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Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog  way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

Google 101

Spending more time on SEO than adding value to Google?

Biznology

asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?

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Staffing and Launching Your Content Marketing Program

Platforms,” “7 Keys to SEO for Content Marketers,” and. blog post anymore,” explained Moz founder and SEO. SEO with secrets that will fundamentally change your. executive-friendly abbreviation of CEO—create, en- gage, optimize—and visualize it with the flywheel be- low. to be constantly testing new things and optimizing. All rights reserved. Introduction 3 II.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. In the summer of 2011, Google announced the Google Authorship  program and it has shaken the SEO and digital marketing worlds for a number of reasons. An SEO Boost.

10 secrets to research the best SEO keywords

Biznology

SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Besides the basic keyword rules , here are more tips for your SEO: 1. Be first.

Making SEO a Priority During Website Launch Planning

Act-On

You might be tempted to skip this step or plan for only the SEO section of the project if that’s your role, but trust me you’ll be missing out. That doesn’t mean you can get away with reading one or two articles and be an expert. SEO Considerations. Thinking about SEO before you launch will benefit you in a few ways. SEO Pre-Launch Checklist. SEO Post-Launch.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. great example is Moz’s Web Developer’s SEO. Implement the technology infrastructure to optimize your processes. 4. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. Developed, optimized and. B2B Marketing.

SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

Industrial Marketing Today

I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. After all, traffic is the lifeblood of online […] The post SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.”

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37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. ranking.”

10 Simple SEO Basics for Better Rankings

Act-On

Search engine optimization has a bad rep. Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. To help you break through all the confusion – and to get good SEO results without the headaches, here are some SEO basics that anyone can do. Bupkis! Way over.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. great example is Moz’s Web Developer’s SEO. Implement the technology infrastructure to optimize your processes. 4. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. Developed, optimized and. B2B Marketing.

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

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Write search optimized headlines but have a heart

Biznology

When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, “robotic,” keyword-explicit headlines and articles, but Google is not. To: WebEditors. Good luck!

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

In this article, I will be going over one of the biggest kept secrets of this year when it comes to managing your reputation online. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. Make sure you are posting relevant content such as; articles, pictures, videos and links.

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Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? SEO Bourse.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. great example is Moz’s Web Developer’s SEO. Implement the technology infrastructure to optimize your processes. 4. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. Developed, optimized and. B2B Marketing.

Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps

Marketri

Ever since I became a content marketer, Google+ has been a bit of an enigma. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO. Step 1: Optimize Your Personal Profile. Establish Google+ Authorship here. What does this mean?

A couple Google Webmaster Tools tips and tricks

Biznology

Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting. Strangely enough, Google’s a little odd.

Google 101

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.”

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? The Search Power of Brand   by SEO Book.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Successful application of SEO keyword research means matching content with the potential search intent of the user. In the above example, you can realize the following types of content marketing assets appearing prominently on the first page of Google search engine results. Assessing Keyword Viability with SEO-Specific Metrics. Probably not. Prioritizing Your Keyword List.

Google Authorship brings your staff out from behind your brand

Biznology

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Make sure they have a real profile photo with a recognizable headshot uploaded to Google+.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+. Google Support for Structured Data.

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

Optimizing your blog posts for search engines is only one part of creating a successful company blog. On-page versus off-page SEO. Because we’ll be talking about optimizing blog posts, we’ll focus entirely on one kind of search engine optimization (SEO): On-page. Here’s how to write a (nearly) perfectly optimized blog post: 1. Unread. Unshared. Great.

The Top 10 Best Resources to Learn About SEO

Vertical Response

You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. This is where search engine optimization ( SEO ) comes in. SEO websites and blogs. 1. Creating an SEO Strategy.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship? It’s turning how the top spots on Google are won.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. The move had SEOs and digital marketers all over the blogosphere crying foul. In a nutshell, encrypted search renders the ability to track individual keywords impossible, effectively killing organic SEO.

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. While those recommendations are worth checking out, here are five more key SEO action items for B2B marketing professionals to consider when developing mobile marketing tactics. 1. Verify SEO Best Practice Implementation. Bounce rates.