organic search assisted with during the customer’s journey. User engagement.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

EveryoneSocial

FEBRUARY 23, 2021

And under each channel can be sub-categories, too. There are billions of people active on social media channels, whether that is LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc. Paid advertising can be done via search engines (Google, Bing) or social media channels (Facebook, Twitter, LinkedIn).

Paid Content 52

Paid Content Advertising Channels Paid Search Agency Budget Programs 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Optimize Your Website Design to Secure the Attention of Your Readers. Prioritize Users’ Search Intent.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Circle Studio

NOVEMBER 8, 2018

This article is intended to help marketers navigate the complex world of marketing technology. Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion. Some of the options in this category are not relevant (e.g. But fear not! What exactly is Marketing Technology?

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

LeadSquared

DECEMBER 2, 2020

In this article, we will talk about the top ten B2C lead generation strategies to help you generate more qualified leads and close more deals. The following are the most popular categories of videos on YouTube. If your product/services fall in any of these categories, start leveraging the power of video-content right away!

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Quality Score.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

TrustRadius Marketing

APRIL 13, 2022

The answer to this question can appear straightforward, especially when you do a Google search and see a number. You’ll see their case studies stats quoted in many SMM articles. The next few sections of this article will go over potential costs and ways you can save. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Martech Advisor

NOVEMBER 1, 2019

In-content ads appear exclusively on article pages between paragraphs or below the article, whereas in-feed ads can appear on the homepage, article pages, and content feeds as well. These ads allow sellers to promote their products relevant to the search query without disrupting the shopping experience. Search Ads.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54