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| Page 1 of 4 | Previous | Next | BIZNOLOGY JANUARY 21, 2013 Google Authorship is Changing the Game for SEO and Digital Marketing Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. An SEO Boost. | INDUSTRIAL MARKETING TODAY NOVEMBER 16, 2011 10 New Google Algorithm Changes Announced Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What caught my attention and IMO applies to industrial marketing, are these four changes: Snippets with more page content and less header/menu content: Google’s explanation: This change helps us choose more relevant text to use in snippets. Bottom line – Don’t try to game the SEO system. | | | | | | | PUZZLE MARKETER MARCH 30, 2012 Google “Slaps” Overly Optimized SEO Sites In a great article by Barry Densa on his blog MarketingWitandWisdom.com , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. You can’t trick your way to top anymore and buying links or paying someone to make a bunch of irrelevant posts on other websites is the fastest way to get “slapped” by Google. Many people don’t understand SEO or are knowledgeable enough to be dangerous. The Google “Slap” Matt Cutts , head of the Google Webspam team said this at SXSW in Austin. | | BIZNOLOGY APRIL 5, 2012 The Rise of Content Strategy–What to do about Google killing SEO People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. As As the global search strategist for IBM and a co-author of a book on writing for search engines, I am well aware of the difficult times ahead for SEOs. How is Google killing SEO? But if you want a primer, read my article in Inform IT: “ Three Strategies for SEO Post Panda.”. | WEBMARKETCENTRAL JANUARY 28, 2008 Best of 2007: Articles and Blog Posts on SEO (Part 1) SEO is dead? Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) Balderdash! | | | | | | | | | -
BIZNOLOGY | TUESDAY, NOVEMBER 8, 2011 Maximize your SEO benefit on Google+ in 8 simple steps Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. hacked this awful-looking graphic as an example: Here’s a list of things that you need to consider before you invest your time and energy in Google+: Make sure all your posts are Public. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+. MORE >> -
PUZZLE MARKETER | WEDNESDAY, MAY 2, 2012 Google’s Latest Slap – How Un-natural Links May Affect Your SEO Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Search Engine Optimization blogging google link building links search engine optimization seo slap MORE >> -
BIZNOLOGY | MONDAY, MAY 7, 2012 How to clean up a cluttered website? Content analytics is the answer Post Panda ( Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. The larger and more complex your environment, the harder it is to present an optimized site. You write compelling copy and complement it with relevant and engaging imagery, all with the best SEO practices in mind. You build the page and embed SEO-enhanced YouTube videos into it. MORE >> -
SEO success for your blog in 10 easy steps If you’re like me, when it’s time for the holidays, your mind turns to one thing: Search Engine Optimization. Now I don’t mean to be a buzz-kill, but SEO strategies seem to be multiplying like Justin Bieber fan sites. In one post, he shows you a 10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money. You might be seeing a lot of benefits from social media, but SEO cannot be overlooked. So with a little help from Ross Hudgens , I’ve put together this beginner’s SEO guide for bloggers. MORE >> -
WEBBIQUITY | WEDNESDAY, JULY 14, 2010 Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website. Find out here in some of the best blog posts and articles about SEO link building of 2010 so far. Post on Google Buzz. Digg this! MORE >>
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