WebMarketCentral

NOVEMBER 18, 2009

Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Those marketers are now writing insightful, helpful thought-leadership content. Through SEO, it continues to draw traffic in both places.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

NOVEMBER 5, 2008

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Example from Bill Hartzer : " Ask.com Adds One-Click Election Poll Information to Search [link]."

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

NOVEMBER 5, 2009

Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers. How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

NOVEMBER 3, 2008

Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. Halsey and now with Silverpop , provides a step-by-step guide to search optimizing the email newsletter articles housed on your website. How does Google view search quality, from the inside?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

NOVEMBER 16, 2006

As Mike Kaselnak, CEO of Hoard Client Systems wrote in response to my recent RainToday article How To Build Website Traffic With Content , "The days of trying to trick the search engines are over. Two words -- valuable content. Content is King!" What kind of content?

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JUNE 3, 2009

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

SEPTEMBER 10, 2008

You can do this by either writing an encyclopedic article about a topic; adding to or editing an existing article; or adding links to your own thought-leadership content as supporting material. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JULY 21, 2009

Two recent articles got me thinking about how to answer this question. Where can you find such information to share? You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

JUNE 1, 2009

Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Are the paths to information clear? Donaldson ("Red") and Cris Rominger of B2B Communications. For example, consider these questions: Website branding goals Do the changes communicate professionalism?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

JULY 6, 2009

What information should you include in a killer SEO proposal—and what language should you avoid? Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. What are some of the best tools and techniques for competitive SEO research?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

AUGUST 29, 2006

The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic. Check out this newsletter from marketing agency ingage (yes, with a small "i").

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

SEPTEMBER 23, 2008

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. He then provides a 19-step guide, with links to prior articles, to analyzing and improving your site's usability looking at factors like on-site search, about us, contact and FAQ pages.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

FEBRUARY 23, 2007

While the article is useful overall and Dainow's arguments are valid, I have one slight disagreement with him and one observation to add. 3) Visit other pages on your site to get more information. ThinkMetrics CEO Brandt Dainow recently wrote a piece for iMedia Connection on the Worst Website Measurement Mistakes.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

MAY 3, 2007

He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 The article notes that Wikipedia has already become the dominant reference website -- outdrawing Encarta by a 3400 to 1 ratio -- and quotes Bill Tancer of Hitwise as saying, ""It's the participatory aspect of Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

JUNE 7, 2005

Beyond that however, this article makes some good points about looking for pertinent experience and taking a tour of the agency before making a final decision. On the anti-RFP side are Alison Glander's "Drowning in RFPs" from Promo magazine, and "Why RFP's (sic) Are A Bad Idea" from the Business of Business Marketing blog.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20

WebMarketCentral

APRIL 3, 2008

Their article, The SEO Industry Survey Results , by SEOmoz staff members Nick Gerner , Rebecca Kelley , Jeff Pollard and Rand Fishkin , provides an excellent summary of the results, so I won't rehash all of that here, but rather offer just a few observations on some of the more surprising findings. No, it doesn't work that way.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

OCTOBER 9, 2006

I needed one paragraph on podcasting for a longer article I was working on for a marketing publication. Being that I know as much about podcasting as Wal-Mart knows about high fashion , I called on Albert Maruggi , head of marketing and PR agency Provident Partners , and increasingly famous podcasting guru.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. A tad self-serving, but informative. So here are several more of the best SEO-related pieces from 2008 thus far. It's almost like a syllabus for your own self-paced interactive marketing guru course.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JUNE 18, 2008

The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded). One tactic commonly employed by gray-hat SEOs is to write keyword-rich "articles" designed more to get high ranking from search engines than for actual human reading.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 2, 2005

How did they obtain information on these customers? First, the state actions: the Minneapolis Star Tribune reported on this activity in late July of this year, although for some mysterious reason the articles can no longer be found on their site. I was able to track down one of the articles here. They want your money.

Cross-Selling 20

Cross-Selling Act-On Internet Marketing Privacy 20

WebMarketCentral

SEPTEMBER 11, 2006

Divas of the blogosphere such as Yvonne DiVita at Lip-Sticking , Anita Campbell at Small Business Trends , Sarah Eaton at BeTuitive and Ardath Albee at Marketing Interactions wouldn't have the readership or interest that they do if they posted anonymously and revealed no information about their intriguing and impressive backgrounds.

Ideal Customer Profiles 20

Ideal Customer Profiles Blogger Marketing Management Impressions 20

WebMarketCentral

JULY 13, 2009

Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 18, 2007

If not, you can still build awareness and credibility for your organization by commenting on existing blogs related to your industry, and/or reaching out to bloggers in your field with interesting information about your product/service (such as a white paper or report) that they may want to write about. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JULY 14, 2008

On the content network, people are doing other things, such as reading articles, so ad copy has to be punchier and more action-oriented to get someone to click away from the page they are reading. They are on a search page and are going to click on something based on the results of their search.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. Some of the information here is expected (e.g.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

MAY 7, 2007

LinkaGoGo Yet another site where new user registration failed: I continually got a 404 error page after filling in my account information. Previous articles in this series: Web 2.0 Until they fix this issue as well as re-enabling new registrations, avoid this site. Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0

Web 2.0 20

Web 2.0 Tagging Validation Work Management 20

WebMarketCentral

JUNE 30, 2009

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady. 16 Free Search Engines For Finding Music Online – Start Listening Now!

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

SEPTEMBER 6, 2007

Informal, personal style: his writing had a genuine tone and was his message was clearly written to me—not to a list of editors on a media list. Audience understanding: it was clear from his message that he understood who my audience is (marketers interested in B2B lead generation, particularly in the technology sector).

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

APRIL 1, 2006

It helps them because the get the best information available, and it helps us because it positions us as the market leaders in the area because we are leading the thinking and the field research. Publish original research and articles every quarter. * WMC: Who is your ideal or typical client? Get PR in major magazines (e.g.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

JUNE 29, 2005

Forbes did a profile article on the company in December 1999; the company also received press coverage from Salon explaining their product and business model in March 2000 and an interesting perspective on the company was presented in this Kaiser newsletter.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Does advertising on social media sites really work? What do marketing professionals need to know about online video? Searches using four or more words collectively account for about 26%.

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

DECEMBER 29, 2009

The site looks a little spammy, but the article is a helpful, quick read. For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management.

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

JUNE 12, 2007

SEO Paid search advertising PR (including speeches, blogs, awards and technical articles) Consistent brand awareness advertising Existing customer referrals Cold-calling can still be effective – if done right. 78% of buyers said they had listened to a technology-related podcast more than once.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

FEBRUARY 13, 2009

Discover the answers to all of these questions plus email marketing strategy, tips and interesting statistics in these blog posts and articles, some of the best from the last 12 months on the topic of email marketing. What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast?

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

WebMarketCentral

SEPTEMBER 14, 2009

For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Lexical FreeNet This is a "connected thesaurus" that belongs in every writer's toolbox. For any word or pair of words, it shows related words, connections between the words, rhyming words and more.

Tools 20

Tools Best Practices Web 2.0 Adwords 20