Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. Let’s learn about the incremental improvements you can make by combining your SEO and SMM efforts. Quick Jump Links.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Webbiquity

APRIL 3, 2018

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. But does SEO still matter? Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Hubspot

APRIL 9, 2020

In SEO, everything is anchored in user experience. The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. Keep Building a Technical SEO Foundation.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

DAGMAR Marketing

APRIL 15, 2022

We’re sure you’ve heard the term SEO before, but do you really know what it means and how it can benefit your business? In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. What is SEO? Why is SEO important?

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. In 2018, Google set out to change that.

Hubspot 99

Hubspot SEO Design SERP 99

Marketing Insider Group

NOVEMBER 22, 2021

Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. Once you have that information, it’s time to optimize it even more.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

DECEMBER 20, 2021

It helps you assess your existing content, make changes to optimize its performance, and use it to uncover insights that drive your future strategy in the right direction. How can I optimize it even more? Content audits optimize the performance of existing content and enable data-informed strategies for new content.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

SmartBug Media

DECEMBER 8, 2020

Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. It can be a very rewarding long-term search engine optimization (SEO) play, so it is important that you think long term about the implications of your choice of a hosting platform. Pre-Existing Assets. Page Speed.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

B2B Marketing Insights - WE

MARCH 16, 2022

There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Image credit: HubSpot. Create On-Site SEO Content. On-site SEO content absolutely must be high-quality, original content. Order the product on their home laptop.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

AUGUST 3, 2023

In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. AI adoption has plateaued Google Trends data shows a rapid increase in searches for terms related to AI , but even search plateaued in June 2023. ChatGPT launched on wednesday.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote : "Good SEO. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. After all, SEO isn't the only component of a successful marketing strategy.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

SmartBug Media

SEPTEMBER 23, 2020

Congratulations—if you are reading this article, you are looking to implement an e-commerce solution for your business. You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Using Them in Your International SEO Strategy. Google knows what you're doing, and will let you do it! Types of Domain Structure.

SEO 97

SEO Marketing Websites Optimization Domain 97

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. On-Site Optimization. Never fear.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

NOVEMBER 7, 2019

My page is getting hundreds of views, and is ranking on page one of Google for the search term, "Zebra". I cash my money, link to their site, and add a rel=nofollow tag to their link, so Google can't follow the source and I'm not giving them any backlink power. In 2005, Google had a problem. Follow me so far?

SEO 67

SEO Google Wikipedia Lead Scoring 67

Hubspot

MAY 26, 2021

Imagine this: You've done everything you can to optimize your website. From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. Yet, you're still struggling to rank on Google. Off-page optimization. That's why off-page SEO is so valuable.

SEO 91

SEO Domain Lead Scoring Lead Ranking 91

Hubspot

FEBRUARY 7, 2020

That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. Below, let's review the differences between a subdomain and subdirectory and how they affect SEO. For instance, Google uses support.google.com instead of google.com/support.

SEO 94

SEO Merchandising Domain Lead Scoring 94

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. It’s also the most powerful social channel for lead generation, according to HubSpot—surpassing both Facebook and Twitter combined: 4. Second, they’re a powerful way to improve your site’s search engine optimization, or SEO, and improve organic traffic.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before.

Hubspot 74

Hubspot Traffic SERP Template 74

Contently

APRIL 4, 2023

Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. It’s easy to get caught up in creating new content that Google will love, but what about your existing content? Optimizing for voice search assistants (e.g.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. These updates impacted Search, the Google app, and its recommendation feed.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn't pay much attention to them, why should you? These are words that help you compose sentences and connect ideas together, and they don't have much impact on Google's search results. Common SEO Stop Words.

SEO 101

SEO Keywords Differentiation Google 101

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. That's why Google ads keyword planner is an important tool for marketers. That's why Google ads keyword planner is an important tool for marketers. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

ClearVoice

APRIL 29, 2021

Probably open Google, right? Or, maybe ask your friends, family, or a social network for recommendations, and THEN you open Google to explore the company’s website and reputation. If you’re a local business, it’s clear in order to be found on Google you need to have positive reviews to thrive.

SEO 69

SEO Business Ideal Customer Profiles Enterprise Management 69

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Today, SEO is as much an art as it is a science. This blog post will cover nine SEO-friendly content writing tips to improve rankings. SEO is not some magic skill only technical people can execute properly. Understand Search Engine Ranking Factors.

SEO 87

SEO Tips SERP Content 87

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Navigate the Channel

JUNE 2, 2023

Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google. Local SEO is a natural, organic, and effective tool for driving traffic to your website.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool? How can you use keyword research results more strategically?

Keywords 100

Keywords Research SEO Google 100